Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. What they sorely need, is some strategic guidance that will produce measurable results, typically more leads and sales. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. 2 Introduction.

Social Networks 100

Social Networks Analysis Work Management Wiki 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. E-Media Summit -->. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. This helps you gauge the content’s reach. Need help making your content stand out?

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Parse.ly

JULY 25, 2019

Content is a strategic value, and Rose argues that it should be measured as any asset would be. But even a world-class content analytics platform isn’t immune to the variable pressures of business. So for one month, we pressed pause. If data helps content creators do their jobs better, then content helps businesses do the same.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Single Grain

MAY 24, 2021

Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Top Tools for Audio SEO and Podcast Analytics. List Your Podcast on All Podcast Platforms (Especially Google and Apple). What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Budget cuts made it more important than ever to measure the effectiveness of marketing investments, even as highly-measurable digital channels raised the expectation for measurement across all channels. What Has Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. The above two web analytics are not mere statistics for your webmaster. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. All Rights Reserved.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Find: information that helps them understand what they need to know to make the best decision.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Schoenfeld figures that for now, custom report ideas from companies and agencies help formulate the RowFeeder R&D path.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

JUNE 30, 2009

In order to help your viewers answer these three questions with a simple yes, make sure to utilize a few simple suggestions, outlined below. Bullet points stand out and help visitors learn more quickly. Also it is helpful to distinguish yourself from your competition. Is there something here for me? Can I get to it easily?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. It is impossible to tweak your site’s performance unless you can track and measure visitor activities. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

To this end, the United States has ambitiously devised systems of testing to help assure that all students have these literacies. Yet, as a primary, if not sole measure of school effectiveness, school leaders are establishing goals and improvement plans addressing student performance on very basic “basic” skills.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

With no data to back up their actions and no measures to test by, their website laid out everything— from debate information to biographies to downloadable bumper stickers—in hard-to-navigate columns. The 2008 campaign year was an unprecedented turning point in which candidates embraced social media.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48