Buzz Marketing for Technology
NOVEMBER 6, 2008
Currently, he writes the social media column for BtoB magazine. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. All Rights Reserved.
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WebMarketCentral
DECEMBER 17, 2008
10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Resources
Industrial Marketing Today
MAY 14, 2010
BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this? Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Paul Gillin
JANUARY 24, 2013
Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.
The ROI Guy
SEPTEMBER 29, 2010
In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.
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