Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 26, 2014

Gallup is a first-class research organization and its methodology was no doubt rock solid, but even Gallup admits that “question wording and practical difficulties in conducting surveys can introduce error and bias.” More than Marketing. If you ask the average person to define “social media,” you’ll get a wide variety of answers.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 25, 2012

Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Tip #3: Keep it simple. Use every channel you have.”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MARCH 13, 2012

Frank Gens (photo by Jeff Ballard via Twitter @jballard). A recent IDC survey asked developers which platforms they were “very interested” in targeting. Volume is going way, way up and price is going way, way down,” he said of the new software market. “If In other words, word of mouth marketing is the only viable promotional model.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 11, 2012

Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Try mixing it up; instead of posting a question, occasionally formulate the topic as a survey. Polls are a basic tool you can use to solicit feedback. Use Trackable Links.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50