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American Business Media - Research & Marketing

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focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

How NOT to pitch a blog | Online Marketing Blog

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Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Please don’t. Kudos!

Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. The trade press is dying. How strong do you think the arguments are? Customer factors.

Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I did publish a real review in July 2009.] Just kidding.or Click read my March 18 review.]


Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The genesis of Klout circa 2008. But, in 2007, the pain was getting worse and I ended up having the surgery. Then in 2007, I had the jaw surgery. So in August of 2008, I quit everything I was doing and went all-in on Klout.”. In less than six months, the software was ready to go and the first version of Klout was launched on Christmas Eve, 2008. “It Connections.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy


2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. At this point in the business''s history, we were getting a little more press, more people were familiar with who we were and what we did, so we decided to change our homepage style and messaging to better reflect the times.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing


Luckily, our free press came to the rescue. 2007: Spending Check. In 2007, the pharmaceutical industry spent a total of $5 billion on direct-to-consumer marketing. 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. Reminder Ads.

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy


IBM’s hot-of-the-press annual report includes data mined from 1,700+ CMOs worldwide, and some extra-special analysis on exactly why some marketers are more successful than others. Few know that content creation actually turned around his business at one of the worst times for his industry, the peak of the recession in 2008 when few consumers had the cash to invest in an in-ground pool.

2 Mistakes that Cause Content Syndication to Fail

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However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We We couldn’t reach half the contacts.” This is key for a number of reasons: 1.

17 Compelling and Highly Usable B2B Marketing Statistics

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One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Have you struggled to answer that question? Why do we need prices on B2B websites? This was second only to downloading product data sheets.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) of Tiecas, Inc.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. Posting tweet.

Blog Marketing Tactics - 10 Tested, Proven Ideas

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Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Sample image from 2009 blogger quotes project 7. Yes, blogs are best consumed through feeds. Niche is overrated, personality underrated.

Test 19

How a Senator Uses Social Media


Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. I've seen a lot of campaigns, especially in tumultuous political environment like this, get on a media, build a list, then use it just like a press list. What Social Media channels do you currently use and how long have you been on them?

Interview with David Meerman Scott

The CRAP Report

We were doing online newsletters and press releases to get into search engines. In the beginning it was interesting – it came out in hardcover in 2007 (originally in June of 2007) and throughout 2007, there were a few people who gravitated to it really early and started talking it up. It’s a bit long-ish, but trust me when I tell you, it’s worth the read. .

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1%

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1%

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

To address this opportunity, Alinean developed the Microsoft Infrastructure Optimization Assessment tools, which are used to diagnose customer’s most pressing capability & maturity needs, delivering a compelling 20+ page assessment report including an illumination of issues, peer comparison benchmarks, prescriptive roadmap of improvements and advice. Interesting post, Tom.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

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Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.