WebMarketCentral

JUNE 17, 2009

LookupPage This is an essential site for personal online reputation management. LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

MARCH 30, 2009

voice, natural language, images, audio), a wider variety of media, personalization, and machine language translation. use properly labeled images and video, mobile-friendly design, update frequency of at least three times per day) for high ranking.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. It drives you professionally, personally and algorithmically. How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Determine which visitors become leads. Centralize your contact information. Highlight your Contact Us page.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MARCH 4, 2010

JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? In PR, measurement has always been a finger in the wind exercise. We see blogging both as community building and as a function of being a web based business. Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Develop cloud native applications to solve unique business problems, specifically in IoT and analytics. We’re not like a big consultancy.

Enterprise Management 194

Enterprise Management Work Management Marketing Management Marketing AI 194

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Sore spot with us PR types.) Sore spot with us PR types.) Except in this case, they were almost always talkers because a home is so personal and it's easy to share. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

APRIL 8, 2013

The company still offers traditional marketing services at its 10-person shop, everything from wrapping a car in collateral to creating a brochure. An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. But it's nowhere near as challenging as the other parts in my personal opinion. Even if this person only an entertainer. Listening is the first step.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&#

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

ClearVoice

FEBRUARY 25, 2022

Her fresh take on 2008’s ‘Fearless’ arrived on April 9, 2021, and ‘Red’ (Taylor’s Version) was released on Nov. Share your brand stories and personalize the members of your team by sharing past events that involved them. Nothing helps you establish a winning brand through content like your or your brand’s past.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. Pricing: Your pricing is incorrect. In control. In control.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I’m, personally, more interested in those posts that are successful – despite – not having a “top ten list&# approach. Im Jay Baer.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I drew a line below it and told the 11-person, multi-departmental group in the room to help me pinpoint some of the issues that have gotten in the way of making progress on their effort to add the features and functionality at their website. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Single Grain

MAY 24, 2021

Top Tools for Audio SEO and Podcast Analytics. With Apple Podcasts, you can create subscriptions for your show, create channels to highlight your brand, use podcast analytics to see where listeners drop off, use the Apple Podcasts badge to promote your show, and embed your podcast in different places using a simple code. Simplecast.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. as well as serving on the Board of Directors at Person-to-Person, Inc. Lisa also recently authored a guest post here on web analytics and lead scoring. Colette Cote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. as well as serving on the Board of Directors at Person-to-Person, Inc. Lisa also recently authored a guest post here on web analytics and lead scoring. Colette Cote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days? No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Content Standard

OCTOBER 15, 2018

That was 2008. What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. What Does Personalized Content Look Like?

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Webbiquity

FEBRUARY 28, 2017

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. Personal Organization and Scheduling Apps.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Convince & Convert

MAY 10, 2012

every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. And then in 2008 when the economy crashed, we were going to crash with it. Thanks, Jay.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. According to David Meerman Scott, Marketing Strategist and Author of The New Rules of Marketing & PR, “People want to do business with people. in January 2008. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100