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The information processing view of humanity

Buzz Marketing for Technology

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Trend map 2007+.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created: September 21, 2007. Created: November 12, 2007. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: February 2, 2008. Created: November 28, 2007. Created: November 4, 2008. Marketing. Members: 427,420.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. For example, a list of competitors that run blogs in your client’s industry.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Todd Defren and Dell have both shared excellent examples to build from. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. I found myself facing a room full of blank stares.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. What does work? So what does all of this mean?

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Looking Back at 300: Top 10 Posts

WebMarketCentral

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

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