WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.

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WebMarketCentral

MAY 4, 2009

tools, technology that has made the practice of PR more effective and transparent. Among other points, Rubel contends that the press release will evolve rather than disappear, that blogging has permanently altered the media landscape, and that transparency is paramount in building relationships with a broader range of constituencies.

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PR Best Practices Blogger Copywriting 20

WebMarketCentral

AUGUST 5, 2009

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade).

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WebMarketCentral

APRIL 22, 2009

Greater availability of information requires greater transparency, but also leads to richer conversations. "Pitching" and "spinning" were terms often used (not always with a positive connotation) to describe much of that interaction. Those days are fading, which is welcome news to many PR practitioners as well as their audiences.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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WebMarketCentral

OCTOBER 11, 2007

Appeals to bloggers need to be direct, personal, relevant and transparent. I've written previously here about blogger outreach, following up on two excellent guest posts by PR guru-ess Cece Lee (who also incidentally recently posted my comments on the topic of "sincerity"). Used properly, the social media tools of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

OCTOBER 3, 2007

You can grab information from any web page and insert it into a presentation in real time (again, transparently to your prospect). There's no need to put the prospect "on hold" while bringing in another person. You can also add a link to any web page in real time, and open the page in a separate window so your presentation doesn't disappear.

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