GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 31, 2014
[Social Media] What is search jacking and how can it hurt your brand?
Using my new book Social Media Explained as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Social Media Explained. Maybe tap other social media types to answer a question from time to time.
FEARLESS COMPETITOR | THURSDAY, MARCH 15, 2012
[Social Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company?
HUBSPOT | THURSDAY, JULY 18, 2013
[Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
KOMARKETING ASSOCIATES | FRIDAY, JANUARY 25, 2013
[Social Media] Perspective on the B2B Demand Generation Benchmark Survey Report
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Most Used Channels.
WINDMILL NETWORKING | MONDAY, MAY 18, 2015
[Social Media] 5 Tips to Create an Effective Slideshare Call-to-Action
She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish.
MARKETING EDGE | THURSDAY, JULY 3, 2014
[Social Media] Getting Most From Brand Journalism
Hitting on a single topic in marketing, social media and business communications. Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Quick and to the point.
CK'S B2B BLOG | TUESDAY, MAY 10, 2011
[Social Media] Video Q&A: The Mobile Revolution & B2B
Through the session, I hit on many of the paper's core theme's across mobile adoption, the 'real story' on the mobile revolution, how mobile is uniquely prime for B2B and some very impactful attributes intrinsic to mobile media. B2B Mobile Marketing
HUBSPOT | MONDAY, JUNE 20, 2011
[Social Media] 10 Fantastic Marketing Presentations To Watch Today
Social 101 Facebook by Marcus Nelson. Social 101 Facebook. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. FAIL: Social Media Disasters & What We Can Learn From Them by Dave Peck.
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, APRIL 27, 2011
[Social Media] Is Your Content Marketing Program a Success?
No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 9, 2014
[Social Media] How Jeff Ogden of Find New Customers evaluates business investments
Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. Likable Local offers a social media marketing product I can white label and sell down here. These people are truly awesome.
MODERN B2B MARKETING | TUESDAY, JULY 31, 2012
[Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
SYNECORE | MONDAY, JULY 8, 2013
[Social Media] SMBs Embrace Digital Marketing; Poised for Growth
According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. Though they seem to be keen on social media, there is a lot of potential in tools such as SEO and content marketing that SMBs have yet to fully embrace. The Takeaway.
SAZBEAN | SATURDAY, JULY 13, 2013
[Social Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Social Media] B2B Marketing Myth-busting, Redux
Myth No. 2: Social media is a flash in the pan. B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1: Lead generation is the top job of B2B marketers.
B2B MARKETING TRACTION | MONDAY, JUNE 23, 2014
[Social Media] How to Increase Customer Loyalty through B2B Marketing
Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media.
CLIENT BRIDGE | WEDNESDAY, APRIL 13, 2011
[Social Media] INFOGRAPHIC: The Current State of Social Networks
From Ignite Social Media, here's an infographic that looks at demographics and other trends among social networks. View Original Article
WINDMILL NETWORKING | WEDNESDAY, JUNE 20, 2012
[Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
SAZBEAN | SATURDAY, FEBRUARY 15, 2014
[Social Media] Internet Marketing Strategy Articles for the Week of February 10, 2014
Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
HUBSPOT | TUESDAY, AUGUST 17, 2010
[Social Media] 11 Simple Ways B2B Companies Can Be More Social Today
When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.”
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 27, 2011
[Social Media] Video: Hubspot and the Content Marketing Funnel
Related posts: B2B Social Media and Content Marketing in the Sales Funnel B2B marketers are turning to social media marketing approaches in. B2B Social Media Benefits from Email Marketing B2B Marketers are more successful in social media when their.
B2B MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Social Media] Marketing Communications Explained (with Donuts)
Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. Marketing B2B Marketing Marketing communications
B2B LEAD GENERATION BLOG | MONDAY, JULY 22, 2013
[Social Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
HUBSPOT | MONDAY, SEPTEMBER 23, 2013
[Social Media] A Busy Sales Executive's Guide to Effective Social Monitoring
One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. And that’s really the opportunity social media presents to us. Framework for Productive Social Media Monitoring. Image credit: Esther Vargas.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, JUNE 18, 2011
[Social Media] Twitter, Klout and the vacation effect
. As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation. I have a blog community to think about and I also get a lot of business-related tweets. I don’t want to disappoint people so I announced that I was going on vacation, where and when. Now I would like to know something.
B2B MARKETING TRACTION | MONDAY, MAY 11, 2015
[Social Media] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video.
NUSPARK | SATURDAY, APRIL 30, 2011
[Social Media] How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 12, 2014
[Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
SAZBEAN | SATURDAY, DECEMBER 3, 2011
[Social Media] Top Internet strategy, marketing and technology links for the week of December 3, 2011
Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Reasons You’re Not Generating Leads From Social Media (HubSpot). Internet Marketing Jam).
SAVVY B2B MARKETING | THURSDAY, OCTOBER 20, 2011
[Social Media] A Brave New World in Book Marketing
And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform.
SAZBEAN | FRIDAY, DECEMBER 19, 2014
[Social Media] 3 Brand Publishers You Should Copy
And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. Does your company create content that does not have a direct sales pitch? And that’s exactly the point.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 18, 2011
[Social Media] 3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.
A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. Social CRM Social Selling B2B b2b sales crm 2.0 facebook Microsoft Dynamics netsuite oracle crm on demand salesforce.com social selling Web 2.0Most companies [.]. Sales 2.0
WRITTENT | TUESDAY, APRIL 22, 2014
[Social Media] 25+ Phenomenal Resources to Help You Market Your Blog Better
Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner.
CMO ESSENTIALS | THURSDAY, DECEMBER 11, 2014
[Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
MI6 MARKETING AGENCY | WEDNESDAY, JUNE 8, 2011
[Social Media] Mi6 Quick Tip #7
How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 29, 2013
[Social Media] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
KOMARKETING ASSOCIATES | THURSDAY, APRIL 11, 2013
[Social Media] 10+ Essential Research Reports & Guides for B2B Marketers
The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Social Media] 20+ Metrics for Measuring B2B SEO Performance
Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Organic search engine traffic.
INBLURBS | WEDNESDAY, MAY 30, 2012
[Social Media] How to reach B2B Executives? Get mobile!
The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
DIRECT RESPONSE COACH | TUESDAY, DECEMBER 3, 2013
[Social Media] How do you qualify an inbound lead?
So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
MEASURABLE MARKETING | FRIDAY, DECEMBER 16, 2011
[Social Media] The Psychology of Social Commerce: An Infographic
Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce. Social Proof. Some highlights? When making purchase decisions, buyers rely on: 1. Authority.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 15, 2014
[Social Media] What Marketers Lost Sight of Over the Summer
“Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this.
WINDMILL NETWORKING | MONDAY, APRIL 28, 2014
[Social Media] How To Use Instagram to Improve Your Marketing
How To Use Instagram to Improve Your Marketing by Jenn Herman - Maximize Social Business. Related Stories 5 Ways To Be More Productive on Instagram How Hotel Social Media Goes from Online to Offline Short Form Video the New Way to be Social. Instagram instagram direct instagram video photoshop
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, OCTOBER 22, 2010
[Social Media] It's Budget Season - B2B Marketing Budget Trends for 2011
The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 1, 2013
[Social Media] Concrete actions toward creating more a more civil social web
Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
BIZNOLOGY | FRIDAY, SEPTEMBER 26, 2014
[Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
SAZBEAN | TUESDAY, OCTOBER 29, 2013
[Social Media] How Twitter Grew From a Microblog Into a Business Tool
News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
B2B MARKETING TRACTION | MONDAY, MARCH 25, 2013
[Social Media] 4 Skills Your B2B Marketing Team Must Have
Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
SAVVY B2B MARKETING | MONDAY, MARCH 21, 2011
[Social Media] 4 Reasons to Use More Numbers in Your Writing
We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
FEARLESS COMPETITOR | WEDNESDAY, JULY 25, 2012
[Social Media] The World’s Simplest Guide to Lead Nurturing and Scoring
We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 2, 2013
[Social Media] Five marketing and business lessons from Japan
No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Social influence on the rise. Soon, social influence marketing will become a mainstream competency.
TOMORROW PEOPLE | MONDAY, NOVEMBER 7, 2011
[Social Media] Is Traditional Advertising a Thing of The Past?
Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.
VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012
[Social Media] PowerViews with Dave Munn: The Transformed Marketing Organization
Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.
SYNECORE | THURSDAY, MAY 1, 2014
[Social Media] Small Businesses: Is Your Website a Novelty or a Utility?
The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me.
SAZBEAN | MONDAY, JANUARY 7, 2013
[Social Media] How To Use Foursquare To Market Your Business & Reach A New Audience
When we think of social media and business, the first few things to come to mind are Facebook and Twitter. With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base. The only thing it needs is you to get involved. Why Foursquare?
TOMORROW PEOPLE | THURSDAY, MARCH 15, 2012
[Social Media] How to Implement a Pull Marketing Strategy
Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. What every business needs to know about pull marketing.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 6, 2013
[Social Media] How to Find Great Blogs for Better Business Blogging
Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on better business blogging.
CONVERSIONATION | TUESDAY, SEPTEMBER 14, 2010
[Social Media] Content marketing: creating relevant and efficient customer cases
Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more
MEASURABLE MARKETING | THURSDAY, OCTOBER 14, 2010
[Social Media] Gap's Re-Branding Misfire
Here’s another story about a big company and a big social media disaster. The new logo, which is quite a dramatic change from Gap’s previous branding, was met with less than optimistic customer opinion throughout the social sphere. Many big companies make this mistake when they get involved with social media.
BLOG MY CALLS | MONDAY, SEPTEMBER 17, 2012
[Social Media] Facebook and SEO
Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. He is one of the world's most well-known SEO experts.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010
[Social Media] 5 Things You Shouldn’t Expect from Marketing Automation
Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities.
SYNECORE | THURSDAY, JANUARY 30, 2014
[Social Media] The Inbound Marketing Circus: Delight and Astound Your Leads!
Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action.
INBLURBS | TUESDAY, NOVEMBER 23, 2010
[Social Media] How effective are twitter and facebook
Social media sites like twitter and facebook are doing wonders on businesses online. These social media sites are one of the perfect and most effective sources of marketing these days. Moreover these social networking sites are very cost effective for small business marketing and give you better ROI.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 26, 2011
[Social Media] 5 great resources for social marketers, and one bad one
Social is just a channel. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. NOW is a legitimate framework for social media success in an organization. If I had one recommendation, it is that the book should have been longer to cover the rich subject matter. The Future of Commerce.
EMAGINE B2B BLOG | THURSDAY, JULY 26, 2012
[Social Media] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. Facebook
SAZBEAN | FRIDAY, MARCH 8, 2013
[Social Media] Using analytics to boost your social ROI
Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. billion in Facebook advertisements.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 4, 2011
[Social Media] The 10 Best Corporate Blogs in the World
recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Goal: Enhance corporate image and integrate with traditional media. Marriott.
MARKETING EDGE | MONDAY, NOVEMBER 15, 2010
[Social Media] Twitter CRM Embraced by MyTweeple.com
Hitting on a single topic in marketing, social media and business communications. Tags: PR marketing public relations Social CRM Twitter Twitter CRM Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships.
AD YOUR COMMENT HERE | WEDNESDAY, NOVEMBER 23, 2011
[Social Media] Infographic of the week: The demographics of location-based technology users
Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 23, 2013
[Social Media] A 15 Actionable Tips Guide for New Redditors
Rest assured, Reddit is a viable place to spend … Continue Reading A 15 Actionable Tips Guide for New Redditors by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
HINGE MARKETING | TUESDAY, DECEMBER 2, 2014
[Social Media] Top Trends in Technology Marketing for 2015
The firms that provide these answers through educational content stand to build credibility among their audiences, take a leading role in the fast-moving industry conversation, attract new visitors, and shape the way prospects conceptualize their challenges. 2) Social media matures – while new risks and policies emerge. Brand.
HUBSPOT | WEDNESDAY, JANUARY 26, 2011
[Social Media] Foursquare: 3400% Growth In 2010 [Infographic]
One of the hottest social media applications in 2010 was location-based social network Foursquare. While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. Free Social Media Marketing Kit. Connect with HubSpot
I-SCOOP | TUESDAY, DECEMBER 23, 2014
[Social Media] Customer-centric marketing: optimize and integrate
Social media pundits tackle topics such as conversion and omni-channel strategies. Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. SEO experts say search […].
INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 21, 2010
[Social Media] romi-step2
Based on your annual spend on Search Engine Optimization (SEO), Pay-per-Click Advertising (PPC), or Social Media Marketing (SMM). No related posts.
JUNTA 42 | THURSDAY, OCTOBER 14, 2010
[Social Media] 10 Useful Content Marketing Resources
100 Social Media & Content Marketing Predictions for 2010 Almost ready to dig into the 2011 edition. 42+ Social Media Marketing Tools Still the 2nd most popular post in Junta42 blog history. Hope they're helpful. The Content Marketing Playbook Our most popular eBook.42 Includes over 50 case studies.
WEBBIQUITY | MONDAY, NOVEMBER 19, 2012
[Social Media] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. News and social links are as vital as are other points of visibility. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 16, 2011
[Social Media] Guess Who’s Recommendations Are the Most Trusted?
Social media has put the power in the hands of the consumer and is rapidly closing the gap with word of mouth. recent post on eMarketer.com was highlighting a recent study by Global WebIndex “Annual Report 2011″ that outlines the shift in behavior regading social media. So what does this mean for you and me?
THE FORWARD OBSERVER | MONDAY, AUGUST 13, 2012
[Social Media] How to Grow Your Business with Inbound Marketing
Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Social Media] Inbound Marketing Takes Time: How Should You Be Using Yours?
Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 18, 2013
[Social Media] Why Traditional Lead Qualification Filters Are No Longer Enough
To the modern sales rep, social media are an imperative advantage. Firmographic Data vs. Social Data. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them. You can find her on Google + ! our rep asked. Lead Generation.
HUBSPOT | WEDNESDAY, NOVEMBER 30, 2011
[Social Media] 17 Eye-Opening Examples of Content Visualization
Restaurant Social Media & Word of Mouth by Spork Media. 2. Social Media Strategy Transit Map by Intersection Consulting. 4. The Six G's of Social Media Marketing by Nonprofit Marketing Guide. Social Media Brand Influence by Eyeflow Internet Marketing. No way. Negative.
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 15, 2014
[Social Media] Professors Share Observations on the State of B2B Marketing
Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Jeffrey L.
SAZBEAN | TUESDAY, MAY 10, 2011
[Social Media] Developing a Mobile Strategy
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
HUBSPOT | FRIDAY, MAY 1, 2015
[Social Media] Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]
Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. For a handy cheat sheet of these shortcuts, check out the following infographic from SetupABlogToday.com.
LOOPFUSE | MONDAY, SEPTEMBER 30, 2013
[Social Media] The B2B Marketing Technology Adoption Curve
Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. This is the land of lead nurturing (rules based email campaigns), lead scoring, and dipping into the land of social media. 3. Key takeaways: 1.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 14, 2013
[Social Media] We create content and content also creates us
think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
INBOUND SALES NETWORK | THURSDAY, AUGUST 23, 2012
[Social Media] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Bottom Line.
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 10, 2011
[Social Media] Social Selling and the MBA Program
But where does social media fit into this? Social Marketing Meets Sales: The Role of Social Media in Professional Selling. Social media trends and how social plays a part in the sales process was a special request by the organization that these two took on to put together. Social Selling 101.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 13, 2013
[Social Media] Online Personal Branding Opportunities Within Your Professional Organizations
Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. In that section, add links to your website and at least one social media profile of yours. this blog post).
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 19, 2014
[Social Media] How to Do Competitive Analysis in a Crowded Industry
gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Contact New Incite today. Photo from Flickr by James Cridland.
B2B MARKETING TRACTION | TUESDAY, OCTOBER 28, 2014
[Social Media] 6 Ways Competitive Analysis Benefits Your B2B Marketing
Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Not doing?
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, APRIL 17, 2011
[Social Media] Top-3 B2B Content Marketing Formats & Channels
Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. Looking forward to hear from you.
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Social Media] Why Budgets are Shifting to Digital Marketing
Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
SYNECORE | WEDNESDAY, MARCH 6, 2013
[Social Media] Why Every Business Should Be On Pinterest
Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
INBLURBS | MONDAY, NOVEMBER 29, 2010
[Social Media] How not to use Facebook for you business
Facebook is one of the most important social networking sites or social media that people use today. Generally people who are new to use this social media find it hard to get maximum benefits from it. Marketing take away tip: Business online needs a planned usage of social media marketing.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Social Media] The 19 Best Content Marketing Blogs From 2014
In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. 53+ Free Image Sources For Your Blog And Social Media Posts – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Because.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 1, 2013
[Social Media] How to Become a Thought Leader In Your Industry
Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 28, 2014
[Social Media] Obscurity: The Biggest Challenge in Sales
They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Obscurity is your biggest problem.
SMALL MANUFACTURER BLOG | TUESDAY, OCTOBER 8, 2013
[Social Media] Using the Google Analytics Social Report (Part II)
In Part One of this series , I talked about how to set up the Google Analytics Social Report. You can also track which social networks assist in these conversions. In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? Social Report Overview.
LEADER NETWORKS | THURSDAY, SEPTEMBER 29, 2011
[Social Media] What It Means To be An Influencer. Online.
Apparently, Social Media Today did when they assembled a panel for their “Best Thinkers Series” which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate in this event with Megan Berry, marketing manager from Klout. For example, the nuances of a social business’ trials (e.g.