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  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Social Media] Customer-Centric Marketing: Optimize and Integrate
    Social media pundits tackle topics such as conversion and cross-channel strategies. Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Email pros are defending how [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social Media] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Social Media] Twitter IS Social « Digital B2B Marketing
    In fact, they question if Twitter is more of a broadcast medium than a social medium. believe the real number of media properties that represent more than 50% of all US pages views is still less than 100.] Twitter may not be a social network if Facebook or LinkedIn define social networking. Sound impressive?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Social Media] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social Media] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media? Yes or No? Lots more.
  • HUBSPOT  |  FRIDAY, OCTOBER 5, 2012
    [Social Media] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    More specifically, riding the giant tidal waves that ensued on social media when Mitt Romney said that, while he loves Big Bird, he still wants to cut government funding for PBS. They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Until now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [Social Media] Research shows fastest-growing businesses pile on to the social web
    brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). .
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Social Media] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media. Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? B2B B2C Design Marketing Strateg
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 6, 2011
    [Social Media] SDL Buys Marketing Automation Vendor Alterian for $107 Million
    On the other hand, Alterian did have some SaaS components to its business, notably SM2 social media monitoring (formerly Techrigy). SDL’s chairman is quoted as saying that “The marketing analytics, campaign management and social media were the big attractions” of Alterian, so presumably the company will keep those businesses.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Social Media] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. In general, social media is hard to measure. How can we help you Make Good Media? How do you best communicate metrics internally?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy
    Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 12, 2010
    [Social Media] Lighten up Mr/Ms BtoB Seller
    recently attended the B2B Social Media Breakfast in New York City.  The main speaker was Paul Gillin , B2B social media expert and author of The New Influencers and Secrets of Social Media Marketing. Paul Gillin. commented to Paul “ I think companies need to stop taking themselves so seriously.
  • SAZBEAN  |  TUESDAY, MARCH 6, 2012
    [Social Media] Enterprises Opening Up to Social Networking
    The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Social Media] Sales and Marketing: The technology behind CRM
    With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Social Media] The Story Behind Red-Hot Storify
    If you’re immersed in the social web it would be hard to miss   Storify. So together we worked on this vision, this idea and came up with Storify which is basically kind of a new typewriter for this social media age. Companies also use it as a way to engage with their audience on social media.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    However, marketers who do not respect my rights and expectations for professional networking do me a great disservice, and reduce my incentive to use social media to connect with them. Our research data strongly suggest that professionals use social media tools with the express desire of connecting and collaborating with others.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Competitive Strategy - a INTUNE Cartoon
    Join us each Friday for a humorous take on sales, marketing, social media, and current business events
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Social Media] 10 Top Insights On B2B Marketing From 2013
    hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I Bonus: A Day In The Life Of A Social Sales Person. Plus one bonus post.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2011
    [Social Media] The NOW Revolution: Helps Make Your Business Smarter
    These changes aren’t about technology of social media, but about how businesses adapt to their audiences. If you’re serious about social media and how it’s impacting your business now and in the future, you need to read this book. Business has changed. Strip away silos and overgrown business processes.
  • I-SCOOP  |  TUESDAY, JUNE 17, 2014
    [Social Media] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Brian Solis content marketing strategy Jay Baer Ram Charan
  • MARKETING EDGE  |  WEDNESDAY, APRIL 28, 2010
    [Social Media] One of the Best Things a Marketer Can Do, Befriend A Developer
    Hitting on a single topic in marketing, social media and business communications. Time 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the. Quick and to the point.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Social Media] Is Email the Workhorse of Demand Gen?
    Today’s main alternatives are email and social media. Social media is big, but primarily used to connect with friends. That is a good moment to switch channels and pick up the phone, or even social media. Fifteen years ago the telephone was the workhorse of B2B demand generation. Email Pros. Digg this!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Social Media] Drive Leads, Qualify, Nurture with Personality Tests
    by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Case Studies:  73% form completion, 20% social sharing, 3000 Facebook likes.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 20, 2010
    [Social Media] 2010 Content Marketing Trends and Predictions
    To answer these pressing questions, we dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers , e-mail marketers and social media gurus, and asked them one straightforward question, “What are key marketing trends and predictions for 2010?” So what are these new rules ?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Social Media] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
    Scott Monty, Worldwide Social Media Leader, the Ford Motor Company. Melonie Dodaro, Top Dog Social Media. Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger  tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Social strategist Nick Westergaard of Brand Driven Digital wrote a post making the case for not removing blog comments. As an alternative to on-site comments, you could encourage people to comment on your posts via social media. By Kerry Gorgone, {grow} Contributing Columnist. Comment spam is bewildering to me.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Social Media] Email marketing: Overcoming message overload
    And as a bonus, not only will good content optimise email success, but it can feed other activity such as social media, events and PR. I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . Click for enlarged infographic. Think others would be interested? 
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Social Media] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web. So much bloggy goodness! This week is no exception.
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Social Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! Shortly thereafter he introduced me to another opportunity which also resulted in new business.
  • CONNECT THE DOCS  |  MONDAY, MAY 10, 2010
    [Social Media] Lead Generation to Demand Generation
    " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Marketers should use inbound marketing including SEO, social media, and blogging to generate leads and to help nurture them until purchase.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Social Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Social Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? It is a TV show on the web.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Social Media] 11 Mind-Blowing Mobile Marketing Infographics
    Mobile Is Changing Social Media. 3. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Social Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. Solve tech problems? Networking on steroids?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Social Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Social Media] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling. Stay Tuned.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Is Internal Marketing in Your B2B Go-to-Market Strategy?
    This is even more true with the rise of social media. Just because the marketing team isn't using social media, doesn't mean your company isn't being "seen" as a participant. If you think your employees aren't on social media, think again. Connecting the story. Appreciation counts.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 5 Data-Backed Twitter Tips You Should Know
    Data-Backed Twitter Tips to Try. 1) Tweet about social media -- specifically Twitter. If it makes sense for your account to tweet about social media -- do it. People who will be reading these tweets are already interested in social media because they''re using social media to find this information.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. million words.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Social Media] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Make content shareable and social - According to social media marketing expert Jay Baer , "content is fire. Social media is gasoline." converts prospects into leads.
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] Stand Out with a Custom Facebook Page
    All sorts of integrations can be done with other content and social networks in order to increase engagement. Tags: Marketing News & Notes Social Media Social Networks coca cola custom pages custom tabs customers dairy queen engage engagement facebook online social networking web 2.0 Facebook! Facebook!
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Social Media] 5 Mistakes B2B Marketers Need to Avoid in 2010
    Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. You may see a theme here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Social Media] Eight Scintillating Lessons from SXSW
    That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. Probably one-third of the discussions I attended had some reference to social media and the developments in the Middle East. The Frenchman said, “Sit on the curb and cry.&#.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 25, 2013
    [Social Media] Email Marketing: How to maintain low opt-out rates
    Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Social Media] How B2B Marketers Can Use Social Proof To Bag More Leads
    B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here''s how your social proof can take flight. On the subject of how duck decoys work, one of the experienced hunters explained that ducks are social animals. The same principal applies to social proof.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Social Media] Mi6 Quick Tip #7
    How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 3, 2010
    [Social Media] Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology
    have what I like to call my Content Factory because blogs and other forms of social media all take tons of content. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. Many more thought leaders are coming soon, so stay tuned. The answer – 3 to 5 times.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Social Media] 4 Winning Tactics to Put in Your Marketing Plan
    Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year! Marketing continues to change at lightening speed. Substance is king.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Social Media] Being Busy is Not Being Productive
    Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? Social media is the future. You’ve done it before.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 12, 2010
    [Social Media] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • CONVERSIONATION  |  SATURDAY, JULY 24, 2010
    [Social Media] Word-of-mouth: turn your business and employees into influencers
    //. //. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you. Click title to read more
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Social Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. trademark of the Buyer Persona Institute.).
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social Media] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? They represent your brand anyways.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. I see a lot of SaaS blogs that only feature their product.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 30, 2010
    [Social Media] Savvy Week in Review - July 30
    Starbucks Digital Social Strategy (video) - by Willis Wee via @PennOlson Starbucks may not be a B2B brand, but there are still some philosophical and tactical takeaways from this presentation by Brooke Wheeler, director of Starbuck's social strategy. Zoooommm! That's the sound of July speeding by. Happy Friday! and what shouldn't.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Social Media] 5 Skills Your Marketing Consultant Must Have
    And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession!
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Social Media] 50 Ways to Market Your Website to Generate Links
    Social media profiles. 4. Print ads (See: Infor Ad Catches My Eye, Integrated with Social Media, Too ). 7. Post it on social media. Use a good social commenting tool, such as Disqus. Ask people to share your content on social media and thank them when they do. See, nothing complicated.)
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 7 Ways to Optimize Content for Social Sharing
    Social media can be a very valuable tool for promoting content. How to Make Your Content More Social Media Share-Friendly. 1. By "magnetize," we mean it's important to make the article titles and headlines of the content you share in social media really stand out and pull people into your content.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Social Media] Social Business Strategy Blog Must Reads
    There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social Media] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. Free Burger Alert. Be sure to follow us on Twitter via #OlympicsBBQ.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. We love comments and those who share on social media? Social Media is gasoline.” For the role of Chief Sales and Marketing Officer. “Why depend on others? What do you think?
  • SAZBEAN  |  WEDNESDAY, MAY 9, 2012
    [Social Media] What are Google Hangouts on Air? Future of Engagement
    This lets content producers use Google Plus as a broadcast medium so that they can reach more people than if they use it as a purely social medium. Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release: Social Networks
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 6, 2012
    [Social Media] Vote for Your Favorite Marketing Blogs on MarketingSherpa
    Best Social Media Marketing Blog nominees. liked the VerticalResponse blog in the email marketing category above, but for social media? Cheryl Burgess and Mark Burgess are a must-read for social media marketing and branding strategy. Time to stuff the ballot box again! Let you voice be heard! Yotpo blog.
  • BIZNOLOGY  |  MONDAY, APRIL 13, 2015
    [Social Media] Employee engagement impacts brand experience
    In a world where a single negative experience can be shared by customers at the speed of social, brands must go beyond collecting feedback internally and externally from customers. How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? References.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Social Media] White Paper: Overview of the HVAC Market
    Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. How Do You Measure Social Media Success? We recently completed an page overview of the HVAC market. The Highlights include interviews with editors of the top two trade publications. Click here to sign up.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Social Media] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Some of the more specific statistics are quite interesting as well: The top 5 most popular tactics are article-posting (79% of respondents), social media (74%), blogs (65%), e-newsletters (63%) and case studies (58%). Awesome Content is Key to B2B Social Media (socialmediab2b.com). Content type is varied.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 4, 2011
    [Social Media] The Hottest B2B Marketing Insider Topics Of 2010
    To look back now in review: my main objectives were basic personal branding , to create a small community of like-minded folks, to share best practices (and therapeutically vent a bit), and to  practice what I preach in regards to blogging, content creation and social media. Top 5 Social Media Trends For The B2B Marketer , July 12. 2. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Social Media] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    The web and social media have forever changed the tactics of marketing. Social Media. Gather audience insights from social channels. Include inbound numbers on all of your communications across all channels and media. Drive content that media sites will rank high on search results. Your Web Site.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Social Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Social Media] SEO Q&A With Dan Posner of Leadgenix
    Another big change that has accompanied algorithm updates and search engines getting “smarter” is a greater emphasis on social media. SEO is more social now than it’s ever been. What are the biggest social media mistakes marketers make? Think about social media like building friendships.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Social Media] Using RebelMouse to enhance your live events
    As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Snacking Feeds Online Community
    Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. Serious" community builders may dismiss the social snack as so much "junk content" -- too lightweight to have any value. Charity Water is a prime example of how social snacking works.
  • SAZBEAN  |  WEDNESDAY, APRIL 10, 2013
    [Social Media] Understanding and Celebrating the Little SEO Wins
    Drilling down into the Coca-Cola family and identifying the engagement and sales impact of those brands is going to be a far better judge of social media’s impact on the brand. At a certain point, a brand can get so large that any social win, no matter how big it would be to another company, is like pennies in a bucket.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Lee Rainie
    How is the Internet and social media affecting our lives, our families, our careers? Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social Media] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Social Media] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 23, 2013
    [Social Media] INFOGRAPHIC: Social Networking Statistics for 2012
    From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 28, 2012
    [Social Media] VIDEO: Joining the Conversation on Twitter
    From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Social Media] In an information-dense world, headlines prevail
    My position now is a lot more like that of the average social media user. click less on links posted on social networks now, because I’m spending less time scanning my Twitter feed or G+. I’m more inclined to look at posts from my short-list of trusted bloggers. And it made me ask myself how I’m deciding what to read.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 10, 2011
    [Social Media] 62% of B2B Marketers’ Biggest Challenge: Lack of Resources
    Related posts: B2B’s Biggest Social Media Screw-up Is Lack Of Action. Study: 93% of B2B Marketers Use Social Media Marketing. In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. 100+ SEO Resources for B2B Marketers.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Use social media – “ Content is fire. Social media is gasoline.” ~Jay Baer. Extend the reach of your blog with social media sharing.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Buffer Prevents Social Sharing Overload (Small Biz Trends). Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks (Brian Solis). Social Media Tips for Global Brands (Social Times).
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    Unless you’re living under a rock (or in an apartment without an internet connection, which sounds a lot worse) you’ve undoubtedly noticed the increasingly loud chorus of brand marketers, bloggers, and media pundits singing the praises of content marketing. Don’t hold your breath waiting for a social media parade in your honor.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Social Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Social Media] Why Writing Guest Posts Should Be Very Important to You
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
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