Marketing Insider Group

JUNE 5, 2019

The post 2019 State of B2B Content Consumption and Demand Report for Marketers appeared first on Marketing Insider Group. by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

Marketing Report 212

Marketing Report Demand B2B Marketing B2B 212

Inbox Insight

MAY 18, 2023

How does the state of account-based marketing (ABM) differ between the US and UK? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.

Account Based Marketing 75

Account Based Marketing Allocation Ideal Customer Profiles Demand Generation 75

Marketing Insider Group

FEBRUARY 26, 2018

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group.

Marketing 169

Marketing Tools 169

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here. Meet Natalie Binns. Episode Summary.

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? That starts with going after the right accounts that match your ideal customer profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

chiefmartech

AUGUST 11, 2021

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.”

Work Management 141

Work Management Marketing Management Marketing & Strategy Paid Search Agency 141

Search Engine Journal

APRIL 18, 2022

Gain insights from Conductor's survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing In 2022: SEO Top Priorities appeared first on Search Engine Journal. Do you know where to focus your SEO efforts this year?

SEO 125

SEO Organization Customer Surveys Paid Search Agency 125

PathFactory

MAY 5, 2021

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. This is a common experience for B2B buyers, and we as marketers have only ourselves to blame. But what if buyer enablement became the driving force in B2B marketing, rather than an afterthought? So how do we get started?

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Heinz Marketing

NOVEMBER 9, 2021

Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals.

Marketing AI 108

Marketing AI Research Conversion Marketing Management 108

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Marketing Insider Group

JULY 18, 2017

As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. You must have […].

Social Media 185

Social Media Social Marketing Media Marketing 185

B2BMarketing.net

NOVEMBER 3, 2023

In this week’s episode, Head of Content David Rowlands is joined by Co-founders of The Inspired Marketing Group, David Coghlan and Richard Johnson. The post The state of flexible working with The Inspired Marketing Group appeared first on B2B Marketing.

B2B Marketing 52

B2B Marketing Marketing B2B Generation 52

Sharpspring

DECEMBER 20, 2021

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Challenges.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. The Agency Marketer’s Perspective.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

SWZD

JANUARY 26, 2022

Research on how B2B intent insights drive revenue, and why marketing data is a competitive advantage that improve sales and marketing KPIs.

B2B Marketing 114

B2B Marketing B2B Intent B2B Sales 114

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

B2B Marketing Directions

FEBRUARY 11, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. Overall, the survey findings indicate that the use of AI in marketing is still in the early stages.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. but no diploma stating such. but no diploma stating such. Lead Generation: 79%.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

PFL

JULY 9, 2020

The 2020 State of Multichannel Marketing Report is live! Is your marketing plan up to date? The post The 2020 State of Multichannel Marketing Report appeared first on PFL. Check out these 6 key findings and download the free report.

Marketing Report 80

Marketing Report Planning Marketing Marketing Plans 80

KoMarketing Associates

JUNE 18, 2019

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. About 89 percent of marketers said it has increased sales, while 86 percent stated that it has grown their customer base.

Marketing Report 120

Marketing Report Statistics Response Rate Custom Publishing 120

Porch Group Media

JULY 18, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Anders led the transformation of the company into an omnichannel marketing and data powerhouse and played a pivotal role in Porch Group, Inc.’s

First-Mover Advantage 52

First-Mover Advantage Acquisitions Marketing & Strategy Paid Search Agency 52

Sprout Social

MAY 6, 2021

Brand of the Year: Recognized a social team that created a social presence both marketers and consumers could feel inspired by. This program revealed a lot about our community and the state of social marketing as a whole. Here some key learnings that changed my perspective on our strategy, industry and social marketing roles.

Social Marketing 114

Social Marketing Work Management Marketing Management Class 114

Marketing Insider Group

MAY 29, 2018

Cutting through the noise to deliver valuable data content marketers can use now With the goal of empowering marketers, we compiled a new look at content consumption and demand using our vast and diverse data sets.

Marketing Report 163

Marketing Report Demand B2B Marketing B2B 163

Marketing Insider Group

MAY 2, 2017

Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? According to the 11th annual State of Agile Report, these benefits are at the […].

Marketing Report 127

Marketing Report Work Management Marketing & Strategy Marketing 127

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . With that in mind, we launched a detailed survey to marketers around the world. There were five key trends that stood out to us: .

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Heinz Marketing

SEPTEMBER 25, 2018

By Brian Hansford , VP of Performance Management at Heinz Marketing. Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. 45% are Demand Marketers – Accountable for pipeline or sourced revenue, but lacking confidence in their abilities to achieve the goal.

Marketing Report 77

Marketing Report Marketing Attribution Forecasting Advertising Agencies 77

Marketing Insider Group

MAY 25, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. There is so much good data in this report, but one thing that stands out to me is that B2B marketers are still struggling to get a firm handle on strategic content marketing and in large part, have little […].

Content Marketing 114

Content Marketing Content Marketing Report B2B Marketing 114

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

SWZD

DECEMBER 14, 2021

Our annual State of IT study helps tech marketers plan for the future by offering deep insights into tech trends driving changes in buyer behavior. We've got data on the factors driving spending shifts, 2022 IT budget allocations, and emerging technology adoption worldwide.

Allocation 62

Allocation Trends Planning B2B Marketing 62

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

FMG Suite

FEBRUARY 17, 2021

How are your peers using marketing technology? Watch this webinar for insight from a recently commissioned industry survey into the state of marketing technology for advisors and wealth firms. How to identify which components of the marketing technology landscape are here to stay and how they will impact business in the future.

Peer-to-peer 59

Peer-to-peer Webinar Metrics Customer Surveys Tactics 59