The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

The Point

SEPTEMBER 20, 2010

Even with the recession now officially over , and the economy slowly entering a period of recovery, this year seems to be no exception to the trend. A blog should be the centerpiece of your social media strategy. Time to consider, then: where can you focus your Q4 marketing investment for the highest possible return?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

MARCH 6, 2013

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing?

Social Media 100

Social Media PR SIC Media 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

APRIL 13, 2012

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. What are the market trends driving that change? (BW) BW) CIOs are responding to these market trends with a broad range of different responses.

Work Management 100

Work Management Marketing Management Conversion Demand Generation Agencies 100

The Point

FEBRUARY 18, 2014

Inbound marketing can work for nascent products also, but only to the extent that the content on offer speaks to a pain/challenge/issue, market event, or industry trend that prospects are likely to be researching or looking for information on how to address. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100