article thumbnail

Understanding the difference between brand and identity

Marketing Graham

Jeff Bezos, the founder of Amazon, once encapsulated the essence of branding with his insightful remark, “Your brand is what people say about you when you’re not in the room.” It encompasses the emotions, perceptions, and overall reputation people associate with a company or product. What is identity?

article thumbnail

The complete history of CTV advertising

illumin

This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. But what MBone was able to do is start the ball rolling, encouraging other companies to invest in the development of better streaming technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to cannibalize your own product well

Kevin Indig

Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished. Apple set the basis for becoming the most valuable consumer company in the world when it replaced the iPod with the iPhone. But not every company is successful at market cannibalization.

Product 52
article thumbnail

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

article thumbnail

Uncommon Thinking for B2B Authors

B2B Digital Marketer

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

B2B 98
article thumbnail

The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

article thumbnail

Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.