B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a social-media marketer.

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B2B Memes

JANUARY 12, 2012

My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introduction to the new-media revolution. Related posts: Managing Your Career in the Social Media Era: Sources.

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B2B Memes

MARCH 8, 2010

More than a third of them had no company training at all in the past year, and two-thirds found what training was offered to be inadequate. If they sit back and wait to be trained, they are doomed. What training they may be given, if ever, will be limited in scope and quality. Just jump in and start training yourself.

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Media Training Work Management Customer Surveys 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. To traditionally trained journalists, this may seem not simply unfamiliar, but unprofessional. At the same time, the connections to social networks grow stronger. Dialogue vs. Monologue: Six New-Media Principles, No.

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B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Related posts: Managing Your Career in the Social Media Era: Sources. Social Media and the Decline of Editing. Stay tuned.

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B2B Memes

NOVEMBER 24, 2011

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. But in the social media era, roles and responsibilities are not so clear-cut. Behind this perspective is a bias to professionalism.

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B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Over this base we train our semantic algorithms to provide relevant context and linkages between those pieces of content. Not at this moment.

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