Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. It simply means that the brand is trailing the business. Army (2023). Messaging and targeting must reflect that.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Make sure you take those into consideration, especially on tie breakers. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. July 8th, 2008. I’ve taken this up with a business motive in mind, rest assured!) See a video of Dan showing how this works  on Fox Business Network. Next: Three tools for seizing control of your business and personal life.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. In general, this means it’s supporting your marketing and business goals. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hinge Marketing

OCTOBER 14, 2013

But in 2008, with graduation looming, the Great Recession hit hard and she began to think creatively about career choices. “I quickly realized that trying to do business networking locally was very narrow.” She had started off her business by helping individuals and small businesses—entrepreneurs like herself.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

markempa

JANUARY 19, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. 2008 FOLIO Award Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Featured Jobs. Newest Jobs. Post a Job.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

AUGUST 18, 2010

And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts. What do you think? Though I'd say it's not just restricted to PR.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. 2008 FOLIO Award Winners. Business Development. Seach top vendors, suppliers, service providers & more. -- Browse by Category --. Auditing Services. Editorial Services. Email and Fax Services. Email and Fax Services. Publication. Reader Service and Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Social Media With A Mouse?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year? Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Particularly if the blogger is clearly a fan of the company/product/service/brand. Ruby Web says: September 9, 2008 at 2:53 am Great article. out of 5) Loading. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 14, 2010

Other areas are improved Customer Service thru improved FCR and higher customer satisfaction, reducing costs anywhere between 15 to 40% through call deflection and predictive issue resolution management. The mouvement that is likely to flame out is the ‘entire movement’ is continuing to do things the old way with the new toys imo.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 11, 2010

That being said, the “transition&# will likely go on for some time, meaning there's still quite a bit of business to be had and money to be made in mobile apps. The decision to go with a web or native app comes down to what makes the most sense for the business so there is no right answer to this one.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social network connectivity is becoming the post-modern email newsletter. (For Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We get emails in our customer service department from people wondering why their Klout score didn’t instantly jump 15 points when they were retweeted by Robert Scoble.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. From a business standpoint, it’s brilliant. .&# And Now For Something Completely Different But here’s where it gets interesting. With JaneNation, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 28, 2010

&# for most business travelers, it’s also incredibly helpful. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Businesses on Twitter should just read some Harvey MacKay books. Any thoughts? Any thoughts? Be patient.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. By transparent, I mean keep it real and no lip service. Don't beat them, join them!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. To be entertained? I think not. Give this a try will you?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. For now, the service is free, so if you’re interested, sign up soon. Great for small businesses.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Sounds like it could really help businesses out in the social media realm.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122