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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Encouraging social web in the workplace may have side benefits
    An article in the Harvard Business Review caught my eye.  It provided some evidence that allowing at least some social media employee freedom is good for the workplace. We all know by now that most organizations limit or frown upon the use of social media in the workplace. Tags: Social Media Policy
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Social Media] The Business Revolution in Sales Acceleration
    Sales acceleration was created to shorten the sales cycle using tactics, such as immediate response times, increased social media interaction and large databases. Sales acceleration makes the sales funnel more efficient by incorporating social media messaging , tailored outreach and prompt response times.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Social Media] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. voters. When Digital Marketing Meets Politics.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer.  Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social Media] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Social Media] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Maximize the social and SEO synergy.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] State of the Social Web from Dave Linabury #smcd
    Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Social media is not the tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Social Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. Now, when I get an alert that I have been tagged in a post (or photo), I always take a look to see what’s going on. Perhaps that surprises you? Why would they? To what end? To what end?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 30, 2016
    [Social Media] Building your badass digital marketing strategy – The American Genius
    Email, blogging, social media, PPC, SEO — and the list goes on. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Brands & Marketers
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Social Media] Pinterest – It’s Not Just for Women
    But if your company caters to men, should you ignore this up-and-coming social network? Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business ” Why? Your boards are what you make them.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Social Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. 75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3. It is no secret that the buyer’s process is changing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. InboundWriter.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Make Your Content Marketing POP with Powerful Images
    As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Social Media] How to promote your content without being spammy
    Connecting your social properties. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. Embedding tweetable quotes.
  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    How many people have your ambassadors reached on social with brand-relevant content? Total campaign-related activity on social media. How many posts on social contain the campaign hashtag? Total pieces of content posted on social media by your ambassadors. Traffic to brand sites and events. Top participants.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • MARKETING EDGE  |  SUNDAY, MAY 9, 2010
    [Social Media] 8 Ways Marketing Has Transformed – Have You?
    Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Social Media] The ABCs of Compelling Visual Ads [Infographic]
    This means more infographics, more social media images, more video content, and more visually appealing advertisements. This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. the list goes on.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. The more others share about you and your content, the better your website performs.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Social Media] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    If your 2013 marketing budget includes a conference or trade show or two (whether you are attending, exhibiting, or sponsoring) the following social strategies will help you maximize your experience and help you integrate these offline events into your online social media channels. Use the social media "trifecta."
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Social Media] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Showcase reviews:  Buffer Social. 4) Buzzstream. Buffer Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Social Media] 14 Fortuitous SEO and SEM Stats and Facts
    About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills.
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Social Media] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] The Complete Guide to Advertising on Reddit
    There are at least two layers of comprehending this quote … Continue Reading The Complete Guide to Advertising on Reddit by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Those are the things that tend to shape people’s opinions.”
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Social Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Social Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 24, 2016
    [Social Media] How to Decide What Marketing Metrics to Track and Report
    For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. jumped at the chance to respond.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Social Media] Our Newest Confirmed Guest on Marketing Made Simple TV
    Forbes called him “One of the top influencers in social media.” ” He’s been called “an unstoppable force of nature” and “the best corporate social media lead on the planet.” He is Scott Monty, global head of social media for the Ford Motor Company.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Social Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Social Media] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social Media] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Social Media] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts. We all know that sources of website traffic can vary greatly from business to business.
  • BIZNOLOGY  |  THURSDAY, MARCH 8, 2012
    [Social Media] Do tricky marketing claims really help you as a marketer?
    But the question remains, is this good marketing? I say no, and social media is the main reason why. But now that I have used social media to puncture the claim, it might not spur you to the same action. Because with social media, you can no longer fool one customer at a time. Image via Wikipedia.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Come up with a marketing strategy. 3.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Social Media] Good Reads for B2B Sales - Cold Calling Revisited
    The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Social Media] Google needs its own social network
    They lament how social has changed everything. If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Image via CrunchBase.
  • B2B MEMES  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] Infographics: Not Dead Yet
    My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts. Design Social Media blogging careers design infographicsWell done, Allison et al! To Post or Not to Post.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] Quick Tips for Lead Generation Success (Podcast)
    Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve Farnsworth
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Social Media] Is it Time for an Extreme Web Makeover?
    They are able to find answers and content they need through search, their peers, online forums/communities and now through social networks. Business professionals are spending more time on social media sites than vendor and editorial sites (Source: ITToolbox). High tech buyers have high social participation online.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 9, 2008
    [Social Media] Is your Company Being Blogged About?
    This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. B2B B2C social media blogging Web 2.0.The tools is called www.trendpedia.com. Chad H.
  • MARKETING EDGE  |  SUNDAY, DECEMBER 7, 2008
    [Social Media] Word of Mouth Beats Out Comparison Shopping for Health Care
    Health care is going through some growing pains when it comes to social media. Where does this put social media in healthcare? She highlights how social media is working its way into one of the last holdouts of web 2.0 Time 28:43. When it comes to consumers selecting a provider. Squarely in the middle.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Social Media] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Search (PPC and SEO). These
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Social Media] The Big List of Inside Sales Messaging Statistics
    Are you constantly training them on new social selling techniques? On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Want that toolkit? You can download it here. ).
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Social Media] The Most Common Demand Generation Mistakes That Sabotage Your Success
    At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If you read our Definitive Guide to Social Media Marketing , you’ll learn why this is simply not true.). Author: Joe Paone Sabotage is an interesting word.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Social Media] 18 Ways to Promote Your White Paper for Lead Generation
    Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides  promoting your white paper via social media, you need to allow others to share it as well.  Generate new leads. Video.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Social Media] Looking For Talent? Why Not Use YouTube?
    by Laurianne Laval - Maximize Social Business. Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern. Social Recruiting Looking for new talent for your firm?
  • EMEDIA  |  TUESDAY, OCTOBER 6, 2015
    [Social Media] 5 Easy Ways to Find Shareable Content for Twitter
    As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Social Media] Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO]
    Social Media Videos 9to5 Android Software App Update Business Insider Chipper Nicodemus Derek Overbey Facebook Facebook Marketing iOS Ios Version History Messenger Smartphone All rights reserved. The post Facebook Friday: iOS Mobile App Update + Amazing Marketing Stats [VIDEO] appeared first on VR Marketing Blog.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Social Media] Remarketing Advertising Strategies with Google Analytics
    Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.  It’s proven to work well as a tactic.  Keyword Remarketing.  Mobile.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
    Including it as one of your skills not only comes across as outdated, it can also make it seem like you don't have any more relevant skills worth mentioning. 5) "I ran social media.". Social media" often gets thrown around on resumes without specifics -- which can make you sound like you don't really know what you're talking about.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Social Media] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Social Media] Social CRM, Inbound Marketing and Marketing Automation
    Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. Social Marketing Automation. Better social collaboration options can improve this situation. Social + CRM + Marketing Automation.
  • MARKETING EDGE  |  FRIDAY, MARCH 26, 2010
    [Social Media] Communities Need Catalysts Part 1
    In this segment of Social Media Innovators of the Midwest we feature Cindy Kelly, also know as WichitaCindy on Twitter. Tags: community marketing community manager Wichita Cindy Wichita social media I’ve travelled around the country meeting with plenty of people from online communities. Yeah, that’s the one.
  • MARKETING EDGE  |  MONDAY, MARCH 22, 2010
    [Social Media] Wichita Tweet Up Covers Consumers As Marketers Topic
    We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook and other networks part of your mobile home page as the Motorola DEVOUR with MOTOBLUR.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MARCH 9, 2010
    [Social Media] Message Delivery vs. Message Discovery
    The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. There is no more obvious place where this transition is happening than in the worlds of search and social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [Social Media] Three Tips for Your YouTube Video
    Instead of a social media press release, I recommend issuing a press release that points to a page that has the video on your website alongside with other relevant content.  . technorati tags: Video YouTube Social Media Flip mini HD Content Marketing. tags: Video YouTube Social Media Flip mini HD Content Marketing.
  • LEADERSHIP  |  TUESDAY, JUNE 16, 2015
    [Social Media] A 14-Point Credo for the B2B Demand Generation Samurai
    It is easy to get carried away by the numbers, especially in social media marketing. The volume of social activity or fans and likes generated mean nothing if you don’t have quality engagements that will help nurture long term relationships. . Me, Louis Foong, in Paris as a Samurai in a video shoot (more info to come).
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Social Media] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. Some other points about Snapchat emphasized at Social Media Marketing World: “Snapchat makes you more human.” One media company is building a “Snapchat studio ” to handle this.
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Social Media] 10 Commandments for Effective Online Social Networking
    Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. Social media engagement is a conversation, and participation is the currency required. Pull, Don’t Push. ” 2.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
  • SYNECORE  |  TUESDAY, MARCH 26, 2013
    [Social Media] 5 Digital Marketing Insights from a New Gartner Study
    As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up their online presence, spending on external marketing services such as search, web design, content creation and management, social media, and mobile marketing. Digital Merges with Traditional Marketing. The Bottom Line.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Social Media] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Social Media] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    And a fax machine.   If you were in marketing, you had media kits and circulations statements.  SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Social Media.  Paid Search. 
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Social Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. At Bliss, I matured as a professional, specializing in high visibility media relations campaigns and strategic PR planning for accounting, retail, architecture, executive search and real estate firms.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social Media] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask?
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. Read on! Analytics.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Social Media] The Key To Social Selling: Be Nice
    Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Social Media] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. Second, Inside Facebook. Quick and to the point. Time 28:34 So many mixed messages these days.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Social Media] Facebook Marketing Examples WIth Ads & Engagement
    We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. shipping companies and others.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] CMO Club Demand Gen Roundtable
    The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Social Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Social Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests. We’ve already mentioned social media. Want more content?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • READYPULSE  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
    Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Social Media] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Social Media] 56 Reasons Why Content Marketing Works
    By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 5. Visual, relevant, and social content builds brand engagement. Sprout Social ).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social Media] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Social Media] Yes, it IS about the money
    I know social media is about "relationships." I get it. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. really do.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Social Media] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. Social Meda Daily CanonicalThrough all of this, we [also] look really hard at qualitative feedback.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2009
    [Social Media] How to avoid the second Internet Bust
    One of the reasons I've been such a blogging hard-ass over the issue of ROI, measurement, and social media is that I was smack in the middle of the 1990s Internet Bust and I don't want to see responsible professionals (like you!) go through that all over again. What caused that cataclysmic, wealth-destroying nuclear melt-down?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Social Media] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Additionally, a recent Oracle SRM survey found that nearly half (49%) of European social media marketers said "creating content to support defined business/communication objectives" was "very important" - but only 33% said they were ‘Very confident’ at doing it! One answer is to repurpose content.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] The Internet killed the "One-Day Story"
    Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I did this yesterday with the Keith Olbermann story.) As each pundit chips in with their opinion, more and more people hear about the original story. Image via Wikipedia. First, it was Google.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 3) Facebook is. 4) Facebook is for. 5) Facebook should. 6) Facebook ads are. 7) Twitter is. 8) Twitter is for. 9) Twitter should. Well, Google''s kinda like that person for all of us. Sometimes, they''re hilarious.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] How To Become A Social Business
    I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” What are the traits of successful social marketers ? Strategy
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Top #Nifty50 Men Writers on Twitter for 2013
    Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves.
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