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Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. The amount of content on Twitter literally exploded. This is Content Shock in an intimate setting … my setting. My social media engagement level was still the same, it just became diluted. It’s simply the next opportunity for Content Shock.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. His opinion piece is easily one of the most fascinating articles I’ve read in the past five years. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Like this post?

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Interesting how what is true for computer networks holds true for social networks. quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). That was a very solid article and I think “It’s not who you know, it’s about who knows what you know&# is now among my favorite quotes. September 29th, 2008 at 1:06 pm. Library of Outstanding Articles. Rubric for Social Media Expertise. Content (89).

The Medium.com is the message

Biznology

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Once your article enters the wild, you’re actively visible. Medium Stats.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. That’s a lot of content.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. heard the same thing from the Gen Y folks at my Social Media Game workshop).

Steve Nicholls on Social Media as a Crucial Component for Success

Ad Your Comment Here

<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.

Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. Social Media/Web 2.0

B2B 25

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

Etch a Sketch sales are booming  from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. Case Studies Social Media etch a sketch

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. The candidate mu.

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. wonder if conferences will ban computers and PDAs to keep people focused on the content and people versus Twittering the event?

Slow and Steady Wins the Social Media Race

Vertical Response

Social media is growing at an impressive rate. But, while Facebook, Twitter, Instagram and LinkedIn have all proven to be important and useful arrows to have in the marketing quiver, often times businesses will make the mistake of grabbing hold of the latest social media tool and swinging wildly. Twitter was not yet a year old, but was gaining popularity. ” 2.

Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

We all remember the time not long ago when short-form content ruled. ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” As you can tell, the longer the article, the higher it was ranked. Fall Back by Complex.

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Additional Twitter Tricks - Twhirl

PR Meets Marketing

would also check out Dave Fleet’s article on tips for new twitter users. My previous posts about Twitter: Brave New World of Media Pitching: Twitter. technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. My main difficulty was how to manage more than one account for person and work related tweets.

Media 11

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

PR Meets Marketing Weekly Articles: May 2, 2008

PR Meets Marketing

 . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. technorati tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. icerocket tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media  . Enjoy.  .

Grow Your Wiki

Buzz Marketing for Technology

social. social media. user generated content. Web Content 2007. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. About. 9rules.

Wiki 11

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Frankly, Twitter is losing out on a huge opportunity here. del.icio.us

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. That's the stuff that builds social media loyalty and grows and nurtures your community. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. 4. Post links from your email newsletter articles on Twitter. Companies should make each twit count and make the content as interesting as possible. 5.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. So without further ado, an infographic for all of your content marketing for higher education needs. Geyer).

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? The Content Marketing Investment Build Up. Contently.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Hopefully these examples will be an inspiration for your content strategy in 2016. Identifying the top or best content is clearly a subjective task. Quizzes.

Lethal Generosity: The Key To Your Online Content Strategy

Junta 42

The concept of Lethal Generosity was  first coined  by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. That is the core of  content marketing. 

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. combination of great content and great products has empowered that growth.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance.

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Persistence is fertile

Biznology

Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? buttons.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. Social Media. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do). 7 PR Lessons Every Content Marketer Needs to Learn. Do PR and content marketing compete?

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Save this article as a PDF. “Why should I?,”

3 Big trends converging for big branding opportunities

Biznology

Recently, Tom Friedman wrote an article in the NY Times (11/5/14) entitled “The World is Fast,” which referred to the 3 biggest forces on the planet and how they present enormous challenges to humanity.The forces are: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g. They are very restless. They are the trend setters for the future.

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. In fact, its fans create 20x more content than the brand produces. Wednesday.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

How to Summarize Content for a Business Audience

Paul Gillin

Here’s a typical example from an Aug. 1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Look to this model when summarizing content. Related articles. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid Just the Facts? Key Point.