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  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Social Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. Social Selling B2B b2b sales customer 2.0
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Beyond minimalism in the on-the-go music information experience
    Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Social Media] Harnessing the actionable web chatter
    The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Attributes of a Thought Leader
    As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. Able to make others receptive.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Social Media] Blogs - The Centerpiece of Content Marketing
    Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs are part of a company's owned media. Extend your brand without paying for third party media. Blogs support an array of media formats. Justifying Blogs: Blogs are easy to use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social Media] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. This entry was posted on Wednesday, October 20th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 14, 2012
    [Social Media] Speaking Directly About B2B Direct Marketing With BtoB Magazine
    As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • B2B VOICES  |  MONDAY, JANUARY 31, 2011
    [Social Media] Getting Your Degree in “Business Acumen”
    He’s posting lots of great information about business, social media, politics and economics. He’s always looking at social technologies and the impact they have on business — and usually with a side dose of humor. I’m all for earning an advanced degree, and you will earn it if you decide to get one.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Don’t fight this.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media.
  • B2B VOICES  |  THURSDAY, MAY 12, 2011
    [Social Media] Five Questions on the Profession of Public Relations
    By far the greatest change has been technology — from email to websites to social media. Everyone is focused on social media but it’s not so much the technology — that’s a big part of it — but the way this technology is used by media, competitors, legislators, etc. That is changing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Social Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Social Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Social Media] 10 Ways Small Business Marketers Can Crush Big Competitors
    Have a social media personality. This results in social media policies that can sometimes make the endeavor less than, well, social. You can sidestep that hurdle and use social media the way it's intended to be used -- like a human being. Get really social. But why not dream big?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
    One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” million monthly unique visitors.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Are you Using Blogs to Reach the Professional Tradesmen?
    While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build  thought leadership and branding is better served by blogs. Blogging has become an accepted part of the online media landscape and blogging is easy to do. How Do You Measure Social Media Success?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Happily, there’s more here than new labels. across channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Social Media] People are a lot more fun than traffic
    But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? And I believe that especially on the level of social platforms, more of a “people and conversation&# focus can make or break a campaign and a whole social media presence. Massive traffic.  What is traffic?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? We have a lot ofavorite picks for you this week. The Savvy Sisters.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Social Media] The Book: Digital Body Language
    Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Social Media] Marketing Mad Libs: Expert Edition [SlideShare]
    Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. Nobody cares.”
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. you know. Best part?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. Podcasts. Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. 'Last week I headed south to New York City to speak on a panel at SMX East.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! FUN ALERT!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Social Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. For example: Video can engage your audience better than other media. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. They express many concerns: What’s the ROI? Your videos get shared more.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. Let’s Get Started!
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Social Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] 4 Social Ways to Make B2B Direct Mail More Effective
    With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 12, 2013
    [Social Media] Best eMagine Posts on Lead Generation
    Pointers for using social media for lead generation. Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). Sounds familiar again?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Social Media] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? Not necessarily. How "boring," right? 1) Healthcare.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Social Media] Must-Have Characteristics of Successful Marketers
    and various social media tools. Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales. Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. It is now science.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Social Media] 5 Ways to Create a Culture of Content Marketing at Your Company
    2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Enjoy and have a wonderful weekend!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Social Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. 100 Social Media & Content Marketing Predictions for 2010 - by @juntajoe Joe Pulizzi asked, "What is your prediction for how brand marketers will create and distribute their own content in 2010?" Cheers!
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough.
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Sell Big to Small Business
    Watch out because small businesses are only average consumers of traditional media, trying to reach them this way might be a waste of money. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Want to know more?
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Social Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
    Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this?
  • SALES CHALLENGER  |  WEDNESDAY, MAY 30, 2012
    [Social Media] The Death of Solution Selling
    Once a customer has understood their needs, they are able to quickly assess options and suppliers by tapping into social media, the internet, a network of purchasing consultants, subject matter experts, and industry influencers and quickly zero in on a solution. We believe we are fast watching the death of solution selling.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Social Media] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Become a Top Influencer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Social Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Clarity Trumps All In Content Marketing
    Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Social Media] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Social Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Social Media] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    70 Rising Social Media Stars. Related Stories Lifehacks for the Modern Marketer Where does social media fit in the marketing mix? 70 Rising Social Media Stars. 'My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.”
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# met the best people in the business. But I know I missed a few.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Social Media] Local Marketing Q&A with Expert Blake Denman
    From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. So they''ll create social profiles, and frankly, don''t do much after that. 'Blake Denman founded RicketyRoo in FebROOary of 2009. Can I click to call?
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Social Media] The Remarkable Marketing Made Simple TV show
    Yaris of Social Ribbit , is working on new show formats. We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social Media] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. Social Media and Blogging.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. You can find her on Google + ! our rep asked. Lead Generation.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Social Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Social Media] Can Your Personal Brand Be Too Popular?
    Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, The Social Media Dilemma. Social media claims to be able to put a human face on an entity, a business. Ford realized the value of social media and the rest is the present.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Social Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social Media] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. With a little art and science we can make marketing human, approachable, and definitely more social
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Social Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. 10 Essential Social Media Tools for B2B Marketers.
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