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  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Social Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 24, 2010
    [Social Media] BtoB 2010 Lead Generation Guide
    BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. recommend you check it out. BtoB: 2010 Lead Generation Guide
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Bring Your Media Relations to Life with YouTube
    With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Media Relations
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social Media] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Social Media] 40 Must-Read Blogs For Entrepreneurs
    Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. 1. Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing. 9.
  • JUNTA 42  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
    B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America , sponsored by Rainmaker Platform by Copyblogger Media , shows how small-business marketers have changed their content marketing practices over the last year. The use of social media, blogs, and infographics is increasing.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Social Media] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. Use social media. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. Social media is gasoline.”
  • ONPATH  |  TUESDAY, FEBRUARY 15, 2011
    [Social Media] B2B Cold Calling - Is it Dead? Not according to MarketingSherpa
    ” On the other hand, only 16% said that social media was effective. 935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Social Media] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Social Media] Being Busy is Not Being Productive
    Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? Social media is the future. You’ve done it before.
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Social Media] Statistics That Indicate the Future of Marketing
    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 84% of B2B marketers use some form of social media.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 8, 2012
    [Social Media] INFOGRAPHIC: Effective B2B Marketing Dashboards
    From Marketo, here's an infographic on how to optimize your social media dashboard. A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. View Original Article
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Social Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    and now we are introducing Social Selling to the vocabulary of sales leaders. In the case of Sales 2.0, it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. The Next Evolution is Social Selling. sales productivity social sellin
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 16, 2013
    [Social Media] Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? It is a TV show on the web.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Social Media] Top 20 Most Useful Twitter Blog Posts of 2010
    CUSTOMER SERVICE (My normal process of finding authoritative and resourceful posts didn’t yield any good results on Customer Service related posts, but I did write a few on the subject that you might be interested in in case you missed them: Is Your Customer Service Ready for Social Media? Classic Brogan advice. VIDEO] [13].)
  • MEASURABLE MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Web Marketing Digest - October 15
    Today’s web marketing digest post is all about slideshare presentations, with one presentation on UI, one on design and one on social media. This presentation by Freddie Laker gives a good perspective on the state of social media today and what it will look like in coming years. Social Media 2012 Master.
  • SAZBEAN  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] 12 Ways to Make, and Keep, Your Blog Awesome
    When creating social media accounts, think about the future – will the account names be relevant down the road? Awesome doodle (Photo credit: EvanHahn) Envision where your blog will be in five, 10, and 20 years. When I decided I wanted to be self-hosted, itsakeeper.com wasn’t available. Content Strategy
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social Media] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 26, 2010
    [Social Media] Focus on Content in B2B Marketing
    However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Social Media] Infographic: What Does Social Selling Look Like in 2015?
    Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a  reality.  . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. ” – Jill Rowley, Social Selling Evangelist. Source: SalesforLife.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Free Excel Marketing Calendar Template
    The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. View Original Article for Download
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Social Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Social Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social Media] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • CEEKUE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Social Media] Why You Are Not The One To Decide Leaving Facebook
    facebook Melissa Kovacevic Social MediaIf you don’t like answering the phone, do you ask your customers to stop calling you? Your customers may not like you for that. Facebook In her post Why I’m Leaving Facebook, Melissa Kovacevic writes about (as to be expected) leaving Facebook.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social Media] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask?
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Social Media] What is the most effective SEO Tactic? Creating Content!
    Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content. A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. Corporate Blogging. Video Content Creation.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Social Media] The Goal of Marketing – Trust
    We can talk about integrated marketing, social media and content marketing till the cows come home. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. We love to read your comments and appreciate when you share our posts on social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] 7 Personal Branding Lessons You Learn by Falling in Love
    People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. by MaureenMonte Related Stories Can social media personalities “scale?” By  Dr. Amit Nagpal, {grow} Community Member.
  • SAZBEAN  |  FRIDAY, DECEMBER 2, 2011
    [Social Media] The Convergence of Search, Social and Content Marketing
    Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Search, Social and Content Marketing: Move Your Business Forward & Accelerate.
  • CONNECT THE DOCS  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Content Marketing Predictions for 2011 - Content Snacking will be the Vogue
    Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. The result is just AWESOME. What is my content marketing prediction for 2011? Minimize your content.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Social Media] The Future of B2B Marketing: It's Social
    And so this led me to the conclusion that the broader future of B2B Marketing is Social! Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. But what does that mean…?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2011
    [Social Media] It’s Alive! Combine Your Half-Written Blog Posts into one with Franken-blogging.
    by Jason Miller In the spirit of Halloween I thought it would be fun to explore a concept I previously mentioned in a Social Media Examiner post that I call Franken-blogging. B2B Marketing Social Mediabased this idea on the famous monster that was put together with random parts of other people. It’s Alive!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Social Media] 5 things to do to get ready for coming communication shift
    As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 17, 2012
    [Social Media] Why Foursquare’s City Badges Are Perfect for Destination Marketing
    Foursquare , boasting more than 15 million users , is the leading location-based social platform that allows users to “check in” to places via their mobile phones. Debbie Miller ( 4 Posts ) This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Foursquare Social Hospitality
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. And now he wants to give workshops.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. Not likely. 3.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social Media] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
  • CK'S B2B BLOG  |  FRIDAY, APRIL 27, 2012
    [Social Media] B2B Mobile Marketing Speech: DemandGen C2C Conference
    And remember, my B2B Mobile-Marketing guide is here and a 5-minute video on B2B Mobile Marketing success factors is here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. If you're interested in watching the segment, it's featured below (run time: 45 minutes as it's the full speech).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Social Media] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. Social insights help marketers identify current influencers and up-and-coming sources to watch.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Social Media] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it.
  • B2B MEMES  |  FRIDAY, APRIL 2, 2010
    [Social Media] What B2B Publishers Don’t Get: You Can’t Own the Conversation
    Although there may be a few exceptions, Stephen Saunders got it right this week  when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking.  He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Social Media] How to Organize a Digital Marketing Team – Lessons from Hubspot
    And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. They’ve grown extemely fast. Brian Halligan is their CEO. Stay tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Social Media] In an information-dense world, headlines prevail
    My position now is a lot more like that of the average social media user. click less on links posted on social networks now, because I’m spending less time scanning my Twitter feed or G+. I’m more inclined to look at posts from my short-list of trusted bloggers. And it made me ask myself how I’m deciding what to read.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social Media] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social Media] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    Unless you’re living under a rock (or in an apartment without an internet connection, which sounds a lot worse) you’ve undoubtedly noticed the increasingly loud chorus of brand marketers, bloggers, and media pundits singing the praises of content marketing. Don’t hold your breath waiting for a social media parade in your honor.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social Media] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 21, 2011
    [Social Media] 5 Good Reasons to Use Tumblr
    Tumblr is a social blogging platform that allows users to upload multimedia posts, follow other users, and engage in communities without some of the constraints found on Twitter or Facebook. As a platform, Tumblr has been growing rapidly, and some retailers are now using the service as part of their social media marketing efforts.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • FOLLOW THE LEAD  |  THURSDAY, MAY 13, 2010
    [Social Media] Understanding the socially savvy b-to-b buyer
    While 88% of business technology professionals are using social media for business decision-making, marketers need to better understand buyers’ social behavior, according to a new report. The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social Media] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Mad Marketing TV looking for new primary sponsor
    Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Social Media] Savvy Toolkit: How to Grow Your Business with Content Marketing
    Ideas in how to get started in social media. I was asked to participate in the ebook, so it was fun to see it come together. Anyone who is involved with content marketing knows that there are a lot of steps. The eBook covers the following topics: Twelve steps to form the framework of any effective content marketing plan.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 23, 2010
    [Social Media] How Can I Merge Two LinkedIn Accounts into One?
    LinkedIn community websites delete account LinkedIn Open Networker multiple accounts online social networking Social Media Marketing Web 2.0LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social Media] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube is not only a video repository, it is also a social media platform. Youtube is a social media platform and has a very powerful mob rule. Most of marketers post their videos on social media platforms and forum sites. It gives you clear figures on how your videos do on social media sites.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Social Media] 50 Ways to Market Your Website to Generate Links
    Social media profiles. 4. Print ads (See: Infor Ad Catches My Eye, Integrated with Social Media, Too ). 7. Post it on social media. Use a good social commenting tool, such as Disqus. Ask people to share your content on social media and thank them when they do. See, nothing complicated.)
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Social Media] [VIDEO] Watch @MNBurgess Share the Secret of the @SocialEmployee Revolution With @KareAnderson at @PivotCon #df13
    During the whirlwind of activity that was last month’s Pivot Conference , I had a chance to sit down briefly and talk with Kare Anderson ( @KareAnderson ), who was kind enough to write a nice piece on The Social Employee   (McGraw-Hill, 2013) for Forbes back in August. Branding Employee Branding Social Media Marketing The Social Employee
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Social Media] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Tina shared that it’s a multi-platform world; you have to leverage all the potential platforms (including social media) to get the best results.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Twitter for CRM – The Buzz Tab Turns One
    While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.]. Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. 
  • THE CONTENT FACTOR  |  TUESDAY, OCTOBER 19, 2010
    [Social Media] Your Great Content Isn't Great Enough
    The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. Tags: Better Corporate Writing Social Network Content Ask me how. read more.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social Media] Thanks (Twitter) Giving (A Great List to Follow)
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Happy Thanksgiving!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Social Media] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    This intermingling of fans and brands drove more interest and excitement for the campaign across social media channels and across the world. This global campaign received over one billion impressions from social and traditional media and the game experienced a 30% global sales uplift in 2013, the year of the campaign.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Social Media] Facebook EdgeRank and What It Means to B2B Marketing
    The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    Habit 6:  Work your social media plan. This is the year to really make social media work for your organization.  If you haven’t already started in social media, now is the time to jump in.  And if you are already swimming in social media waters, then this is the time to make your program effective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Social Media] Facebook Takes a Swing at LinkedIn
    Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut. Linked-In has stood alone as a professional and business social networking site. Everyone’s favorite thing to do is create yet another social media profile, right?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    Here’s the link list built by Scott Ford Over at the Social Media and Marketing Blog , thanks Scott! Social Media Web Strategy by Jeremiah Owyang Convince and Convert Social Media B2B. /> Conversation Marketing Social Media Marketing Blog Social Media Examiner Smart Brief on Social Media Jess3 Blog SocialTimes
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. But Twitter is dying, and it’s all because of you.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social Media] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1. be authentic. Ask questions 34.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Social Media] Five Lessons for B2B Marketers from Old Spice
    Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES.
  • E-STORM  |  TUESDAY, JUNE 4, 2013
    [Social Media] Twitter Releases Lead Generation to Twitter Cards!
    Twitter Cards are a feature that Twitter developed in 2012 to help your followers discover interactive and media experiences through Tweets.  It is one way to customize the content on Tweets to proactively spread awareness about companies or brands. What is a Twitter Card?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social Media] How I Developed Business on LinkedIn – a LinkedIn Case Study
    The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books! Shortly thereafter he introduced me to another opportunity which also resulted in new business.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Social Media] Savvy Week in Review: November 11
    How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Are you sure?
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
    But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs). I've long been a proponent of using calls-to-action in social media. But what about the impact of CTAs within other social networks. Let's end that now. like Facebook?
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Social Media] Looking For Talent? Why Not Use YouTube?
    by Laurianne Laval - Maximize Social Business. Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. Social Recruiting Looking for new talent for your firm?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Social Media] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Social Media] Thank you to all the awesome guests on Marketing Made Simple TV! (Reason #1 why the show is awesome!)
    And thanks to the show Producer and Director Craig Yaris of  Social Ribbit  too! Melonie Dodaro, Top Dog Social Media. Awesome guests are one of the things that make Marketing Made Simple TV such a great show! If you want to meet business luminaries like these, Marketing Made Simple TV is a must-watch show for you. Jay Baer.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Social Media] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Social Media] 9 Free B2B Marketing Reports You Need To Read Right Now
    Here is a list of reports that every b2b marketer should read right now: B2B Analytics B2B Inbound Marketing Marketing Automation B2B Social Media Marketing B2B Content MarketingAnd for good reason: big data has transformed the marketing industry. You know I love metaphors, so here's a few to get your gears grinding. No problem!
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Social Media] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Social media marketing thought leader Chris Brogan on blogs: " No matter what, the very first piece of social media real estate I'd start with is a blog.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2009
    [Social Media] Flunkin’ Dunkin Donuts
    And that’s the beauty of social media.  One famous R&D innovation was developing the first real marshmallow stripes in an ice cream. 3)    Social responsibility. Have the marketers “let go” of their brand since the advent of social media?  I honestly don’t think anything has changed at all.  Consumers? 
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 15, 2011
    [Social Media] Small Business Predictions for 2012
    Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social Media] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • NUSPARK  |  SUNDAY, OCTOBER 31, 2010
    [Social Media] Are Your White Papers Accomplishing Your Lead Generating Goals?
    Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ]. Many companies have noticed that their white papers aren’t attracting the attention they once did. Sadly, often the answer is “No.”.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 13, 2010
    [Social Media] New Perspectives into B2B Buyer Behavior
    I always love research that gives me new insight into buyer preferences, so I was excited to see a new report called Buyersphere: Survey of B2B Buyers use of Social Media. When looking at how buyers under 30 use and regard information, the data shifts: As you can see, people under 30 rely more heavily on social media.
  • CONVERSIONATION  |  TUESDAY, JULY 13, 2010
    [Social Media] Blogging is far from dead: reasons to start doing it (better)
    Often, this is related to the increasing success of other social media (yes, blogs are social media and even very important ones) and I guess. //. //. Lately I have been reading quite some posts about the "end (and even death) of blogging". Click title to read more
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Social Media] Five Keys to Successful B2B Marketing in 2015
    Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. Social media will dominate marketing plans. Social media will continue to be the best way to reach broad swaths of your target markets with your content.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Social Media] Use Voice and Emotion for Positional Content
    When developing content for your social media channels, it’s easy to go “off brand.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay. Author information.
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