Is Social Media Really Living Up to Expectations?
markempa
JANUARY 11, 2011
You see, you have to look at the history of social media, it’s really short. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Essentially, we’re at critical mass: marketers need to prove social media’s value, and there is a need for CRM tools that can track that.
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