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  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Your Content Is Not As Good As You Think
    really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Social Media] 10 Genius Ideas That Changed Marketing Forever
    And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. The new media landscape has reshaped the ways in which audiences access information. 7) Social Networks.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Social Media] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Everyone always says pets are smarter than people. Don’t they?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] 4 Social Ways to Make B2B Direct Mail More Effective
    With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 12, 2013
    [Social Media] Best eMagine Posts on Lead Generation
    Pointers for using social media for lead generation. Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). Sounds familiar again?
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Social Media] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Presentations offer a powerful marketing channel that can trigger social media sharing and build your reputation as a thought leader. If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Enjoy and have a wonderful weekend!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Ian Cleary and the Art of Guerilla Networking Success
    Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. 'Ian Cleary stalked me and it changed my life. by Mark W.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 23, The Social Consumer: Case Studies and Roundtables.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Social Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. 100 Social Media & Content Marketing Predictions for 2010 - by @juntajoe Joe Pulizzi asked, "What is your prediction for how brand marketers will create and distribute their own content in 2010?" Cheers!
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Social Media] Why salespeople should sell ideas: an FAQ
    No doubt that number has continued to go up—especially with the rise of mobile and social media. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople.
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social Media] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Sell Big to Small Business
    Watch out because small businesses are only average consumers of traditional media, trying to reach them this way might be a waste of money. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Want to know more?
  • SALES CHALLENGER  |  WEDNESDAY, MAY 30, 2012
    [Social Media] The Death of Solution Selling
    Once a customer has understood their needs, they are able to quickly assess options and suppliers by tapping into social media, the internet, a network of purchasing consultants, subject matter experts, and industry influencers and quickly zero in on a solution. We believe we are fast watching the death of solution selling.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Social Media] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: New England Oil Company. Neostem.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Become a Top Influencer.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Clarity Trumps All In Content Marketing
    Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Social Media] At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles
    Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Big changes are afoot at Facebook. Hooray! Creating Facebook Page Admins. Why might you do this?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Social Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social Media] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Social Media] The Remarkable Marketing Made Simple TV show
    Yaris of Social Ribbit , is working on new show formats. We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. Value proposition - why should I believe in you?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. 'Last week I headed south to New York City to speak on a panel at SMX East.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. O60n8r - This is awesome.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. You can find her on Google + ! our rep asked. Lead Generation.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Social Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Social Media] SEO Q&A With Dan Posner of Leadgenix
    Another big change that has accompanied algorithm updates and search engines getting “smarter” is a greater emphasis on social media. SEO is more social now than it’s ever been. What are the biggest social media mistakes marketers make? Think about social media like building friendships.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Social Media] Can Your Personal Brand Be Too Popular?
    Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, The Social Media Dilemma. Social media claims to be able to put a human face on an entity, a business. Ford realized the value of social media and the rest is the present.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Social Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social Media] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Social Media] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. With a little art and science we can make marketing human, approachable, and definitely more social
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social Media] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). small businesses use social media to promote their businesses. Social Media and Blogging.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Social Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. 10 Essential Social Media Tools for B2B Marketers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Social Media] Marketing Strategy: 3 Steps to find the best tactics and results
    This mix of media drove 35% of those non-responsive prospects to pick up their phones and call Sales; 20% of them ended up buying services. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Cindy Humphrey advises going back to marketing basics. Focus on the goal. Shifting Sales’ POV.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [Social Media] Q&A with Mark Fidelman, Author of Socialized!
    'Everyone is still talking about social media. But Mark Fidelman, CEO of the social business consultancy Evolve! thinks many companies are losing sight of how to create a business strategy capable of adapting to the social world because they’re constantly fixated with the latest social tool. If so, how?
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Social Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Social Media] The Cost of Misaligned B2B Marketing
    Social media marketing. For example, if your social media team is posting wins but your white paper downloads have fallen off, something is out of whack. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. And I've been in the business environment for quite a while.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. 'Many business owners balk at the idea of making a video for their websites. billion online videos today. You could also add video of creative uses for your product.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Not only does the energy drink producer have a content strategy, it created its own media house to power it. Walking the "Be Human" Line in Social Media by @lisabarone.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    In fact, we’ve even seen this transferred to some social media channels with DM spam. The rise of the Web and social media has made it easier for customers to control the situation. Social media has just made it easier for the customer to have the megaphone, or direct red line phone to the business.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Then Guy Winch  gave us the formula for “Turning Unhappy Customers Into Fans.&#    Sandy Carter  compelled us all to become &# Social Businesses.&# met the best people in the business. But I know I missed a few.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Social Media] Is Social Selling in Need of Sales Enablement?
    Today, I’d like to write about some opportunities that surfaced during our analysis of the data that point to the need for sales enablement that can help your company’s social selling initiatives, as many salespeople appear to be struggling to find the value. And, many of them participate on social media. The fact that only 4.9%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Social Media] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    70 Rising Social Media Stars. Related Stories Lifehacks for the Modern Marketer Where does social media fit in the marketing mix? 70 Rising Social Media Stars. 'My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Social Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages To say I’m looking forward to this opportunity is an understatement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Concrete actions toward creating more a more civil social web
    'Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”. 2011 was about … owning our accountability.”.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • B2B MARKETING BLOG  |  TUESDAY, MAY 31, 2011
    [Social Media] There’s nothing B2B can’t do, including Flash Mobs.
    They took B2B marketing to the next step — beyond the traditional to the most social of social media. I’d like to congratulate EMD Millipore on their bold choice to say “No&# to the same old same old promo at Interphex 2011. The Flash Mob. In the past five years, I’ve been there to see digital
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” News & Notes
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Social Media] Prime Your B2B Marketing Mind
    This first course is designed to get you thinking about branding and how it's changed in the corporate world due to social media and Web 2.0. It covers branding, how to stay nimble to be disruptive, how personal and corporate brands overlap and social networking etiquette. Well, I am. Know why?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there. It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 11, 2013
    [Social Media] How B2B Organizations Can Create More Effective “About” Pages
    Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Media assets such as executive interviews and product demonstrations. Links to company social media assets. And that should change. Showcase Coverage. RavenTools.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Social Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. Where do you start?
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. Writing is a skill.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Social Media] Tweet “Type” as a Means for Threading the Approval Needle
    Other Twitter Topics:       The Graying of Facebook       Multiple Account Layering Strategy        Social Media: Not Just for Kids        Email The Scoopdog Team. Read time = 3-4 minutes)   In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. 
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Social Media] Report: Blogs Are An Important Part Of The Marketing Mix
    And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Social Media] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Social Media] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Is this the end for website design? Of these, 58% believe that they don’t need one (Source: Serif).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Social Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Social Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. Sure you do. My answer?
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] 12 Amazing SEO Infographics
    The Social Media Effect. Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations.
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Social Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. For some of us, that continues to be email.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Social Media] Using RebelMouse to enhance your live events
    'As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Social Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. Is Social a Source for B2B Leads?
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data).
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Social Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Social Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? This is equally true with your B2B marketing efforts. Lack of knowledge.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We ignore 99.9% We are all connected.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Facebook Advertising for Dummies (Wiley)
    But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.”  1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 29, 2011
    [Social Media] B2B Marketing Events Around The World - May 2011
    Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Social Media] Savvy Week in Review - November 20
    Is Social Media a Marketing Thing - by @ConversationAge Will social media be the biggest bubble since the dot-bomb, or will it pave the way for a paradigm shift in how we do business? Valeria Maltoni of Conversation Agent thinks B2B companies are sitting on a goldmine of an opportunity in the social arena.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. It was a yummy day.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 20, 2011
    [Social Media] How Are You Handling Customer Complaints?
    Especially since most of the complaints make their way to social sites. According to a recent survey done by eMarketer.com , only 34% used social media to respond. As Jay Baer says, these channels are the social telephone. So what are you doing to handle complaints on social media?
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Social Media] What People Read This Week (in Between Watching World Cup Games)
    'The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Don’t fight this.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Social Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Social Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update.
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