Social Media and Studies - B2B Marketing Zone

B2B Tech Buyers Like Social Media

WriteSpark

FEBRUARY 18, 2009

Case Studies. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. Content Marketing.

Social Media

Social Media Media Forrester Copywriting

Is It a Case Study or Just a Testimonial?

WriteSpark

JULY 6, 2010

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. Skill of the interviewer.

Case Studies

Case Studies Case Study Studies Customer Satisfaction

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines

Guidelines Word of Mouth Case Study Case Studies

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Do You Need a Specialty Copywriter?

WriteSpark

APRIL 10, 2012

Writing and managing short-form social media content has become a specialty for some writers. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

Copywriting

Copywriting Verticals Work Management Case Study

Do You Need a Specialty Copywriter?

WriteSpark

APRIL 10, 2012

Writing and managing short-form social media content has become a specialty for some writers. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

Copywriting

Copywriting Verticals Work Management Case Study

Buyers Increase Use of New Info Sources

WriteSpark

JULY 30, 2009

Social media. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. For marketers, this study confirms the need to create extensive and regularly updated content. Technology B2B websites.

Paper

Paper Vendors Conference Statistics

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

DECEMBER 16, 2008

Case Studies. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Case Study Writer. Content Marketing. Sales Materials. White Papers. Working with Writers. « Conference Focuses on Making the Most of Customer References | Main. |

Paid Search Agency

Paid Search Agency Companies Copywriting Copyright

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

AUGUST 12, 2008

Case Studies. Social Media. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Study Writer.

Conference

Conference PR Public Relations Copywriting

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. you need a thought leadership piece, a case study, or an advertorial? availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a.

Work Management

Work Management Marketing Websites Marketing Management Tips

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. you need a thought leadership piece, a case study, or an advertorial? availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a.

Work Management

Work Management Marketing Websites Marketing Management Tips

Conference Focuses on Making the Most of Customer References

WriteSpark

NOVEMBER 11, 2008

Case Studies. Social Media. November 11, 2008 in Case Studies | Permalink. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Sales Materials.

Conference

Conference Copywriting Copyright Case Study

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Case Studies. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.) Technical Copywriter. Case Study Writer. Content Marketing.

Copywriting

Copywriting Public Relations Paid Search Agency Case Study

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline.

Copywriting

Copywriting Case Study Case Studies Paper

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

It's easy to understand that writing white papers requires much more skill and experience than writing social media updates. Indeed, it may be better to hire a social media manager who has the necessary, basic writing skills than to hire a highly experienced writer who does social media as a sideline.

Copywriting

Copywriting Paper Case Study Case Studies

Great Ideas and Resources for Technology Content Marketing

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources

Resources Content Marketing Planning Content

Great Ideas and Resources for Technology Content Marketing

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources

Resources Content Marketing Planning Content

When the Draft has "Problems"

WriteSpark

OCTOBER 28, 2008

Case Studies. Social Media. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Sales Materials. White Papers. Working with Writers. Whats the Difference?

Copywriting

Copywriting Case Studies Copyright Case Study

B2B Marketing Zone

WriteSpark

B2B Tech Buyers Like Social Media

Is It a Case Study or Just a Testimonial?

Webinars

Trending Sources

New FTC Disclosure Guidelines for Testimonials and Endorsements

Webinars

Do You Need a Specialty Copywriter?

Do You Need a Specialty Copywriter?

Buyers Increase Use of New Info Sources

How Marketers Can Help Salespeople Succeed with Large Companies

Technology PR Sessions at 2008 PRSA Conference

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

Conference Focuses on Making the Most of Customer References

Technical Writer or Technical Copywriter? What's the Difference?

Do You Need a Long-Form or Short-Form Copywriter?

Do You Need a Long-Form or Short-Form Copywriter?

Great Ideas and Resources for Technology Content Marketing

Great Ideas and Resources for Technology Content Marketing

When the Draft has "Problems"

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