markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 28, 2007

New and innovative online marketing tactics help companies build their brand and generate leads online. This environment has brought about a need to complement the classic 4Ps of marketing with a variation called the 4Ts: target, tactics, transact and track.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Online Marketing Institute

MARCH 24, 2010

Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking. She really knows how to combine conventional and e-marketing tactics to drive business.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

OCTOBER 19, 2006

Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So over the years I have been concentrating on this.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JULY 5, 2007

The variety tactics we use now different but the overall process of selling ideas is virtually the same. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As I look back on how these powerful ideas were sold, I realize how little has changed about the collaborative process of selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 21, 2007

Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Youre not in it for the big hit. Define your goals for lead generation – Be clear on what you want.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. If you have a tools-focused strategy, you don’t really have a strategy. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. Great stuff in February. I usually read it cover to cover. That is obviously critical.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users. That is powerful.

Stats 111

Stats Planning Work Management Marketing Management 111

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. And that’s why your social media strategy must be tools-agnostic. The next time you start thinking too hard about your Twitter “strategy&# remember MySpace. “Your social media strategy must be tools-agnostic.&# The goals shift. The founders leave.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. October 2007. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. In coming years, companies will find ways to invest more into their content strategies to build brand and awareness. According to IBM, we now create 2.5

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Don’t laugh – this was in 2007. So how does all this relate to social media strategy – after all, that’s why we’re here, right? I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

markempa

JULY 30, 2007

« Inquiry management and search marketing strategy | Main | 7 Tips to Improve Sales Follow-up & Close More Leads » 9 1/2 Ways. to Generate and Follow Leads Often people are looking for a single superior tactic to give them all the leads they need. Heres a quick summary of Wards 9 1/2 points: 1. Learn from your success.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Marketing Insider Group

JULY 28, 2011

Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services. We’re constantly testing new things and seeing if they work (like Twitter back in 2007) or don’t (like Google Buzz back in 2010). You should outsource tactics, not strategy.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. SEO isnt a quick hit tactic; its a long-term investment.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. No, it's not the end-all-be-all with respect to a social media strategy, but it is an essential tool.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

FEBRUARY 2, 2012

Twitter a few years ago had this mega- thousand flowers bloom strategy with developers. You have to think that it’s got to be their business customers and their advertising customers that are pushing this agenda in terms of more interactive, more expansive brand functionality on the site. I think it was 2007 that they played.

Social Media 117

Social Media Media Paid Search Agency Work Management 117

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Tools like Google Analytics can see all of the online interactions that each user had with a business. Show Marketing’s Value by Moving from Tactical to Strategic Reporting.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. 500 companies maintaining corporate blogs has dropped for the first time since 2007. Blog Promotion Tips and Tactics. Reporting that “the number of Inc.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

MARCH 3, 2020

In this blog post, we're going to mark the beginning of a new decade by venturing back in time to 2010 and showing you ten-year comparisons of six of the oldest and most popular social media platforms. 6 Social Media Platforms in 2010 vs. 2020. In 2010, Facebook grew from 400 million to just over 600 million active users.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. .” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100