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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. The trade press is dying. How strong do you think the arguments are? Customer factors.

American Business Media - Research & Marketing

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focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

How NOT to pitch a blog | Online Marketing Blog

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Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Please don’t. Kudos!

The State of the Blogosphere 2010

delicious b2bmarketing

Additionally, an overwhelming majority are tasked with contributing to industry press. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. collectively shared each month.

Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. It shouldn't be hard to figure out which one suits you better. Just kidding.or am I?) Read it here.]

Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

Hubspot

To read more content like this, subscribe to Agency Post. A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21. The Joy of Pepsi (2007). Back in 2008, the competition between these two soup companies was just heating up. The creation of the McWhopper.

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Smart Marketing: Do you want business growth? Try publicity

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. Paste into your feed reader of choice.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The genesis of Klout circa 2008. Then in 2007, I had the jaw surgery. just couldn’t stop thinking about the possibilities and realized that this was something I had to do.  So in August of 2008, I quit everything I was doing and went all-in on Klout.”. In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  Connections. 

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. At this point in the business''s history, we were getting a little more press, more people were familiar with who we were and what we did, so we decided to change our homepage style and messaging to better reflect the times.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Have you struggled to answer that question? Why do we need prices on B2B websites? This was second only to downloading product data sheets.

Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

Luckily, our free press came to the rescue. 2007: Spending Check. In 2007, the pharmaceutical industry spent a total of $5 billion on direct-to-consumer marketing. 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. Reminder Ads.

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

IBM’s hot-of-the-press annual report includes data mined from 1,700+ CMOs worldwide, and some extra-special analysis on exactly why some marketers are more successful than others. Few know that content creation actually turned around his business at one of the worst times for his industry, the peak of the recession in 2008 when few consumers had the cash to invest in an in-ground pool.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

He called it “The Gobbledygook Manifesto.” He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. All Rights Reserved. Resources

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We had real problems with lead quality.” “We couldn’t reach half the contacts.” This is key for a number of reasons: 1.

17 Compelling and Highly Usable B2B Marketing Statistics

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One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

B2C 11

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  Sample image from 2009 blogger quotes project 7.  Yes, blogs are best consumed through feeds.  Exactly. 6.  Here’s a quick example.

Test 27

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. Posting tweet.

B2B 1

How a Senator Uses Social Media

Hubspot

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. I've seen a lot of campaigns, especially in tumultuous political environment like this, get on a media, build a list, then use it just like a press list. How do you use these platforms? Very few people know what their elected officials do.

Interview with David Meerman Scott

The CRAP Report

Starting in 1997-98 I was VP of Marketing for a couple of different technology companies.  We had great websites built on content.  We were doing online newsletters and press releases to get into search engines.  But now, we’re in 2010, I did the second edition which I wrote throughout 2009 (it came out in January of 2010).  There were actually people in tears!  Why would you do that? 

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Posted by Tom Pisello at 5:09 AM Email This BlogThis!

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Posted by Tom Pisello at 5:09 AM Email This BlogThis!

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

To address this opportunity, Alinean developed the Microsoft Infrastructure Optimization Assessment tools, which are used to diagnose customer’s most pressing capability & maturity needs, delivering a compelling 20+ page assessment report including an illumination of issues, peer comparison benchmarks, prescriptive roadmap of improvements and advice. Interesting post, Tom.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

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Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.