WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Instead, marketers should view these sites as medium in which to track user feedback on their products and services, offer valuable content, and build relationships with prospects.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

FEBRUARY 12, 2007

Audio and video webcasting continues to grow because it enables B2B marketers and publishers to present content in an engaging format. Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. "New s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 16, 2008

Here's an approximation of Barger's excellent "New Communications Paradigm" slide: Only journalists and PR people still draw lines between professional and amateur online writers; if the content seems credible, the audience doesn't care about the pedigree of the source.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

NOVEMBER 30, 2007

For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ). It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

FEBRUARY 18, 2008

The most crucial single element of SEO is the content on a website. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content. With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO.

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

JULY 28, 2008

This was actually from December 2007, but I overlooked it last January. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20