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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Programmatic Advertising Glossary & Brief History

Digilant

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007).

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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). . A brief history of programmatic digital advertising.

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. . 2007 – Facebook officially releases Facebook Ads. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. That tiny percentage makes up the vast majority of banner ad clicks." But which metrics are really important? And how can you most effectively use web analytics to make productive changes? Who are these "heavy clickers"?

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners.

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Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative.

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