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- Approach the social web with authentic helpfulness and good things happen
I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a social media success story, too! And like nearly every other business benefit I’ve accrued over the past two years, this one came courtesy of the social web.
B2B IDEAS @ WORK B2B Book Buzz: Return On Influence by @MarkWSchaefer
| FRIDAY, APRIL 13, 2012
Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. In Return On Influence – The Revolutionary Power of Klout, Social Scoring and Influence Marketing , author Mark W. They built influence, personal power on the web. Companion eBook.
HUBSPOT 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
| TUESDAY, NOVEMBER 8, 2011
Create Product/Service Awareness: While it's always a bad idea to be overly self-promotional in your social media efforts, you also want to make sure that your fans are aware of your products/services. All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. But when has 'nice' ever been enough?
CONNECT THE DOCS How to put the "Viral" in B2B Marketing Viral Campaigns?
| THURSDAY, MARCH 18, 2010
It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Does viral work for B2B marketing?
TOMORROW PEOPLE The Great British Business Show 2011
| THURSDAY, NOVEMBER 17, 2011
Delivered by the UK’s leading inbound marketing consultancy, Tomorrow People at Stand 574 , the seminar will show you how to utilise online, social media, killer content and our inbound marketing platform to attract more customers to your business. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Venue?
FEARLESS COMPETITOR 4 Ways to Protect the Reputation of Your Small Business Online
| SATURDAY, OCTOBER 22, 2011
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business by Jamie Carracher. What online channels or social media sites might be the right fit for my business? Research & Planning. Planning ahead.
HUBSPOT Why You Might Want to Be More Negative in Your Marketing
| WEDNESDAY, APRIL 3, 2013
Like, interact in social media? Could be a lot of things -- they don't have the budget, or they're just fans of your content or social media presence. Or only for the first 10 that respond in social media. Ever wake up on the wrong side of the bed? Of course you have. We all have. So, here we go. Oh no!
AD YOUR COMMENT HERE Other Side Group at #SXSW – What is Entrepreneurship? #SXSW
| MONDAY, MARCH 5, 2012
She has pioneered the way of new media with “The Valley Girl Show” and has grown a following using non-traditional media sources. Executive Director of Digital & Social Media, Syracuse University. Founder, Rock It Media. I’ll be speaking at SXSW this year, please come say hello! Or Are They?
AD YOUR COMMENT HERE 5 Great Resources to Maximize the SEO of your Online Content
| FRIDAY, OCTOBER 22, 2010
B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Learn how to get found using SEO and social search to generate more traffic and leads online.
SALES INTELLIGENCE VIEW Save Your Company from Sales Data Overload.
| WEDNESDAY, MARCH 30, 2011
The preponderance of business and social data on customers poses both an opportunity and a challenge for today’s sales professionals. Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies. Sales 2.0
HUBSPOT Why Inbound Marketing Is Perfect for Your Niche Business
| MONDAY, JUNE 25, 2012
2) You Can Connect With Your Specific Audience in Social Media. Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. And the more narrow your audience, the easier it is to identify the specific contacts engaging on these social networks.
HUBSPOT 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
| MONDAY, FEBRUARY 4, 2013
Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Penn and Teller Turn the Audience Into Social Megaphones.
FEARLESS COMPETITOR Make It Your Business to Set ‘Sale’ in 2012
| TUESDAY, DECEMBER 13, 2011
Instead, they keep telling themselves that things like social media are a fad and they do not need to invest the time and future in such networking tools. For better or worse, social media is not going anywhere anytime soon. If someone tells you otherwise, they are quite simply anti-social. Thanks Dave.
HUBSPOT How to Run Marketing Team Meetings That Don't Suck
| THURSDAY, JULY 26, 2012
These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Or for a social media intern to learn about the results of the latest email A/B test ? Meetings suck. Set an Agenda. Think about it.
INBOUND SALES NETWORK Does Your Company Blog for Fun, Fame, or Fortune?
| THURSDAY, FEBRUARY 16, 2012
Webinars, social media events, Internet radio shows, teleclasses, and live video broadcasts are all examples. The reasons for having a company blog can be numerous: drive traffic, create brand awareness, or generate leads to name a few. Blogging to Increase Traffic. This is probably the group that most well known blogs fall under.
FEARLESS COMPETITOR Here is my fervent hope. That what does not kill you, makes you stronger
| THURSDAY, APRIL 18, 2013
We love comments and those who share on social media. 'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.”
FEARLESS COMPETITOR The Unique Office Phone System of Find New Customers
| FRIDAY, JUNE 29, 2012
We love to read your comments and those who share on social media. The Unique and Unusual Phone System at Find New Customers. As the host of Marketing Made Simple TV , I have what most people would consider a unique phone system. See this huge studio mike. It is great for hosting a TV show and great for talking on the phone.
FEARLESS COMPETITOR Fearless Competitor is back and better than ever
| WEDNESDAY, JUNE 13, 2012
Launched using a custom design by Petersen Media Group. We love to read comments and appreciate those who share on social media. In betting, we just doubled down again. This blog is now lighting fast. Used the Genesis framework (state of the art). It was a huge improvement. and site speed (how quickly does it load?) Not anymore.
FEARLESS COMPETITOR Our Objectives on Marketing Made Simple TV
| TUESDAY, MAY 22, 2012
We love to read your comments and appreciate those who share on social media. The Goals and Objectives of Marketing Made Simple TV. As I speak with our guests on Marketing Made Simple TV - the most TV-like show on the Internet today, I’m often asked for the goals and objectives for the show. To Promote (Our Guests). Why Inform?
BUZZ MARKETING FOR TECHNOLOGY Facebook Advertising for Dummies (Wiley)
| WEDNESDAY, AUGUST 11, 2010
But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” 1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.
LEADSLOTH Upcoming Lead Management Events
| MONDAY, JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
LEADSLOTH Genius Marketing Automation Blog Posts
| THURSDAY, JANUARY 14, 2010
Social Media Tracking 101. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.
B2B IDEAS @ WORK B2B Marketing Events Around the World - February 2011
| MONDAY, JANUARY 31, 2011
February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 7-11, Social Media Week Worldwide: These numerous worldwide events will be framed around social media, panels, parties, product demos and more.
B2B MARKETING INSIDER What Is Marketing Acceleration?
| TUESDAY, AUGUST 17, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? We not only need to be fast, we need to get faster.
WRITING ON THE WEB High Quality Content Sites Is What Google Wants
| SATURDAY, FEBRUARY 26, 2011
Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Time-Saving Tips for Social Media Marketing. Be aggressive about building your user base.
IT'S ALL ABOUT REVENUE 5 Tips For Sponsoring Virtual Events
| FRIDAY, FEBRUARY 11, 2011
billion by 2015, according to Market Research Media. Social media is hot. But does your organization provide a solution for prospects’ social media problems? by Jesse Noyes | Tweet this. But reality is often less dire. In fact, virtual event trade shows and conferences are expected to generate $18.6 Mix It Up.
SAZBEAN 12 Best Email Marketing Tips for Professionals
| WEDNESDAY, MAY 2, 2012
“Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,” says Paul Turnbull, product marketing manager at Campaigner. Email campaigns must be targeted and relevant to the customer. Capture Emails With Double Opt-In.
SAZBEAN 4 Characteristics of a Winning Social Enterprise Strategy
| FRIDAY, FEBRUARY 17, 2012
What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas.
SAZBEAN 5 Hidden Tricks for Better B2B Lead Generation
| WEDNESDAY, NOVEMBER 9, 2011
lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel, whether it’s increasing social media reach, list size, or any other marketing attribute that you’re being measured by. – 5 Hidden Tricks for Better B2B Lead Generation by Brian Whalley.
SAZBEAN 3 ways to build social commerce on your site
| TUESDAY, SEPTEMBER 6, 2011
Similarly, retailers ignore social channels at their own risk, and a number of recent market trends have coalesced to make social commerce top of mind. These developments have created a fertile ecosystem for retailers seeking to cultivate new revenue streams using social media. News & Notes
TRADESMEN INSIGHTS Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
| THURSDAY, JANUARY 5, 2012
In this hour presentation, Joe will discuss eight initiatives that all marketers need to consider now when it comes to corporate storytelling and social media. Joe is a leading author, speaker and strategist for content marketing. Joe is the founder of the Content Marketing Institute and the CEO of SocialTract. You can sign up here. Joe
MI6 MARKETING AGENCY January Mi6 Chart Toppers
| SATURDAY, FEBRUARY 19, 2011
Especially given the role that social media played in recent developments in Egypt and Tunisia. 4 Chart: Top 9 Social Media Tactics Used by #b2bmarketers (Source: @JenLDoyle from @MarketingSherpa). Invest in your own website and use social media and networks to drive people to your site. January 2011. Tweet.
WRITING ON THE WEB Landing Pages: Get Readers to Take Action
| TUESDAY, AUGUST 2, 2011
You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).
WRITING ON THE WEB The 3 P’s of Content Marketing: What’s Your Position?
| FRIDAY, JUNE 4, 2010
As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media. What’s your positioning for your business? How are you unique? don’t write financial or health topics. How can you make your messages memorable?
FIFTH GEAR ANALYTICS The Secret Sauce for Successful Marketing Campaigns
| MONDAY, AUGUST 9, 2010
About the Author: Wendy Boyce is the Social Media & Marketing Manager at SIGMA Marketing Group , a marketing analytics firm. Wendy Boyce. As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. Are you paying attention?
CONNECT THE DOCS ClickInsights: How to make marketing messages memorable?
| THURSDAY, NOVEMBER 19, 2009
Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Think quickly. Blogs. Books.
BLOG MY CALLS How Much Should Sales Reps Know About Marketing Tactics?
| MONDAY, APRIL 8, 2013
Sales reps should know about every marketing campaign you conduct, every social media effort you launch, every webinar you produce, and every blog you write. 'Recently, our sales manager walked into the LogMyCalls marketing office and started asking us questions about our lead generation efforts, lead assignments, lead quality, etc.
NUSPARK Online Display Advertising, Targeting, and Capturing Leads
| SUNDAY, SEPTEMBER 9, 2012
Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical ServicesMany I have used myself for clients. Retargeting.
MODERN B2B MARKETING The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
| MONDAY, APRIL 22, 2013
Scheduling your webinar events about a month out will give you time to send 1-3 email promotions and ramp up social media outreach in the week leading up to the event. 'by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Follow Kathryn on Twitter at @KKilner. Ask yourself, “Who am I selling to?” Where.
TRADESMEN INSIGHTS Are You Promoting Your Facebook Fan Page?
| THURSDAY, SEPTEMBER 29, 2011
But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. LinkedIn, Twitter and even Google+ probably are better venues for us.
MODERN B2B MARKETING Why Marketing Automation and Inbound Marketing are BFFs
| WEDNESDAY, DECEMBER 19, 2012
Many technology solutions can help with inbound marketing, including SEO, blog software, social media monitoring, and content management. With inbound marketing, companies build their own audience and attract their own attention. They do this by creating relevant and compelling content to attract and convert leads. Friend or Foe.
LEADER NETWORKS Maintaining Your Professional Profile: Be Fresh, Be Relevant
| TUESDAY, JULY 21, 2009
I got to talk about using social media for career development and job search on Paul R. We found ourselves discussing a key aspect of using social media: the importance of keeping a personal profile fresh and relevant. Bruno's CareerCzar web radio show two weeks ago. Why is this important? Link, email, text or phone here."
INSIGHTIQ BLOG Increasing Marketing Complexity Demands Smart Outsourcing
| WEDNESDAY, MARCH 23, 2011
Of course, companies have long outsourced advertising, market research and PR needs, but have often had a tendency to keep analytics and direct marketing in-house. In the past few years, since that article was written, direct marketing has only become more complex with the explosion in social media. Or failed at it?
LEADER NETWORKS Online Community Decision: Public, Private or Hybrid?
| WEDNESDAY, JANUARY 11, 2012
This is an important step towards building a social business. will be discussing the topic of "Community Models: Public, Private or Both" during an upcoming Social Media Today "Best Thinkers" webinar moderated by Maggie Fox on Tuesday, Feb 7th at 12:00 noon ET. Congratulations! Access is determined by the member's role.
B2B MARKETING BLOG Creating an Online Newsroom
| MONDAY, JUNE 8, 2009
Today’s online newsroom can be a high-value, low-cost springboard to media coverage. For example, journalists will need media contacts, news releases, images, etc. Offer direct contact information so journalists can reach your media contact ASAP. Specialized media kits for specific trade shows/events. Steps. Awards.
MARKETRI Ring in the New Year by Ramping Up Your Marketing Effort in 2012
| THURSDAY, DECEMBER 29, 2011
Find that tactic you’ve wanted to try but have been pushing off during the past year—whether it’s writing a blog post, trying a new social media platform (like Google+), seeking out a speaking engagement, creating a firm video, or something else. Freshen up your social media profiles. Happy New Year!
B2B VOICES The Beat Goes On at StockTwits
| WEDNESDAY, MARCH 30, 2011
StockTwits also is a great platform to help executive communicators showcase the value of social media to finance executives. If you still haven’t looked at StockTwits as part of your company’s or your client’s social media planning it’s probably time you rethink that strategy. Finance.
ACHIEVE MARKET LEADERSHIP What do Marketing Systems and Steroids have in Common?
| WEDNESDAY, FEBRUARY 3, 2010
So how do you get the most out of your current systems when you may be using a combination of marketing systems, including: Social media monitoring tools (e.g. Social CRM (e.g. Properly used, you get bigger and stronger. We get locked into a few features here and there. Radian6, Visible Technologies). Website analytics (e.g.
E-STORM e-storm international ranks #24 on Fortune's & ICIC Inner City 100.
| FRIDAY, MAY 13, 2011
Since 1998, we have applied smart strategies, smart tactics and deep analytics to provide, market research, marketing planning, and implementation services in SEO, SEM, online display advertising and social media marketing (SMM). Cancel Reply Leave a Reply « Are You Falling Behind in the Social Commerce Economy?
MODERN B2B MARKETING Lead Scoring: What’s Hot and What’s Not
| THURSDAY, JULY 21, 2011
Explicit criteria include objective demographic information such as job title, type of email used and social media influence can be gathered by spending less than 60 seconds on LinkedIn, Jigsaw and/or Twitter. by Rick Siegfried When we say a lead is “hot, what do we mean? It’s kind of a subjective description, isn’t it?
JUNTA 42 The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.
| MONDAY, AUGUST 24, 2009
Each customer will have it's own niche channels you need to focus on - different blogs, different communities, different social media tools. The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let's discuss. " Scary proposition. Ads go unsold.
MODERN B2B MARKETING Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
| THURSDAY, DECEMBER 6, 2012
How does that relate to online advertising through social media ? At AdRoll, we are excited about the marketing opportunities social networks are beginning to provide to advertisers, and we think there’s more great innovation to come. by Dayna Rothman Our Good to Great Virtual Event was a huge success!
TRADESMEN INSIGHTS Tips on Using Facebook as a Good B2B Marketing Tool
| TUESDAY, MARCH 8, 2011
According to a survey from Chadwick Martin Bailey and iModerate, customers are more likely to buy from companies they follow on social media. Marketing Tips Social Marketing facebook top rank dave folkens facebook marketing facebook a good bto b marketing tool 5 tips on better marketing for b to b companies chadwick martin bailey
FEARLESS COMPETITOR What Sales REALLY Needs From Marketing
| WEDNESDAY, JUNE 8, 2011
These are almost impossible for sales to generate on their own today – as executives screen calls with voicemail and do their own research online and on social networks. He presented “How to Create an Awesome Personal Brand at the 140 Social Media Conference on Long Island and appears on Sales Lead Management Radio tomorrow.
FEARLESS COMPETITOR Facts about Fearless Competitor
| FRIDAY, MAY 6, 2011
And our Linkedin Profile and social media. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! That’s a decent-sized city!). Why not? It’s all free.
FEARLESS COMPETITOR Getting Ready for the Aprimo Marketing Summit
| WEDNESDAY, FEBRUARY 16, 2011
But you may be wondering… How do you publish TWO blogs every day and often multiple times a day, while running the B2B lead generation and social media company, Find New Customers – and host a huge event like this? Not to worry, dear readers. We’re still here for you. The answer: Work well ahead of deadline.
FEARLESS COMPETITOR The Era of the Specialist has Arrived
| WEDNESDAY, JULY 14, 2010
Because of the power of content, social media and other tools, the expert specialist is a better choice. We love comments and we provide buttons for you to share on social networks. “Do-it-yourself tools makes it accessible (to anyone) You can read this post at 5 Predictions. Product Launch Service. Rent an accountant.
FEARLESS COMPETITOR CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report
| MONDAY, JULY 25, 2011
Exploring Alternative Media and New Paths to Market (41%). agree with that – considering the need for great content, social media, digital marketing, etc. B2B Demand Generation | CMO State of Marketing. We pleased to share insights from this new CMO Council State of Marketing Report. Hot off the press is this new study.,
FEARLESS COMPETITOR When life knocks you down, get up
| WEDNESDAY, JUNE 22, 2011
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Lead Generation Companies | The Power of Perseverance. Author’s note: One of my all-time favorite posts. Haunting music too. Really inspiring. out of 100.
FEARLESS COMPETITOR Harness it in YOUR business – the power of B2B demand generation
| SATURDAY, JUNE 11, 2011
He presented at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio. B2B Demand Generation | Many need our free B2B lead generation content. That’s right. It’s all FREE! Need to learn B2B lead nurturing? was speaking with a good friend at a content marketing company in Boston.
HUBSPOT SEO Is Evolving: But Relevant Content Is Still King
| THURSDAY, MAY 13, 2010
What will be the impact of social media inclusion in search? Social media will provide some signal to the search engines about real time interest in content and topics. Google is really serious about the voice of the customer and social media and businesses leveraging it as much as they can. Why or Why not?
B2B VOICES Biz Tech Is Back
| SATURDAY, MARCH 24, 2012
They are developing new models for customer service and employee training using social media platforms like YouTube and creating shadow employee collaboration environments with enterprise social platforms like Yammer. What happened? I'm leading the Future of Work judging panel. Please enter! We don’t know that yet.
B2B VOICES Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy”
| SUNDAY, FEBRUARY 19, 2012
Feathers are comprised of simple text and photo content published via popular social media tools likeFacebook, Twitter, LinkedIn, Google+, Pinterest, etc. ” Quick definitions: Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc.
CONNECT THE DOCS White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers
| WEDNESDAY, JUNE 2, 2010
In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Jonathan Kantor. Act NOW.
- Twitter in the trenches: An interview with Lance the repairman
And he did a great job so I thought I would provide this interview with this hard-working social media entrepreneur: Mark: How long have you been a repairman, Lance? Mark: And how much of your business is coming from the social media channels? recently moved into an older home that needs a lot of repair work. As
HUBSPOT Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
| MONDAY, MARCH 25, 2013
They’ve already shown you a little bit of good will -- it’s a prime time to put a strong secondary offer forward, whether it be another conversion opportunity, more free content, or a way to connect with you via social media. Finally! You've made it through the long and arduous process of developing a new content offer. That's it!
WRITING ON THE WEB Phony Testimonials and Dumb Social Proof
| WEDNESDAY, JULY 7, 2010
There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. There are a couple key persuasion triggers to remember when composing sales content: Social proof. That’s right, social proof works. If you don’t have social proof, yet, then so be it. Liking.
MARKETING GENIUS BLOG Broad Reach + Intelligent Lead Nurturing = Increased Revenue
| FRIDAY, APRIL 9, 2010
It allows you to engage with valuable content, then bring them back to your site from and email, or a social media conversation with a trackable link. Andrew Gaffney tackled this one here: I think the jury is still out on social advertising as it is very early in the adoption and testing—not a lot of results yet to build from.
JUNTA 42 Announcing: Content Marketing Events in Sydney, NYC, Cleveland (Health)
| THURSDAY, AUGUST 30, 2012
CMW Health Summit is produced by CMI in partnership with MedCityNews.com , the leading media site covering healthcare and life sciences innovation. We’ll also include sessions and workshops on social media, managing the content process, ethics and regulation issues, content marketing technology and much, much more.
MODERN B2B MARKETING A Day in the Life of a Content Marketing Manager
| THURSDAY, SEPTEMBER 6, 2012
by Dayna Rothman They say that content is king…the Yin to social media’s Yang. You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience.
CHRIS KOCH Is the era of PR over?
| FRIDAY, NOVEMBER 5, 2010
As the media melts away, companies can’t link to or highlight objective sources on the website. Most had no media training, and many spoke to me without PR people on the line. Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. As in dead. Don’t do it anymore.
HUBSPOT Mobile App Downloads Are The New Email Opt-in
| TUESDAY, SEPTEMBER 7, 2010
During this time, the popularity of mobile applications for smartphones has grown , and users now rely on these mobile applications for social networking, media consumption, and daily tasks (like checking the weather) while they are on the go. Your content is what is currently driving your search and social media marketing success.
ANNUITAS GROUP We Know You… Or Do We?
| TUESDAY, OCTOBER 2, 2012
Attend the regional user groups, interact with them via social media, and join your field reps on sales calls. The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. The commercial speaks to us. Genius! What challenges do they face on a daily basis?
- Digital Marketing for Control Engineers, Machine Builders and Designers
Yup, social media does work in the industrial sector, sometimes. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. This study has eliminated that problem by comparing the values over a four year period.
CONVERSIONATION Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
| FRIDAY, JULY 15, 2011
In case you hadn’t noticed yet: while we all are still talking about social media, the more significant evolution that is happening right now is mobile. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel. smartphone is a device. Smartphone usage data. this year.
TRADESMEN INSIGHTS B2B Marketers: Are You Taking Advantage of Online Videos?
| THURSDAY, MARCH 24, 2011
Online media is the fastest growing media platform in history. Did you know – Videos convey more info per minute than any other media and 65% of the public like to learn via videos. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video.
BIZNOLOGY Digital Marketing Is Still Direct Marketing
| TUESDAY, MAY 17, 2011
Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for?
HUBSPOT 10 Quick Fixes to Build Killer Landing Pages
| WEDNESDAY, JUNE 15, 2011
Also, be sure to add social media sharing buttons so that they can share your offer with their friends. The landing page is the single most important part of your online marketing efforts. As an illustration, let’s say your website is attracting 5,000 visits a month with landing pages converting at 10%. That's 500 leads.
HUBSPOT 8 Clever Ways Brands Are Newsjacking the Election for Marketing
| TUESDAY, OCTOBER 16, 2012
Furthermore, social media campaigns for both candidates are prevalent. So to give you some newsjacking inspiration, here are 8 companies who are using the popularity of the election season as an opportunity to capture the attention of the media and promote their own businesses. 1) Pizza Hut. Tune in tonight to see what happens!
INDUSTRIAL MARKETING TODAY B2B Lead Generation Using a Business Blog
| MONDAY, SEPTEMBER 20, 2010
Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? The focus here is definitely on quantity. They want better qualified and sales-ready leads. How do you drive more traffic? Thanks for the post.
HUBSPOT The Marketer's Guide to Pinterest SEO
| FRIDAY, JANUARY 11, 2013
Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Optimization! 1) Choose an Optimized Company Username. and more!
THE EFFECTIVE MARKETER Why Seeding Your Content is Key to Making it Viral
| THURSDAY, APRIL 26, 2012
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network . No wonder there is so much confusion when it comes to social media and viral videos! The Optimal Seeding Strategy.
HUBSPOT How to Use Web Analytics to Become a Better Marketer
| FRIDAY, AUGUST 6, 2010
Additionally it will give you the information to know if social media is actually working and which email campaigns are driving traffic. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
TOM PISELLO Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
| TUESDAY, SEPTEMBER 28, 2010
Todays buyers have more sources of information than ever including traditional, on-line and social media sources. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.
SOCIAL MEDIA B2B Why Facebook Should be an Essential Ingredient in Your Marketing Strategy
| THURSDAY, FEBRUARY 3, 2011
Adam Brown (AB), Director of Social Media, Dell. Frank Eliason (FE), Senior Vice President of Social Media, Citi. Ekaterina Walter (EW), Social Media Center of Excellence Strategist, Intel. Facebook is your home page for the social web. Must accept that you are an invited guest on social profiles.
DIANNA HUFF - B2B MARCOM Eliminating Clutter Allows You to Focus on Important Stuff
| THURSDAY, OCTOBER 14, 2010
Multiple social media accounts — I manage my own Twitter, Facebook, Buzz, LinkedIn, and Google Reader accounts. Tweet. I’ve spent the last few months cleaning clutter out of my home. Cleaning out the clutter, while a dusty and dirty job, was oddly therapeutic. need far less *stuff* than I think I need.
HUBSPOT Before and After: 3 Real-Life Landing Page Makeovers
| FRIDAY, DECEMBER 21, 2012
So to find those real-life landing pages, we reached out to our fans in social media and asked them to send us a landing page of theirs that they thought was in need of a little optimization love. This adds social proof. After: What Was Changed: Removed top navigation and social media links so people stay on the page.
B2B MARKETING INSIDER 5 Sales Closing Techniques
| THURSDAY, OCTOBER 7, 2010
Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This This post also appeared recently in B2C Marketing Insider. Cha-ching! This creates a large “T” on the paper.
CONVERSIONATION The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
| WEDNESDAY, MAY 25, 2011
Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. The long tail and the socialization of customer service. Fast forward to the “online” age.
HUBSPOT Top Questions You Asked about Producing a Webinar
| FRIDAY, APRIL 29, 2011
Start with social media by posting updates to your active social media channles whether that is on Twitter, Facebook or LinkedIn. The major interaction points during a webinar include polls, chatting with your audience in the webinar platform and keeping up the conversation on social media.
PAUL GILLIN CareOne Cashes In On Community
| MONDAY, FEBRUARY 7, 2011
But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). busy online community has been a remarkably effective engine of growth. She would do no such thing.
CK'S B2B BLOG B2B Mobile Marketing: New Article On Mobile In BtoB Magazine
| FRIDAY, DECEMBER 9, 2011
• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Jon Vanzile interviewed me for his article, Going Mobile , that aired this week in BtoB Magazine (access the article here ). The piece addresses the surge of mobile devices, and skyrocketing opportunities of marketing through mobile.
NUSPARK An Email to Bob in Sales: Thanks for aligning with us in Marketing
| SATURDAY, MAY 28, 2011
You folks stumbled with social media and kept questioning the value of the time and resources. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences. I’m sure you remember the old days.
B2B IDEAS @ WORK Will Your B2B Brand Stand the Test of Time?
| MONDAY, JULY 12, 2010
Today, there are so many ways to market your brand – from SEO to social media participation, to advertising, to customer service, to service after the sale. On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising , in Notting Hill. Less “push,” more “pull.”
HUBSPOT Understanding Social Gaming's Marketing Application
| THURSDAY, SEPTEMBER 16, 2010
Staying up to date on the latest tactics is a must for your niche market, and social media seems to be the golden child for some. Depending on your company’s target audience, social media games could be a great way to keep them engaged in your brand and help with word-of-mouth marketing (which is why social media can do so well).
SAVVY B2B MARKETING Mama Nature’s Marketing Tips: Drones Don’t Cut it in the Biz World
| THURSDAY, JULY 8, 2010
Matt Cheuvront shared some interesting social media stats and encouraged marketers to get out of the echo chamber. Her specialties include brand development, social media strategy, and content marketing. This post is part of my “Marketing According to Mother Nature series. They prefer life on auto-pilot.
SAVVY B2B MARKETING The Millenials Are Here!!! Are You Relevant?
| WEDNESDAY, JUNE 30, 2010
They are more likely to watch web and video based media than traditional TV so they aren’t limited to the influences of just the traditional mainstream US media. They tend to take into account a companies environmental stance and social responsibility. It happens to all of us eventually. Hello! When did this happen?
ANNUITAS GROUP What’s Your ROI?
| TUESDAY, MARCH 22, 2011
have written enough on Social Media ROI. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com.
HUBSPOT Walmart Defeats Target in Monumental Marketing Matchup
| FRIDAY, DECEMBER 9, 2011
Social Media and Blogging: Tie (But Both Could Do Much Better With Blogging). Both businesses also know their way around social media. Nothing says happy holidays like the early December glow of a big box store. Now, let's see how these two holiday shopping giants fared. Website Traffic: Walmart Wins. Give it a try.
HUBSPOT How to Grow Inbound Links With Guest Blogging Opportunities [@InboundNow #34]
| THURSDAY, AUGUST 11, 2011
Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. Use Social Media. Once you have exhausted the known blogs in your space and have searched high and low on Google using some advanced queries, it's time to turn to social media.
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