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The Google anti-trust trial: A deep dive into the details

Martech

20) Former 17-year employee of Google, Eric Lehman , who worked as a software engineer on search quality and ranking told the trial that “pretty much everyone knows we’re using clicks in rankings.” Nadella added: “I see search or internet search as the largest software category out there. Google is ‘using clicks in rankings’ (Sept.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. The move from on-premise software to services offered in the cloud. This is true cloud-native software. Many iterations in hardware and software. Social Media.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses.

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10 Top Gmail Extensions for Content Marketers

Scoop.it

The best way to stay above the crowd and land more clients is to have a solid presentation. But it has turned out to be a sophisticated internal communication software with excellent features. Over the years, the tool has turned out to be a full suite productivity software that all professionals can benefit from. Conclusion.

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Alterian Branches Out

Customer Experience Matrix

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. But apparently that is a price they are willing to pay for growth.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

Clients expect you to have expertise in the software products they've chosen. When I ran my own little agency, marketing software was pretty new. First assign someone from within your agency to identify, learn and drive adoption of new software programs. 2) Your Clients Are More Tech-Savvy Than You. Not personality. Not process.

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better time management with smart calendars

The Effective Marketer

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.