Biznology

DECEMBER 14, 2012

Photo credit: paparutzi. I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” that’s on you, not me. So why am I talking about one of the things you never speak of in a business context (along with politics which is much more uncomfortable these days than religion is by far)?

Social Media 142

Social Media Media Social Networks Case Studies 142

Biznology

DECEMBER 13, 2012

Photo credit: ilamont.com. Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely at a holistic approach that puts content at the center. Content marketing holds a lot of advantages (and differences) when compared to traditional marketing.

Content Marketing 153

Content Marketing Ad Exchange Advertising Agencies Content 153

Biznology

DECEMBER 12, 2012

Image via CrunchBase. For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According to the Pew Internet & American Life Project, the majority of American adults who have cell phones are now using them to go online.

Marketing Websites 152

Marketing Websites Marketing Analytics Tools Mobile Marketing Internet Marketing 152

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. In order to make the first step, you’re going to have to trust yourself as a professional, as a communicator, and maybe even as the person who was chosen by your company as the best person to r

Social Media 174

Social Media Social Marketing Media Work Management 174

Biznology

DECEMBER 10, 2012

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the mos

Long Tail Marketing 146

Long Tail Marketing Keywords SEO PPC 146

Biznology

DECEMBER 7, 2012

Photo credit: Great British Chefs. Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 134

Planning Social Media Marketing Plans Advertising Agencies 134

Biznology

DECEMBER 6, 2012

Image via CrunchBase. In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. The last time we met, I asked the group what their top pain point was. Resources, as in human resources , was the almost unanimous answer.

Paid Search Agency 166

Paid Search Agency SEO SEM Planning 166

Biznology

DECEMBER 4, 2012

Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

Social Media 163

Social Media Paid Search Agency CMS Development Advertising Agencies 163

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. @markschaefer, for example, recently tweeted: “SEO is the plague of the world.” How could it be a vital skill and be such a pariah?

SEO 166

SEO Wiki Consulting Search Marketing 166

Biznology

DECEMBER 17, 2012

Photo credit: Kevin Krejci. “Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry.

Case Study 162

Case Study Case Studies Studies Customer Satisfaction 162

Biznology

DECEMBER 3, 2012

Photo credit: ShashiBellamkonda. Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The big idea of content marketing is that it’s no longer enough for your product or service to be valuable–your marketing itself must be valuable even if no one buys from you.

Content Marketing 156

Content Marketing Custom Publishing Content Paid Search Agency 156

Biznology

DECEMBER 18, 2012

While Malcolm Gladwell posited, in his book Outliers: The Story of Success , that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven. All you need to do is know more than the person who hires you in order to become a professional.

Social Media 174

Social Media Media Rules Cross-Selling 174

Biznology

DECEMBER 21, 2012

On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Now, you also can see what places are near a location, based on your friends’ recommendations.

Facebook 156

Facebook Peer-to-peer Tools Click Rate 156

Biznology

DECEMBER 5, 2012

Photo credit: Christopher S. Penn. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are greatly valued, in many cases it is our acquaintances that help up more from a business perspective. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”.

Planning 160

Planning Work Management Marketing Management Conference 160