Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
It's less formal, more "social" and usually more effective than "cold" outreach. Social Tagging Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Research.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations? Social Tagging
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. monthly growth rate for the yearâ€”still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?
Can Social Media Save Detroit?
DECEMBER 22, 2008
Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Social Tagging
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. Let’s start.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
Social Tagging Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). thought it would be rude not to do so. But two items recently got me re-thinking that rule. More quality, less quantity.
Content Methodology: A Best Practices Report
social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
John Freund (JF): Nabbit Ads® allows advertisers to create integrated radio, tv, outdoor, print, mobile, digital and social network advertising campaigns. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. It still is, though there are now competing technologies available.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Social : Arranging live meetings is another practical, common and perfectly acceptable use of Twitter. Most Web 2.0 Twitter, however, stands alone. variety. sites.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology. In this case, social media isn't only for virtual events. Three factors for success Before you start using social media technology, first consider why these conferences were successful to begin with. Conclusions Like any event, social media takes time and patience.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. That's because you probably are. In fact, I only follow back about half the people that follow me.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. The changes may help local businesses.
How to Get Bloggers to Write About You
JULY 16, 2008
Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. PPC Outsource or In-House?
Content Strategy for Marketing
SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. curation in detail • Architect content for SEO, CMS, marketing automation, mobile, and social • Recruiting content positions • Establish process / workflow, guides, and tools. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Social Networking or Social Notworking?
JUNE 22, 2009
With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. Social Tagging Get it?
Social Media Ostriches
APRIL 30, 2009
Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." Social Tagging It is not part of the job.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Another noteworthy post from SMT is Social Media ROI - a financially sound method.
Staffing and Launching Your Content Marketing Program
in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. Paul area, want to make some connections here, or just want to keep up through social media on what's happening here in frozen tundra, the Top 10 Titans list is a great place to start. Social Tagging Need to Know
Social Media - Expertise Without Experience?
APRIL 15, 2009
When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity. Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media? Social Taggin
Study: How Much of Your Content Marketing Is Effective?
excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).