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  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Your sales team also very likely has great suggestions for social media content and blog ideas. Here''s how.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social Media] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. 
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Social Media] 40 Must-Read Blogs For Entrepreneurs
    Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing.
  • HUBSPOT  |  FRIDAY, MAY 14, 2010
    [Social Media] Google's Biggest Competitor is You
    If you have a social graph then you threaten Google's dominance as the go-to source of information, as Nielsen research shows that consumers trust real friends and virtual strangers more than search engine algorithms. Actively participating in social media is becoming increasingly important. Be dedicated to social media.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Social Media] Optimizing Brand Posture on Facebook
    It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    Brands need to take this to heart when framing their social media posting strategies.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Social Media] The Coming Battle Over Social CRM
    There’s a colossal social CRM battle shaping up.   The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] The B2B Inbound State of Mind: Build Relationships
    Key components of B2B inbound marketing are promoting your message and building relationships through social media. ” Social media engagement is an excellent forum for engaging other like-minded professionals. tips to help create advocates and build relationships in the social web: Be honest, be yourself.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Social Media] The Mi6 Tweekly: Week of September 13, 2010
    Chart: Biz Pros spending more time on Social Media sites than Editorial & Vendor Sites, N. Chart: How people are using social media professionally, North America (Source: @ITToolbox) #b2b. Chart: 40% of mktrs surveyed believe social media creates new challenges to brand (Source: MiresBall/KRC via/@eMarketer).
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social Media] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. How to Use Twitter" by Party Aficionado.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Social Media] 14 Content Marketing Quotes to Live By
      @mbloomstein   @ahaval   " Social media isn't cheap. Why do you trust employees to communicate with customers via phone/email but not blogs/social media.  chrisbrogan 's time spent using social media: 25% listening, 50% commenting/interacting, 25% publishing via @bemydog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Social Media] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Monitor social media activity, communities, forums, etc.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Social Media] Warm Up Your Closing Call With a Social Network Referral
    By using your social accounts to keep in touch with prospects and keep your name fresh in their minds, you can create a positive environment for closings. Before you can warm up a potential sale with social media, you need to know what social media networks they use, and which ones they don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 18, 2011
    [Social Media] Twitter, Klout and the vacation effect
     . As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.  The message seems to be that the world of social media punishes those who go on vacation.  To succeed on the social web, stay put! : ). careers Social scoring time management klout social scoring
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 17, 2011
    [Social Media] Top-3 B2B Content Marketing Formats & Channels
    Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. Looking forward to hear from you.
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
    But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs). I've long been a proponent of using calls-to-action in social media. But what about the impact of CTAs within other social networks. Let's end that now. like Facebook?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social Media] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • CONNECT THE DOCS  |  THURSDAY, JUNE 30, 2011
    [Social Media] Content Marketing World 2011
    and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. A: Sept 6-8 at Cleveland, OH.
  • CK'S B2B BLOG  |  MONDAY, FEBRUARY 7, 2011
    [Social Media] Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
    The program addresses such questions as: Why is mobile the most profound and pervasive media of our time, and how does this impact produce implications and alter expectations for businesses and brands? For a series of video clips from some of my speeches and lectures at Rutgers, focused on mobile marketing and social media, please go here.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 22, 2010
    [Social Media] Savvy Week in Review - January 22
    Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Have a great weekend!
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Social Media] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. Yes, Says Dan Zarrella. It's a Reminder.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. Here are 5 key marketing takeaways from this year’s Dreamforce event: 1.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Social Media] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. But creativity is sometimes hard to capture.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 21, 2010
    [Social Media] Assumptions Anyone?
    Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. The media has been hyping the battle between Microsoft and Google for all its worth. There's an old saying about assumptions.    Remember?   Wow, a never-ending circle of assumptions.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers.
  • BLOG MY CALLS  |  TUESDAY, JUNE 26, 2012
    [Social Media] Pinterest: Real-Time Case Study Part III
    Pinterest, these materials proclaimed, is the summit of social media marketing. Thomas Edison once said that he didn't fail he just figured out a bunch of ways that didn't work. That's sort of like us with Pinterest. We tried. We failed figured out a bunch of ways that didn't work. We love Hubspot and they continually pimped Pinterest.
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Social Media] How to Get People to Care About Your Social Presence w/ @Jaybaer [@InboundNow #19]
    Jay Baer , social media strategist, speaker and author , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: How to foster a social environment within a company. How to keep it real when engaging in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Social Media] HubSpot Launches New Version to Deliver Better-Targeted Content
    Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Social Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. On the web you are what you publish… What are you? –David Meerman Scott. Content marketing has established as a powerful way to engage customers. It’s up on you.
  • JUNTA 42  |  WEDNESDAY, AUGUST 25, 2010
    [Social Media] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
    This time the popular author, speaker and social media blogger earned a clear first place. 16 Social Media Explore r. 30 Social Media Examine r. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. Congratulations Brian.  Today's Top 42 contains nearly 400 blogs. PR 20/2 0.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Social Media] Best Cool Web Tools of 2009, Part 1
    Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. 100 Tips and Tools to Research the Social Web by Select Courses.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] Audio Slideshow: Mobile's "New Normal" & The New Set Of Marketing Imperatives For B2Bs (Narrated Presentation)
    But I've wanted to develop a piece that explores how mobile is not just driving a dramtic new set of media. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. I'm not even sure if we notice just how much has changed, and how drastically.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Social Media] Building Media Relationships & Maximizing Positive Coverage
    We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? We have a big media interview coming up, but how do we best prepare for it? Before media/blogger relationships are created: Create your media/blogger wish list. Share on social media channels.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social Media] Why Marketing Outsourcing is Growing So Quickly
    Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? No salary, no benefits, no social security, and no vacation time. In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. Take Our Poll.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Social Media] Our Favourite Posts, Week of July 18th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Tim Pawlenty: Social Media “Breaks the Stronghold” of Mainstream Media. So What.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Social Media] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [Social Media] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
    We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. Joe Pulizzi. Jim Burns.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Grow Your Wiki
    social. social media. Social Enterprise: Interview with 7thFloor Magazine. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. La Rivoluzione dei Social Media entra nelle Imprese (Italian).
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 15, 2012
    [Social Media] Have You Drawn a Line in the Sand Yet?
    Content marketing over the last few years has become the big buzz word and is often associated with social media. While it can be used to foster social media relationships, content marketing  goes way beyond that. Ten years ago before anyone heard of social media, companies still stood for something.
  • SAZBEAN  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] What Does Your Social Brand Say About You Online?
    You know that social media marketing is here to stay BIG time, right?  Consider These Trends According to recent survey findings from SocialMediaToday, in cooperation with SAP and the Pivot Conference, 71% of businesses claim to use social media for customer service, and 87.5% What Does Your Social Brand Say About You?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
  • SAZBEAN  |  TUESDAY, JULY 13, 2010
    [Social Media] Leveraging the B2B Social Web
    I spoke last night at Social Media Club Ann Arbor about how B2B companies can use the social web. Leveraging the B2B Social Web. Here are the slides from my presentation. If you have any questions, please don’t hesitate to ask! View more presentations from Sazbean Consulting.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Social Media] 2010 Will Bring New Features to Demand Generation Systems
    We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. do expect vendors to converge on more standard social media features. business-to-business marketing automation.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 9, 2010
    [Social Media] Savvy Week in Review - April 9
    11 Things Bette Davis Had to Say About Social Media. His super smart posts on social ROI have always been a favorite read, but now the guy has found a way to teach relevant social media lessons through the voice of the one and only, Bette Davis. Enjoy! This BlogTalk Radio broadcast features Mark W. Swoon.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Social Media] Just Another SEO Manifesto
    Gaming search engines, chasing algorithms and manipulating social media will provide short-term gain at best. The rise of the search engine and subsequent rise of social media has birthed snake-oil salesmen and silver-tongued, self-proclaimed gurus who set up shop to squeeze a quick dollar out of your organization.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. question from their FAQ page.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] K’s Top Five for the Week – December 10
    Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. How to Develop a Social Media Content Strategy by @therichbrooks via @smexaminer. Enjoy! There’s no doubt about it. Companies with blogs do.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 12, 2012
    [Social Media] 10 Predictions For The Future of Marketing
    The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople. Big Mistake!
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Social Media] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Bottom Line.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Social Media] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Social Media. Rather than using social media just to listen to your prospects and engage with them on their posts and tweets, take an offensive social media approach. Email is still an important marketing medium, but save email for all your best targeted leads, and use social media to qualify the rest.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. News and social links are as vital as are other points of visibility. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Or are there?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Social Media] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.  Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. It is a word that I used to hate because it sounded so grandiose. 
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Social Media] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, APRIL 15, 2013
    [Social Media] 3 Minutes to Increased Profitability: a Gossamar Process
    Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. 'Our video introduction explains our approach to increasing profits in your organization. Design [.] No related posts. Resources Videos
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 14, 2013
    [Social Media] Marketing Made Simple TV goes on hiatus
    We love to read your comments and appreciate those who share on social media too. 'Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Social Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 1, 2010
    [Social Media] How’s Your LinkedIn Profile?
    ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Time-Saving Tips for Social Media Marketing. Let’s say you are a lawyer.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Social Media] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media. 'Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [Social Media] B2B Marketing Predictions for 2010 - Reflections
    Are you adapting to new areas that need adapting, such as Social Media? I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Do your bonuses share quota?
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social Media] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy!
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] 10 Things That Can Destroy an Email Marketing Program
    Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. 2013: The Year of Social Merchandising.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] How to Define Your Style on Instagram
    Fortunately, Instagram makes it … Continue Reading How to Define Your Style on Instagram by Jenn Herman - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'As with anything in marketing and branding, we need to have a “style” that defines our brand.
  • SAZBEAN  |  FRIDAY, NOVEMBER 23, 2012
    [Social Media] How to identify and retain your most valuable customers
    customer database, web analytics, social media monitoring tools, etc) to find customer segments in the following areas… – How to identify and retain your most valuable customers by Chris Lake. Net-A-Porter is one firm that does a great job of looking after its key customers. Like VIPs, only with an E instead of a V.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Social Media] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    By contrast, in today’s social media focused “pull marketing” model, the idea is to broadcast powerful and consistent messages to the universe and give people good reasons to engage with you. The Middle Circle is the Moderate Influence Group and includes contact lists, blog readers, suspects, social media followers, group members (e.g.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Social Media] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ?
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on  social media strategy  he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Optimize Your Blog for Mobile Devices
    'Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] How To Build Referrals With Social Sales
    While this could be a topic for another article, you would also like to be … Continue Reading How To Build Referrals With Social Sales by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Who wants referrals? You do, that’s who. Comments LOL.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. technologies – social, video, mobile – will continue to make even complex B2B buying easier.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Social Media] A Marketer’s Guide to Optimizing Images for Google Search
    There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 17, 2011
    [Social Media] Why Blogging Makes Sense for Small B2B Companies
    Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this?
  • CONNECT THE DOCS  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] Steve Woods
    Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. Sarah Mitchell.
  • CONNECT THE DOCS  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] Jonathan
    Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. Sarah Mitchell.
  • CONNECT THE DOCS  |  SUNDAY, FEBRUARY 28, 2010
    [Social Media] Patsi
    Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. Sarah Mitchell.
  • B2BMARKETINGSMARTS  |  TUESDAY, AUGUST 14, 2012
    [Social Media] B2B marketing: How B2B marketers can maximize open rates.
    “I was attending a social media presentation in which the [.] My colleague, James Pennington of Anderson Direct Marketing, a full-service direct marketing agency, was recently helping a B2B marketing client build their marketing strategy for a new product. Yet it’s true. is a post from: B2BMarketingSmarts.
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). Pinterest for Business Growing in Popularity  (Social Harbor). How to Become “The Social Enterprise”  (The Strategy Web). Easy Ways to Grow Earned Media  (Mashable!).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 'by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social Media] Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity
    Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 Microsoft Dynamics sales productivity social intelligence
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social Media] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  WEDNESDAY, MAY 9, 2012
    [Social Media] What are Google Hangouts on Air? Future of Engagement
    This lets content producers use Google Plus as a broadcast medium so that they can reach more people than if they use it as a purely social medium. Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release: Social Networks
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Social Media] Deconstructing Twitter: Analytics for Reach and Impressions
    This is one conversation that helps gets social media initiatives approved… and funded. Ah the joys (and risks) of this new, social media space.  Reach and impressions presented in traditional media language. Some social network statistics as a bonus: reach, velocity and social capital. 
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 23, 2012
    [Social Media] Clipper: A Faster Way to Post Great Content
    'Social media is all about engaging your customers and fans. VerticalResponse Social to the rescue ! Simply drag the Clipper paperclip icon (also found under the social tab in your VerticalResponse account) onto your toolbar, and click “Clip It!” You think, “Hey, my followers might like this!” total win/win.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    25% Pay-per-click, and, 18% social media.  Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead?  Generate Leads: 46%. . Of course! .
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
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