2008, Business to Business, Information and Youtube

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Resources

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management

Sales Management Pricing Price Marketing Websites

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. A white paper would fit the bill nicely here. Resources

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. Instead, explain how those things benefit your customers.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. READ If you are going to edit your own content which is not a good idea, then read your text aloud. All Rights Reserved.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation

Curation RSS Web 2.0 Content Marketing

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Designing content for 1X use is wasteful. All Rights Reserved.

Planning

Planning B2B Marketing Emarketing B2B

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Thank you for a very informative post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features

Features Web 2.0 Planning Work Management

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem. Resources

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. How can you accomplish all that? He is the Founder & President of Tiecas, Inc. –

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Be a ruthless editor – business owners and product developers are passionate about their offerings. Harness that power by gathering all the information and then editing the material into cohesive content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. He is the Founder & President of Tiecas, Inc. – Copyright © 2010 Tiecas, Inc.

Social Media

Social Media Social Marketing Media Planning

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Optimization

Optimization SEO Buying Cycle Web 2.0

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. They’re doing YouTube shorts. I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing.

Content Marketing

Content Marketing Work Management Personalization Lead Ranking

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

FEBRUARY 26, 2020

TrueView Ads on YouTube. TrueView ads appear on YouTube videos in the form of fullscreen ads, small sidebars, unskippable ads, or a combination. In the Create your video ad section, you’ll enter the URL of your YouTube video (remember, 6 seconds or shorter) and follow the steps to create your video ad.

Marketing Budget

Marketing Budget Paid Content PPC Budget Programs

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Thanks for sharing good support information for B2B social media.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Social Media

Social Media Enterprise Management Social Marketing Work Management

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# We all understand the need to avoid a hard sell and instead provide desired information to build traffic.

B to B

B to B Blogger B2B Thought Leadership RSS

17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics

Statistics B2B Marketing Top of Funnel B2B

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. She said, “Treat your website as if you were hiring a six-figure salesperson. of Tiecas, Inc.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Variety of Content is the Key in the Early Stages of the.

Focus on Content in B2B Marketing

Webinars

Trending Sources

Creating Relevant B2B Marketing Content: Walk the Talk

Webinars

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

The 6 essential rules of a website redesign – Ignore them at your.

Content Auditing and Mapping it to the Industrial Buy Cycle

How Relevant Marketing Content Helps B2B Branding

How to Use a B2B Blog to Win Customers and Influence Prospects

Content Creation Made Easy

Is Content Curation an Easy Way for Content Marketers to Do More.

7 “Rs” for B2B Marketing Content Planning

Translate Features into Benefits if You Want Your Marketing.

7 Strategies for Using Content to Market Industrial Products

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Have Digital Marketing and Social Media Killed the Industrial.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

5 Proven Strategies for B2B Social Media Marketing

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Convince and Convert Blog: Social Media Strategy and Social Media.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

What Not To Do For Better B2B Customer Relationships

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

5 Proven Strategies for B2B Social Media Marketing

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

17 Compelling and Highly Usable B2B Marketing Statistics

Is Your Industrial Website Still Just a Business Card?

Stay Connected