Crimson Marketing

SEPTEMBER 18, 2014

New Technology, Old Problems: Despite a strong commitment to marketing technology, training and change management, statistics Peter shares demonstrate that most marketers are still struggling with successful implementation of these marketing solutions. Peter applies some facts and figures to these overwhelming problems facing B2B Marketers.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

FunnelEnvy

JANUARY 19, 2018

Tests conclude when there is either a statistically significant change in an onsite conversion goal or the test is deemed inconclusive (which happens frequently). – Traffic limitations, achieving statistical significance and a linear testing process makes getting results from experimentation a long process. . KPIs That Matter.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Bound360

NOVEMBER 6, 2018

If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. 2018 State of Personalization for Destination Marketers. Related Posts.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Crimson Marketing

FEBRUARY 19, 2015

Customer Data Doesn’t Answer “Why” “Largely speaking, there are only two ways to analyze user-level data: one is to aggregate it into a “smaller” data set in some way and then apply statistical or heuristic analysis; the other is to analyze the data set directly using algorithmic methods.”

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Bound360

OCTOBER 12, 2018

You can download the Free Guide: State of Personalization 2018 Report to learn how destination marketers like you are leveraging: Website personalization benchmark statistics. Strategies for implementing personalization. 2018 trends in content and personalization. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Bound360

OCTOBER 3, 2018

Download the Free Guide: State of Personalization 2018 Report — in this report you will learn how destination marketers like you are leveraging: Website personalization benchmark statistics. Strategies for implementing personalization. 2018 trends in content and personalization.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Delivra

APRIL 3, 2019

Surveys can ask very targeted questions about how an individual uses a website, what information they’re looking for and more. This example from Anthropologie shows the power surveys have in illuminating how a user interacts with a website and how brands can give consumers better overall experiences.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Referral Rock

SEPTEMBER 18, 2019

This has a direct impact on your conversions, and statistics back this up. Here’s how your agents can add personal touches during live chats: Use a welcome back message to personalize the content and language for returning visitors. Change the look of the chat window to a color that is in sync with your website.

Software 40

Software Optimization Conversion Paid Search Agency 40

Convert

JULY 7, 2021

AI and ML built into the optimization Run unlimited experiments Clean and easy-to-use interface Easy to set up and preview tests Dynamic Widgets Multiple integrations Extensive analytics reports Wide range of targeting options available, along with personalization Reliable customer support Pricing is mid-range. Do they serve Enterprise?

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Terminus

SEPTEMBER 25, 2017

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Account-based website personalization. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. Custom content.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

Hubspot

JULY 22, 2015

Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. “In a lot of ways a homepage is a portal, but we want it to be a more experiential, informative portal.”. 3) Bucknell University. 6) Rhode Island School of Design.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. WordPress WordPress is a powerful and user-friendly platform for news publishing.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Single Grain

MAY 31, 2023

Through advanced statistical methods, it can handle vast datasets, identify patterns, detect anomalies and generate insights in real time or near real time. One unique example of how AI enhances effective website personalization is through real-time recommendations to attract customers.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Referral Rock

NOVEMBER 8, 2019

Tips to Create a Seamless Website Experience & Increase Conversions. Many statistics regarding website performance relate to speed, which is vital. After all, if your website isn’t showing up in organic search results, you won’t be visible to your target audience. .

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Bound360

NOVEMBER 9, 2017

On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a “nice to have” on the homepage to a suite of programs that are directly attributable to driving revenue. You can use personalization to manage some of the testing. LISTEN TO EPISODE.

Enterprise Management 53

Enterprise Management Personalization Marketing Websites Work Management 53

Single Grain

AUGUST 1, 2019

The toolbar is free, but Alexa also has an advanced plan that offers SEO tools like a competitor backlink checker, competitor keyword matrix and competitor traffic statistics. Dive Deeper: How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!). What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking?

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

ClickZ

MARCH 27, 2020

We help our clients with account identification, selection and prioritization through sophisticated levels of intent via a delivery layer that provides account-based advertising, website personalization, and insights to the sales team. I’ll give you an example from some work we did with Adobe on website personalization.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Single Grain

AUGUST 1, 2019

The toolbar is free, but Alexa also has an advanced plan that offers SEO tools like a competitor backlink checker, competitor keyword matrix and competitor traffic statistics. Dive Deeper: How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!). What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking?

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Single Grain

SEPTEMBER 4, 2019

When they do, they use a variety of devices as we’ve already found from statistics. 3 Ways to Personalize the Customer Journey Experience. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Personalize Video Marketing.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Albacross

JANUARY 17, 2020

By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics). We’re also using reveal API solution which enables real-time website personalization.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convert

SEPTEMBER 8, 2021

The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance. Multivariate Testing Statistics: The Math Behind MVT. When it comes to multivariate testing, we use a different statistical analysis method to standard A/B testing or split testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

MARCH 13, 2024

It’s designed to make experimentation accessible to more people in an organization, through no-jargon reports and abstracted statistical details of experiments. Using a form of statistics (usually Frequentist or Bayesian), it measures the actions that your visitors take during that test and then provides the results. G2 rating: 4.8/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 84 Influencer Marketing Statistics for 2019 [Infographic]. 11) Website SEO at Scale. 2) Faster Customer Service.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JULY 19, 2019

Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 5) Video Marketing. WhatsApp has 1.6

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 6) Video Marketing. WhatsApp has 1.6

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

SEPTEMBER 3, 2019

Copyhackers focus on conversion copywriting and they separate themselves from the pack by infusing personality into every post. They feature data, tactics and plenty of numbers and statistics. But that shouldn’t come at the cost of your personality. Without personality, you risk sounding the same as everyone else.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145