B2B social media: Highlights from new benchmarking research
Savanta
AUGUST 3, 2011
B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?
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