SalesIntel
MAY 7, 2024
With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. Audiences are seeking genuine connections, information, and advice from trusted sources. If you can meet them there, you’ll already be ahead of most other marketers.
Vision Edge Marketing
MAY 7, 2024
Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves
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Act-On
MAY 7, 2024
Is retention marketing on your list of priorities? It’s certainly on ours! Keeping your existing customers happy not only helps secure more referrals but also paves the way for more cross-sells and upsells. In 2022, we decided to relaunch our Power-Up Series , which is a customer success program we paused during the pandemic. The relaunch transformed what was previously a basic webinar series into custom landing pages, office hours, and hands-on workshops.
chiefmartech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
MAY 7, 2024
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Square 2 Marketing
MAY 7, 2024
Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon? I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.
33Across
MAY 7, 2024
The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed was the buy side often found the same inventory being offered over and over again, creating a need for supply path optimization (SPO). That led to a dance that continues today between demand looking for the most efficient path and/or unique value-generating inventory, while.
Oktopost
MAY 7, 2024
Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca
33Across
MAY 7, 2024
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and. The post Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges appeared first on 33Across.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 7, 2024
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Engagio
MAY 7, 2024
Identify Common ABM Content Strategy Mistakes and Solutions. Enhance Your Marketing Strategy with Expert Guidance. Get actionable insights now!
Martech
MAY 7, 2024
Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.
Optinmonster
MAY 7, 2024
Did you know that using a popup based on location can boost your sales and conversions, even if you aren’t a local business? Location-based marketing, or geotargeting , is a hit with successful small businesses. This type of marketing is a no-brainer for businesses with physical locations like restaurants, retail shops, and real estate companies. But what about eCommerce companies without a physical location?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 7, 2024
“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.
Bannerflow
MAY 7, 2024
The clouds are clearing. The frost is melting. Leaves are appearing branches were bare before. This can only mean one thing.summer is coming! Usually, that would mean time to bask in the sun, relaxing away from the desk for a couple of weeks, but not this summer. Not with the Olympics in Rio and the European Football Championships in Paris!
Martech
MAY 7, 2024
Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.
Bannerflow
MAY 7, 2024
Since the advent of online advertising, businesses the world over have been struggling to decide how best to spend their hard earned budget, but how do you decide between these two titans? Well, we thought we’d pit them against each other in a battle to the death. Which side are you on? Are you going to float like a butterfly or sting like FB?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 7, 2024
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.
Bannerflow
MAY 7, 2024
Video banner ads are a great way for digital marketers to create engaging campaigns which communicate with audiences with more than just still images. This article looks at the benefits of using video banner ads as part of your display advertising strategy and how to create them.
Tiecas
MAY 7, 2024
Huh? What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Is this clickbait? Have I lost my mind? Wait, don’t post your angry comments yet. Read on… Table of Contents The Problem: Let’s Talk About Industrial Marketing’s Obsession With New Leads Why Accurate Measurement Matters in Industrial Marketing The Challenge of Attribution Consequence: Proving Marketing ROI Why Industrial Content Marketing is the Key to Balancing New Le
Bannerflow
MAY 7, 2024
Chances are, you’re already working with a smart marketing team. But for your marketing team to be successful and keep ahead of your competitors, you need to be even smarter. As a marketer, you need to build a plan for how you can get heard and connect with your customers in the world that is so full of information. We’ll show you how you can do this by developing and sharing knowledge in your workplace.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sana Commerce
MAY 7, 2024
Question 1 - Web store performance Does your commerce tool ensure your web store performs optimally? Yes No How to tell? Signs your web store is underperforming: Your web store has a low average conversion rate. Customers experience slow loading times and difficulty interacting with your web store. Customer uptake of your web store hasn't been as strong as you'd hoped.
Bannerflow
MAY 7, 2024
Programmatic ad buying is quickly becoming the norm, with AOL claiming that 92% of marketers are now using the technology despite persisting programmatic advertising challenges. Spend on programmatic advertising is increasing and thus is becoming a more mainstream form of advertising that advertisers feel is more accessible. This article will solve 5 of your biggest programmatic advertising challenges and to run more successful programmatic advertising campaigns.
ClearVoice
MAY 7, 2024
No one likes getting abysmal results out of their personalized marketing campaigns. If that sounds like you, it’s time to ramp up your approach with some advanced strategies. Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices.
Bannerflow
MAY 7, 2024
Tools, apps and SaaS for advertising agencies. It feels like every other article you read is telling you about what new tools you need in order to run your advertising agency. But when there are literally thousands of different tools on the market ( there’s estimated to be around 2000 different ones for marketing alone! ), how do you know which ones you need to implement without your team feeling overloaded?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Forensics
MAY 7, 2024
The selection of this year’s top sales leaders was rigorously data-driven, derived from extensive research across our expansive database of B2B companies. By analyzing a comprehensive set of metrics, our team identified individuals who inspire and elevate their teams to new heights. The ‘Top 100 B2B Sales Leaders 2024’ come from within a wide range of different industries including technology, healthcare, manufacturing, and more.
Bannerflow
MAY 7, 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the digital marketing landscape. In this blog, we will review some of the digital advertising platform updates that marketers should prioritise in Q2 2024.
Hubspot
MAY 7, 2024
Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur.
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