Mobile Marketing Is A Strategy Not A Tactic
Marketing Insider Group
JUNE 21, 2011
What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? Yup. The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence.
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