Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Be a ruthless editor – business owners and product developers are passionate about their offerings. Harness that power by gathering all the information and then editing the material into cohesive content. They can wax eloquently and endlessly about their solution. Please share your ideas by leaving a comment. All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. See my post Rule of 5 for B2B content development. With a majority of marketing efforts going digital, that means even more content is needed. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

However, this is the exception and not the rule and is typically used in product specification or data sheets. Thank you for a very informative post. I will visit this blog regularly. That conveys a precise benefit to the design engineer who could then specify your valve with complete confidence. All Rights Reserved.

Features 60

Features Web 2.0 Planning Work Management 60

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. Online tipped over the 50% point in late 2008 and has grown every year since.

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Paid Content Traffic Lead Ranking Blogger 292

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

JUNE 15, 2009

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Overall the campaign went incredibly well!

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. The rules of marketing have changed. Click here for Joes Speaking Engagements and Detailed Bio. Read the Book Connect to customers with compelling content!

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

JANUARY 4, 2011

Enforce regular posting Maintaining a consistent schedule is essential to a successful blogging strategy. How did they enforce that rule? They got the company CEO, Neil Berman, on board, and he made it a requirement that the blog be updated five days a week. He also leads by example: Berman contributes to the blog each Monday.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. 7 Rules of Networking Made Easy. April 2008.

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Blogger Effectiveness Comparison Pricing 100

Hubspot

JULY 29, 2013

Tumblr hosts more than 100 million blogs , and draws 300 million unique visitors per month. If done right, a business blog on Tumblr can create some of the most intense brand loyalty and evangelism of any social medium,” says Catherine Balboni, a business development manager at Senior Financial Resources in Boston and an avid Tumblr user. "I

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Blogger Copyright DMCA Work Management 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Information sharing and education. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60