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  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Social Media] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    Dave Kerpen  is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the  #1  LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 1, 2012
    [Social Media] The One Chart Every Marketer Needs To Understand
    Last year I announced that  change was coming to B2B Marketing  and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding  rise of the employee-brand. Marketers need to skill-up on digital (and social and mobile) and fast.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] Savvy Toolkit - Hubspot's Marketing Grader
    From Hubspot's announcement message the Marketing Grader aims to answer: * Is my marketing more or less effective than my competition's? * Are my marketing efforts generating enough leads and sales? * Is my web presence optimized for mobile devices? * How effectively is my business using social media?
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Social Media] 5 Free B2B Marketing Tools
    Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Social Mention. Social Mention is a free marketing tool that provides real-time alerts and analysis of online brand mentions.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social Media] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    It’s become something of a standard for television advertising for commercials to have a social tie-in and second-screen component; the discussions that inevitably unfold online around ads often can prove as climactic as the ads themselves. billion media impressions overall. Integrate Your Promotions Across Multiple Social Channels.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Social Media] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] The Future of Twitter
    And if these topics are not reason enough to tune in, you should listen to this episode just to hear Tom Webster state that he no longer has to suck on the teet of social media. Twitter is at a crossroads. Twitter is also in the middle of placing a bold bet on becoming the go-to “ second screen ” for television viewing.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Social Media] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    By strategically placing your content throughout the web — on popular content marketing blogs, YouTube, podcasts , social media, online magazines, etc. Originally published on Social Media B2B. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [Social Media] The Cost of Bad Content
    social media excluding blogs (74%). According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? looked for answers in 2 separate reports.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 17, 2011
    [Social Media] Japanese Celebrity Calls for an End to Tweeting after Demos Erupt
    Either way, because Twitter has become the place where the news breaks in Japan as much as it does globally now, the tweet started to gain attention on what could be considered Japan’s first and still very popular social media website: the 2 Channel message board forum. Why do you have to tell everyone? Japan Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Social Media] A speech you will never hear again
    because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” Facebook and the other social media glitz can make life seem like it is out of reach. But I did have a purpose in doing this. blog that saved my life.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 22, 2014
    [Social Media] Keynote Speaker with zero interest in your marketing conference
    We love comments (Not SPAM please) and those who share on social media too, especially Rebecca Eriksson , the beautiful girl in Sweden who supports me on Google Plus all the time. Here is a great YouTube testimonial for Bob. Check it out: Happy Holidays from your friends at Find New Customers! link]. What do you think?
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. technologies – social, video, mobile – will continue to make even complex B2B buying easier.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 31, 2013
    [Social Media] The Difference Between B2B and B2C Digital Marketing
    Placing excellent content where buyers already are, or likely to be, and amplifying that with paid media is good sense for targeted marketing. We must appreciate the difference between content requirements around a sales funnel on owned media platforms, whilst at the same time promoting content to an audience away from owned web properties.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. By Mila Aroujo, {grow} Community Member. Solve a problem.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Social Media] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. If you use an automated platform for social media updates, you can schedule a series of posts at one time. 2. With automation, you can set up emails and social media posts in advance. 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Social Media] 25 Non-Financial Benefits of Business Blogging
    Social Proof — Simply having a blog sends a message that your company “gets” social media. While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?”
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Social Media] 30-Day Blog Challenge Tip #12: Use Visuals
    Today''s blogging tip is brought to you by Alexandra Guzik, Public Relations & Social Media Specialist of Spindustry Digital : " Include graphics that entice people to read, and help them comprehend the content of your post. Participating companies should submit their blog URLs on this page to enter the challenge. Blogging
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Social Media] Humor Me! Lighten Up Your B2B Marketing and Get Results
    Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky.  We found this recent  Social Media Today article with some helpful ‘digestable’ ways to think about diving in. In today’s world of information overload how do you stand out in the crowd? Think witty, not comedy.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Why SEO Best Practices Are Like A Chocolate Milkshake
    Off-page SEO – build quality links and earn social media shares. How is great SEO and a chocolate milkshake alike?  According to this recent article we read, each contain 3 important ingredients. Great content – provide valuable information. How do your marketing solutions fair when it comes to these key ingredients?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 22, 2012
    [Social Media] Presidential Debate: What We Can Learn About Marketing
    They don't hire amateurs to do their work. 3) Social Media. The Obama campaign set new standards for social media marketing in 2008. The Obama campaign clearly had a built in social media engagement advantage coming into the race. Both campaigns understand how critical social media marketing is.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 18, 2011
    [Social Media] 3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.
    A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. Social CRM Social Selling B2B b2b sales crm 2.0 facebook Microsoft Dynamics netsuite oracle crm on demand salesforce.com social selling Web 2.0Most companies [.]. Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Social Media] Ultimate Marketing Automation Statistics and More Marketing Automation News
    Read the full story on Social Media Explorer. The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Social Media] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Social Media] The 15 Most Life-Changing Editorial Calendar Tools
    While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Google Docs. image credit: Shareaholic.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Social Media] Evolving From #SoLoMo to Customer Experience Marketing
    Moving forward, my blog posts will focus on the integration of social into the marketing mix. SoLoMo is an abbreviation for social, mobile and local marketing. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Social Media] Why Are Lottery Winners So Unhappy?
    We love to read comments and those who share on social media. Life Lessons From Sad Lotto Winners  - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 billion dollars was spent on the recent MegaMillions lottery. Jenn LImare unhappy? Notice the processes outlined here.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 28, 2013
    [Social Media] “I can’t think of any aspect of marketing that doesn’t benefit from deep buyer insights” – Adele Revella, Buyer Persona Institute
    We love to read comments here and appreciate those who share on social media. Buffer Adele’s right. Buyer personas are the foundation of great sales lead generation programs , plain and simple. ” In short, buyer personas dramatically improve the performance of every aspect of marketing in your company. Priority Initiatives.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Social Media] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Social Media] What’s in a domain? Establishing your social business brand
    They can offer a variety of business perspectives and advice on the question of building a social business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual, and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy.
  • LEADERSHIP  |  THURSDAY, DECEMBER 5, 2013
    [Social Media] 2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]
    Online methods, the traditional TV route and social media are effective for respectively 17%, 10% and 5% of companies. However, LinkedIn is the top social media platform for producing B2B leads. Infographics Lead Management Lead Scoring Sales Leads Social Media infographic sales lead Internal sales. 2.
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Social Media] Is Touchpoint Marketing the Only Marketing Left?
    In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content is obviously crucial in marketing. It has always been.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social Media] Twitter through a fresh set of eyes
    “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. “The part I enjoyed most was how Mark shows how his connections formed through social media and then how those connections built more connections that led to a job in Paris.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Social Media] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re still working out how to protect privacy with “old” media like email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Social Media] Six hot trends in social influence marketing
    Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Where is the social scoring trend heading? Social scoring is rapidly moving beyond the Twitter-centric days of just a year ago. Tweet.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Social Media] Ifbyphone Offers Special Promotion in Honor of Twitter IPO
    Placing call tracking numbers on the assets we promote in our tweets has made it easier than ever to connect with prospects who come across our messaging on social media: after all, once you get a lead on the phone, you’re not limited to 140 characters. We’ve blogged about Twitter before.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social Media] How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)
    This is the hard-to-measure but undeniable connection between brand building and lead generation, between buzz and demand, between social media and inbound leads. Stay tuned for my next post, where I'll describe the four key connections between social media and brand. The B2B buying process is far from rational or simple.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Social Media] LinkedIn Recommendations: Why Less is More
    Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! I do believe that when it comes to LinkedIn recommendations, less is more. What is the right number of LinkedIn recommendations on your profile? Should you have 5? also believe that reciprocal recommendations are a detriment.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Ten Use Cases for Content Curation in Marketing
    Assess web and media mentions of and actions by competitors. Assess web and media mentions of their own company and brand. Manage social media participation.  Enable the right person to respond appropriately or lead discussions in social channels. Capture and repurpose social media mentions. 
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Social Media] How to Use Infographics to Get Leads From Your Website
    They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. People on social media will want to click on your link and share it with their friends. 4) Add a call-to-action to your blog post leading to your offer. Are you giving away ebooks?
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] 7 Habits of Remarkably Charismatic Marketers
    So, how do you get people to take action with your content, sharing it socially and becoming truly engaged with it? If the content is something they're interested in, people are more likely to click through or share it on social media. Make an effort to respond to comments, both positive and negative, on social media.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Social Media] Business Must Have: Social CRM apps
    image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely. Thus, social CRM apps were born. Social CRM apps are now common among sales people.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 9, 2015
    [Social Media] Every single day is a gift for me
    Social Media Marketing software to make YOU more successful.” We love people who share on social media, which we make as easy as we can for you. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. Cracked spine, broken ribs, tubes, etc.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 3, 2012
    [Social Media] Benjamin Franklin-Wise and Witty Business Communicator.Blogger?
    From my own involvement in business-to-business social media, I suspect Ben would have. On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • B2B LEAD BLOG  |  MONDAY, JUNE 11, 2012
    [Social Media] Pinterest, Bob Marley, and HubSpot doing it right
    Pinterest isn’t just one of the fastest-growing social media platforms around. It’s also, at least for many B2B marketers, one of the most vexing. Adoption rate is huge. Traffic is out of this world. But business-to-business application? There’s the rub. Tips and tricks appear from time to time (you can
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The Top 5 Reasons Your Great Content Fails
    Socially enable” your content. Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Read on for his insights into typical content pitfalls and ways you can avoid them. It's a nasty shock.
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Social Media] What can your B2B data do for you?
    Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. New product simulation and testing.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Social Media] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Do more with social media. Social media has been widely used for years, but it has just recently taken off in a whole new way. Marketing automation is software designed to automate repetitive tasks and more effectively market on multiple channels, such as web, email, mobile, and social media.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] 5 Tips For Inside Sales Reps To Boost Your Number Of Leads
    Social MediaSocial Media and Social Networking continue to grow at an alarming rate and has become a valuable tool for an inside sales reps arsenal. Social selling, or Sales 2.0, is becoming the next trend in sales, replacing transactional selling as the concept of the times.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Social Media] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. That way if I don’t catch something notable on social media, I’m likely to catch it on email. That''s when Genuwine''s "Pony" happens. love Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Social Media] Start-up Client Success Story
    Their strategy is to combine offline grassroots marketing with a strong online social media presence. Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. They came to us with their idea and asked us how to get the company off the ground.
  • I-SCOOP  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Using content marketing for community purposes
    There is a strong connection between content marketing, social media marketing and online communities, especially the last few years. Blogging & blog marketing Content and social community marketing PJA Social Wave The Social Mind Toolbox.com An overview and some lessons.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Social Media] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. It features research on social and inbound in The Netherlands. Why do people share content?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Social Media] 10 Myths About Lead Quality: Busted
    Myth 7: Social Media Does Not Produce Quality Leads. Fact : Since 2012, social media had a 100% higher lead-to-close rate than outbound marketing. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social Media] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Social Media] What Is Earned Media? [FAQs]
    These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. What Is Earned Media?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    What makes the biggest impact on your lead generation goals?   57% say SEO.  25% Pay-per-click, and, 18% social media.  Advertising Media Planning Pay-Per-Click Search Marketing Tactical ServicesThe number one priority of B2B marketers? Generate Leads: 46%. . This again is where numbers can be made to jade the picture. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 1, 2012
    [Social Media] Is there a formula for viral content?
    Infuse that into every blog post you write.  As Mark once said, social media amplifies your competitive advantage , so make sure you leverage it. By  Srinivas  Rao, Contributing {grow} Columnist. It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social Media] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Social Media] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] 4 Editorial Tools to Manage Your Blog
    Of course, there are lots of … Continue Reading 4 Editorial Tools to Manage Your Blog by Kristi Hines - Maximize Social Business. Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 28, 2011
    [Social Media] 2 blogs – heading in opposite directions
    He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. The B2B Sales Lounge. used to be authored by Find New Customers, but was brought in-house by the company behind it. It’s not been updated in over a month – and posts are weeks apart!
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Social Media] Branding is Not Demand Generation. Stop Pretending That It Is.
    Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Hey, I get it.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Social Media] Won marketing awards and guest post but I’m a Notre Dame grad
    Love comments and those who share on social media. Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Thanks  @alansee and @fionavesey  for that great honor, which I really appreciate. by the way.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Social Media] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. Finally, look ahead.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Social Media] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    We divided the list into two sections: Most viewed and most shared on social media. 12 Tips to Running a Winning Social Media Contest. How to Handle a Crisis on Social Media. 25 top blog posts by social media shares. How to Handle a Crisis on Social Media. Hard work also pays off.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Social Media] Five ideas to discover your marketing niche
    A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Social Media] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    To quell my panic, I took a little closer look at the data -- it seemed to be mostly from media companies. There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. Data Point #2: Social Media Has Little Effect on Reading Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Social Media] Shut up and blog: How to create endless ideas for content!
    Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). have a backlog of nearly 200 possible blog post ideas. How do I keep the ideas coming? People. Images.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Social Media] Best blog posts of 2014
    Here are the leading posts on {grow} that made up the rest of the Top 10 blog posts for 2014, in terms of page views: 70 Rising Social Media Stars   – I took a risk with this one as I asked marketing leaders recommend who the future stars in our field will be. Here are my best blog posts of 2014. The rest of the Top 10.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Social Media] 17 Compelling and Highly Usable B2B Marketing Statistics
    Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Social Media] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. Here goes. What Does It Mean?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social Media] “Best Story Wins” – Tom Peters
    We love to read your comments and appreciate those who share on social media. Tom Peters, author of In Search of Excellence, shares some great insights on the power of story. He’s right when he says that humans are programmed to respond to story and it’s more important than brand. B2B marketing is all about story-telling.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Social Media] Experimentation Is The New Best Practice
    The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media? Source: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Social Media] 3 Reasons Marketing Made Simple TV is the best online marketing show
    We love comments and those who share on social media. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. It’s broadly syndicated. More sites = more eyeballs. It’s fun and engaging.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] 5 Ways B2B Companies Can Generate Leads on Twitter
    If you or your employees are going to spend time using social media networks, there have to be objectives and it has to work for your business. You can also find out their tactics and make sure social media is integrated and woven in to really work together. Lead Generation Social Networks Twitter
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 28, 2013
    [Social Media] Marketing Made Simple TV goal – taking over the world
    We love comments and those who share on social media. Buffer Marketing Made Simple TV has a simple goal – global world domination! We’re already getting awesome guests like New York Times best-selling author Daniel Pink. You can watch his great show here. Our show is already the world’s most TV-like internet show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] Is it time to bury your website?
    Pete upended much of the social hype and defended websites, as long as they continue to evolve to be more timely, adaptive, and content-oriented: A smart website feeds and refreshes the brand stands. great website also smartly syndicates, re-circulates and curates social content from the brand stands. Tweet This! Post on Google Buzz.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Social Media] 10 Fantastic Marketing Presentations To Watch Today
    Social 101 Facebook by Marcus Nelson. Social 101 Facebook. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. FAIL: Social Media Disasters & What We Can Learn From Them by Dave Peck.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] 5 Of The Fastest Ways To Improve Your B2B Marketing
    And from their behavior observed at conferences, social media, etc. Social media gets a lot of attention these days, but email marketing is still the tactic with greater firepower. Don''t be. Focus on these 5 areas and you''ll be a winner in no time. Other studies estimate that percentage even higher. Even yours.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. It’s official: We’re finally in the midst of the holiday season. Oh yeah -- and happy holidays! inbound marketing
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2015
    [Social Media] Optimizing Facebook Images for Branding
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Optimizing Facebook Images for Branding by Mike Gingerich - Maximize Social Business. Facebook posts with beautiful, quality images get more engagement. Author information.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Your competition puts a lot of its own data out in the public domain through social media. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Social Media] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    There are plenty of ways to quantify your success metrics, from generic goals (increasing overall revenue) to specific ones (increasing referral traffic from social channels). Social Media. Having grown beyond the notion of likes, follows, and shares, social media presents a huge opportunity for marketers. Email.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Social Media] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Audience’s Interests, Needs, and Wants?" Wikipedia.
  • SYNECORE  |  SUNDAY, MARCH 2, 2014
    [Social Media] The Marketing Oscars: Who Deserved the Win?
    million tweets surrounding the evening of glamour, the selfie trend proved its staggering reign as a social powerhouse: If Oscar could take a selfie. The final golden statue has been awarded, pizza slices eaten, and champagne popped.but at the end of the night who walked away as the real Oscar marketing winner? Twitter. Best photo ever.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Social Media] ‘Snackable’ Formats Driving Content Marketing
    The series format is helpful for demand generation programs, social media engagement, and blog content, among other vehicles of interaction. 2. by Eloqua | Tweet this What makes being a Modern Marketer so special? Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins!
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Social Media] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4.
  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Improve your blog. Stop writing for an audience!
    think the notion of “writing for the audience&# sounds politically correct, charitable, and very social media-esque but practically speaking, if you don’t ultimately write about what YOU’RE passionate about in a way that meets YOUR goals, you’re going to bore everybody and fail. Or money. Funny thing happened. 
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Social Media] The Fallacy of the Lazy Millennial
    They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. This post originally appeared on the Sales blog. They also might drink craft beer.
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