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Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. In many cases, businesses struggle with generating new demand. Great marketing makes markets.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Are you ready? Let’s begin! Why should you follow her?

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Conference Focuses on Making the Most of Customer References

WriteSpark

Case Studies. Content Marketing. White Papers. Although I have not participated in this conference myself, the program looks very relevant and past events have been well attended by technology company representatives. November 11, 2008 in Case Studies | Permalink. Case Study Writer.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Case Studies. Content Marketing. White Papers.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

And he unfortunately passed away in about 2007. You know, your friend and my friend, Brent Adamson, has done a lot of work in mapping buyer behavior, buyer enablement type of work, and a lot of those statistics are incredibly relevant today. Matt: I don’t want to say, “Hey, thanks, downloading the white paper.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?