B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from "The CMO Survey" suggest that more change may be needed. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

Fulfillment 59

Fulfillment B2B Marketing B2B CMO 59

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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B2B Thought Leadership Work Management Thought Leadership Lead Scoring 62

Martech

MAY 6, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead Ranking 59

Lead Ranking Sales Qualified Leads Allocation Marketing Management 59

SmartBug Media

MAY 6, 2024

The obstacles sales leaders face are changing—fast. Possible solutions are popping up quickly, too. You’ve likely heard about AI for sales tools, but it’s difficult to know what’s worth investing time into. We’ll keep this simple. As it turns out, genuinely helpful and easy-to-leverage AI tools for sales are much closer than you think. But more on that in a moment; first—is AI something you really need to have on your radar if you’re in sales?

Work Management 59

Work Management Lead Ranking Ideal Customer Profiles Sales Qualified Leads 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences.

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Trade Show Marketing Management Planning B2B Thought Leadership 56

Martech

MAY 6, 2024

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.

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Marketo API Activities Webinar Metrics 59

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. Would you feel more inclined to engage with it? Or perhaps even pay closer attention to the solution that it’s selling ? That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand.

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Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Forget your traditional marketing demographics!

Enterprise Management 52

Enterprise Management Peer-to-peer Marketing Management P2P 52

Hubspot

MAY 6, 2024

Unicorns are all around us — unicorn companies , that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascin

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Startups Marketing Management Statistics Thought Leadership 44

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

Privacy 56

Privacy Personalization Ideal Customer Profiles Tips 56

Valasys

MAY 6, 2024

UberDuck AI has taken the internet by storm, offering a powerful and accessible platform for generating high-quality synthetic vocals. But how can you leverage this innovative tool to elevate your social media presence? This blog delves into effective strategies for integrating UberDuck AI with various social media platforms, transforming your content creation process.

High Quality Lead 40

High Quality Lead Marketing & Strategy 40

Bluetext

MAY 6, 2024

In the fast-paced world of B2B marketing, where competition is fierce and trust is paramount, establishing credibility and authority in your industry can make all the difference. One powerful way to achieve this is through thought leadership content. What is Thought Leadership? Thought leadership goes beyond simply promoting your products or services.

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B2B Thought Leadership Thought Leadership Top of Funnel B2B Marketing 26

SmartBrief - Marketing

MAY 5, 2024

In the realm of search engine optimization, the importance of content cannot be overstated. However, the landscape of content consumption has evolved significantly, presenting new challenges for creators. This article explores the concept of M.E.E.E.A.T. — an extension of the E.E.A.T. framework from Google , delving into its implications for content creation, user engagement and SEO success.

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SEO Content Trust Marketing Loyalty 56

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.

Marketing AI 55

Marketing AI Paid Search Agency 55

Valasys

MAY 6, 2024

6 th May, New Jersey: In a surprising move, LinkedIn, the world’s largest professional networking platform, has introduced a new feature: LinkedIn Gaming. This update aims to boost user engagement and foster deeper connections within the professional sphere. LinkedIn Levels Up: A Playful Approach to Networking Gone are the days of endless scrolling through professional profiles.

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Linkedin Features Lead Scoring Lead Ranking 40