B2B Memes

SEPTEMBER 29, 2011

As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. Most trade editors I know already complain about their steadily increasing digital workload.

Ethics 100

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B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

Content Marketing 100

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B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging.

Startups 100

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B2B Memes

JULY 6, 2011

Having worked for many years with editorial boards, I share his appreciation for them. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them. If you do it right, it’s a lot of work. If a board member doesn’t work out, you simply don’t renew the appointment.

Effectiveness 100

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B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible? How are you financing this venture?

Media 100

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B2B Memes

JULY 6, 2010

Witness the debate Nicholas Carr set off when, weary of those “little textual gnats buzzing around your head,” he modestly proposed trading inline links for footnoted ones.). Nerd-note : Safari’s Reader has its roots in a browser bookmarklet called Readability , which works in almost all browsers.

Content 100

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B2B Memes

OCTOBER 19, 2011

That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”. As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online.

Work Management 100

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