The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

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The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 29, 2010

A method of selling hot-dog on the street can be used to sell software, but I wouldn’t follow it by the letter. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

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The Effective Marketer

DECEMBER 20, 2011

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

Demand Generation 100

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The Effective Marketer

AUGUST 20, 2015

Look at most product data sheets, solution briefs and the like from the multitude of software vendors out there and you know what I’m talking about. Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done.

Work Management 100

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The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 100

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The Effective Marketer

AUGUST 16, 2011

That’s one of the big promises of Marketing Automation software, of automating the sending of the right content to the right prospect at the right moment in time. Easier said than done?

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The Effective Marketer

NOVEMBER 6, 2012

The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads. The VP Sales doesn’t need a new CRM system, he needs a better way to keep in touch with current opportunities and gain better visibility into the pipeline.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

JUNE 9, 2011

Plugging this hole in the funnel takes more than software. What good is implementing a complex nurturing system if when the marketing qualified lead is sent to sales, the rep doesn’t follow up?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? United States License.

Advertising Benchmark 100

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The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

OCTOBER 21, 2009

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

AUGUST 25, 2009

I work in the software industry for one of the big boys, and I find it shocking how many employees even at the C-level are completely inept at presenting. Like Be the first to like this post. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. United States License.

Planning 100

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The Effective Marketer

MARCH 17, 2010

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version.

Marketing Budget Creation 100

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The Effective Marketer

FEBRUARY 16, 2009

With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from? How did you target and fine tune your messages? that will positively affect your campaigns.

Customer Surveys 100

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The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 15, 2009

I see the same thing in software development. If you become better at managing your schedule, let’s say, will that help you gain back time you have wasted up until now and use now the time you’ll be saving in more productive tasks? Or is the time you have already wasted considered “sunk time&# and will never be recovered?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Is always good to see what’s out there to give you some ideas. After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. So I decided to create one and share with you.

Marketing Budget Creation 100

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The Effective Marketer

MAY 18, 2011

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Cost per Lead 100

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The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License.

Marketing Automation Services 100

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The Effective Marketer

OCTOBER 22, 2010

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Planning 100

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The Effective Marketer

AUGUST 23, 2010

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Work Management 100

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The Effective Marketer

MAY 7, 2010

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Social Media 100

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The Effective Marketer

AUGUST 2, 2010

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Social Media 100

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The Effective Marketer

JANUARY 7, 2011

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Creativity 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

MARCH 24, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 10, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 7, 2011

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The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

JANUARY 3, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

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Planning 100

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The Effective Marketer

APRIL 9, 2009

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Lead Ranking 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

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