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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Research.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.

RSS 4

Social Networking or Social Notworking?

WebMarketCentral

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing. Social Tagging Get it?

Social Media Ostriches

WebMarketCentral

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." Social Tagging It is not part of the job.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Social Media - Expertise Without Experience?

WebMarketCentral

When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity. Social Tagging

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media? Social Taggin

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. sharing and native social.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Are Comments the Next Social Layer? tags: social media marketing Facebook fan pages SEO?

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Email is permission-based interruption marketing; social media is participatory.

How to Create a Cool Social Media Email Signature

WebMarketCentral

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The post included several creative examples of social media signatures, though most are are text-based. tags: social media email signature web 2.0

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. With the diffusion of influence created by social media, PR pros need to understand a much wider range of motivations.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. It isn't just HR professionals, however, who may be monitoring your tweets or other social media use however; Facebook cost this woman her insurance benefits. Social Tagging Random Is Big Brother watching you?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. came social shares and likes (19 percent), followed. SOCIAL.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year.

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. After all, isn't social media primarily about conversations? Social Tagging

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too. Social Tagging

The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media. All rights reserved. Introduction 3 II.

Can Social Media Save Detroit?

WebMarketCentral

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Social Tagging

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. Social Tagging

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !)

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking.

Study: How Much of Your Content Marketing Is Effective?

excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. goals—and concerns—lie. content.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Social Tagging

How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

The Social Media Email Signature

WebMarketCentral

growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address. signatures. Here are a few notable examples of Web 2.0

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons. Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. Is Your Site Social Media Friendly? by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. What are the most popular Web 2.0

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How Can Marketers Harness The Social Web?

Five Ways to Give Back Through Social Media

WebMarketCentral

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. 1. AllAboutPets is essentially a social networking site for British pet owners. 5. Zanby Zanby is a group-oriented social networking site. plus larger schools and charities. 3.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

It's less formal, more "social" and usually more effective than "cold" outreach. Social Tagging Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.