Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

FEBRUARY 11, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 5, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 I just gave Flowtown a spin.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 13, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I love your quotes and they are spot on! All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 28, 2010

I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

AUGUST 24, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But I need your help with the biggest change – the header. I’d like a stronger visual identity overall.

Paid Search Agency 108

Paid Search Agency Webinar Metrics PR Advertising Agencies 108

Convince & Convert

FEBRUARY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This, I'll try. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Simple word of mouth at/around the office. Company intranets and message boards.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

If these are just new channels for the same old marketing tactics, I believe that marketers are missing most of the new opportunities to truly engage and dyamically respond to customer needs and wants (which translates into more conversion/more revenues/more profits). Customers don’t need more messages. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 26, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. However, I think some really neat things could occur if some offline (or nonline) tactics were added into the mix. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 5, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You don’t need to know the what, just the who and when. All rights reserved.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Telling the right story is a strategy, not a tactic. Thanks for the read. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first. Most of your blog readers have no idea who you are. 5 ways to fix it. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 6, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115