Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. That’s where service software and automation via AI can do a ton of heavy lifting. That’s where service software and automation via AI can do a ton of heavy lifting. Below we dig into why customer service software matters and tips for choosing a tool.

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 115

Work Management Marketing Management Software Product 115

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Accounting Software. The Deal: New users: Start your free trial before November 27th and get 50% off an annual Plus Plan. The Dates: now through November 27 (for new users). Social Media Management.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

NOVEMBER 22, 2022

Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. Email Marketing Software. Social Media Management Tools. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Twitter Fleets (Stories).

Social Media 137

Social Media Media Curation Twitter 137

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech. ” Get MarTech!

User-Generated Content 79

User-Generated Content Paid Search Agency Advertising Agencies Generation 79

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

Social Media 103

Social Media Work Management Marketing Management Organization 103

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. What Is Social Media Advocacy? Social media advocacy involves leveraging social media networks to forge and nurture positive relationships.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Sprout Social

JANUARY 19, 2022

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening?

Social Media 135

Social Media Product Media Work Management 135

Webbiquity

JANUARY 23, 2018

So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. To help narrow your search, here are five essential types of software solutions that will help you run your online operations while improving your online visibility and engagement. Project Management Software.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Software 182

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

TrustRadius Marketing

OCTOBER 27, 2022

In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. These are key features for enterprises to look for in their customer engagement software. These include: Apps Email Social media Live chat Webinars Websites. Enterprise Knowledge Bases.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Optinmonster

NOVEMBER 5, 2020

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media? That’s where social media plugins come into play.

Social Media 106

Social Media Media Best Practices Display 106

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. 3 Strategies for Boosting Social Employee Engagement Employee advocacy is a great way to increase engagement while also generating better relationships with clients and other contacts.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102