article thumbnail

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100
article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

White Papers. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. The Steven Wright Guide to Content Marketing by Copyblogger.

article thumbnail

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

White Papers. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Although this book is directed to salespeople, marketers should also read it to understand the daily challenges that face their sales forces and how new marketing efforts can ease the sales process.

article thumbnail

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter.

article thumbnail

Conference Focuses on Making the Most of Customer References

WriteSpark

White Papers. November 11, 2008 in Case Studies | Permalink. Books by Janice King. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. White Paper Writer. Essential Books for DIY Marketers. Case Studies. Content Marketing.

article thumbnail

The information processing view of humanity

Buzz Marketing for Technology

Books and Reports. Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Bests, April 8, 2008 1:30 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Leave a comment.

Web 2.0 100