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  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [Social Media] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish. Twitter elevated itself well beyond social gossip as Tehran streets filled… beyond being just the latest political campaign shiny-new-toy for fundraising. 
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Social Media] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Infographics blogging home infographic Lead Generation Social MediaHosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog!
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 5, 2012
    [Social Media] Increase Your Brand Exposure with Increased YouTube Subscribers
    Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. B2B Web Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Social Media] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this?
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Social Media] The Ultimate Collection of Free Content Marketing Templates
    Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Social Media] 5 Content Marketing Faux-Pas that are Killing Your Business
    Fresh educational blog content is a great way to gain organic searches and get traffic from search engines, social media and other sources. 4. Overlooking Social Media. You need to integrate social media into your content marketing strategies. Is your website fading into oblivion? Mistakes You Need to Avoid.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Millenial Media. Millenial Media is the dominant mobile advertising platform.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social Media] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. always try to get a sense of where they are with social media with a show of hands.
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Social Media] The crisis of buyer information in B2B and how to fix it
    It may seem facile, but social media are the answer. They really do. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] Hail Mary Marketing
    We let weird fringe stuff like blogging, social media, SEO and content come to the party because it’s cheap and we can do it ourselves, and in so doing, we make it mainstream and change the game a little more. We lock-in long-term contracts for media, sponsorship, research, exhibit space and anything else we can think of.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 16, 2009
    [Social Media] Where should your corporate blogs live?
    Meanwhile, social media technology is changing constantly. Corporate-hosted blogs won’t be able to take advantage of the latest social tools that complement blogs without going to IT and getting some custom coding. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Onsite. Offsite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Social Media] The 10 best big company blogs in the world
    Social sharing activity. The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. This is clearly one of the best blogs on the social media landscape and a reflection of a company culture that is open, responsive, and tuned to their customers. Consistency of publishing.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Social Media] Facebook EdgeRank and What It Means to B2B Marketing
    The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 19, 2010
    [Social Media] What TV’s Mad Men and Kodak Teach Us about Content Marketing
    Even though we now tell those stories on websites, blogs, and social media, our need to build a bond with the folks who buy our products remains the same. Share and Enjoy: Tags: Advertising Content Marketing Marketing Basics News Online Social Media Trends Video Blogging kodak kodak carousel Mad Men twitter
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. Do a quick technographic study and find out where your prospective customers “live” on the social web.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social Media] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure. bought it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction. Privacy.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Social Media] Infographic: What Does Social Selling Look Like in 2015?
    Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a  reality.  . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. ” – Jill Rowley, Social Selling Evangelist. Source: SalesforLife.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social Media] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. Photo Source.
  • SAZBEAN  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Brian Solis – Do Companies have a False Belief in Numbers?
    Tags: Analytics Business Marketing Social Media Social Networks Strategy
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Social Media] Marketing Made Simple TV returns to the air!
    “ We also wish to thank our platform sponsor, Watchitoo as well as our Producer and Director Craig Yaris of Social Ribbit. Scott Monty , Global Social Media leader for the Ford Motor Company (Interviewed live at the Social Media Camp NYC). We are a TV show!) Ted Rubin , the most followed CMO on Twitter.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social Media] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Social Media] 5 Ways To Rethink Your Content Marketing Strategy
    Your content marketing strategy is not always activated through a social media channel. Think about how you socialize your ideas on a 1-1 or 1-few basis – which means start making your PowerPoint presentations better! 4. Do you have some progressive social media and content marketing tips to share?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, DECEMBER 28, 2011
    [Social Media] 10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012
    We’re diverging a little bit from the norm, since it’s almost the end of the year.  We decided to bring some of the best “Best of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Brain Zap Infographics iphone apps journalism social media
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] The Power of Social Network – Trust
    “Jeff, I know you so well from social media, you’re like an old friend.&# Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. Someone I never met considers me an old friend?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] The Mi6 Chart Toppers, November 2010
    Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. But, Facebook is the social media juggernaut and can’t be ignored.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Social Media] Making Your Brand Stand for More than Just Your Company
    One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.  As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Learn how to use Google Analytics to measure social media success! What then?
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Social Media] Social Marketing Strategy 101: Are you ready?
    Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. Conclusion.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social Media] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Time 29:58. The short answer is be generous. Schmaltzy?,
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] B2B Marketing Myth-busting, Redux
    Myth No. 2:  Social media is a flash in the pan.   B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] 3 Top Topics from Topliners
    Social Media A/B testing Canada Canada SPAM law community COPL email deliverability online community revenue Sonic Foundry SPAM spam law toplinersby Heather Foeh | Tweet this. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners! Imagine It: Are you Left Brain or Right Brain Dominant?
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Are You a Social Small Business or Anti-Social? The Beginner’s Guide to Social Media  (Mashable!). The 6 Types of Social Media User – Which Are You? Social Times). How to Optimize Your Headline for Better Search Ranking  (Social Times). Social Media is Going Corporate  (Social Times).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this.
  • FATHOM  |  FRIDAY, JULY 26, 2013
    [Social Media] Healthcare, Pinterest & Women
    Healthcare Industry Social Media pinterest wellness On Pinterest, it’s all about wellness … in terms of what healthcare topics its audience is interested in. See “ Health Care Organizations Turn to Pinterest To Connect With Community, Boost Brand.”). ”).
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Social Media] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. Use social media. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. Social media is gasoline.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] Tweet with Other B2B Marketers on B2B Chat
    Manager, Marketing Programs at Marketo; Anol Bhattacharya ( @b2bento ), CEO of GetIT Comms; Jeremy Victor ( @jeremyvictor ), the founder of Make Good Media and Editor In Chief of B2Bbloggers.com; and Ksenia Coffman ( @kseniacoffman ), marketing manager at Firetide. This weekly conversation is moderated by Andrew Spoeth ( @andrewspoeth ), Sr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2016
    [Social Media] The Internet we need to save
    miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post. ” Is the “inward gaze” of social media becoming a dead-end for content? Mark Bernstein.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. Promote on Other Social Media Profiles. You should promote your presence on one social media site on other social media sites. Write a blog post.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Social Media] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Banjo analyses the world’s social and digital signals the second they occur and organizes them by time and location giving companies an unprecedented level of understanding about humanity and the world around us. . Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social Media] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2010
    [Social Media] Don’t Forward This To A Friend! – Email Marketing Best Practice
    Instead, why not have the offer of your email shared in social media?  Quickly learn how with this post on creating custom social media links for your landing pages and emails.  At Marketo we have seen time after time that good content will be shared by email recipients without using Forward-to-a-Friend links. 
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Social Media] MarTech Conference: Some Random Impressions and Interesting New Vendors
    In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. These are used to help guide creative development and media placements, but not to target individual consumers.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Social Media] Savvy Week in Review - May 27
    The World's Most Incomplete List of Social CRM Experts by @funnelholic. My Social Media Hangover by @BrennerMichael. Michael Brenner shares his recent social-media overload experience and gives us all pause. If you are in the US, Happy Memorial Weekend! We'll see you on Tuesday!
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. By working to encourage, enable, and / or enhance the Twitter activity around your organization, you can bridge the search-oriented and social-oriented paths of the buyer’s journey into a single, shared stream.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Desig
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social Media] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We are all connected.
  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Social Media] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    Here are the top Internet strategy, marketing and technology links for the week of June 25, 2011… Behind the Scenes on 8 Innovative Social Media Campaigns  (Mashable). Kids Flock to Social Nets, but Few Advertisers Dare to Follow  (AdAge Digital). Social Media Priorities Funnel  (Grow Map). Mashable). Penn).
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Social Media] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. For this issue, it's how people are using Twitter for media outreach and relationship building.    . Have you used Twitter for media/analyst relations? It's how do we pitch people in general?  . del.icio.us
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Sales and Marketing Collaboration – Selling Power TV featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. Buffer. Jeff Ogden, TV Talk Show Host of Marketing Made Simple TV addresses the typical complaints sales leaders have with marketing such as. not enough qualified sales leads. content that lacks clarity and punch. lack of collaboration between sales and marketing.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. by Social Media Dudes. Tables are out; CSS is in.
  • THE CONTENT FACTOR  |  TUESDAY, JUNE 22, 2010
    [Social Media] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. Tags: Business to Business (B2B) Social Media Social Network Content read more.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Social Media] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. People can see you’re fat. Or bald. Or hairy. Or gray.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Social Media] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] What People are Saying About Restaurants
    My friend Jason Falls posted this presentation on what people are saying about restaurants on social media, based on conversational research conducted by Social Media Explorer. Marketing Strategy
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Social Media] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The 19 Best Content Marketing Blogs From 2014
    In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. 53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Because.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social Media] I Blog for Content, Not for Comments. Surprised?
    Anyone who follows me in social media knows that I am quite “engaging” on public platforms. My view of blogging, and of social media strategy, has undoubtedly been shaped by my primarily B2B experience in sales, business development, and marketing. You don’t have to comment with, “Thanks Neal!”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Social Media] 10 Customer Experiences You Need To Deliver Today
    You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
  • INBLURBS  |  WEDNESDAY, MAY 30, 2012
    [Social Media] How to reach B2B Executives? Get mobile!
    The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Social Media] CMO Leadership and B2B Lead Generation Lessons in 2014
    How Social Marketing Has Changed B2B Demand Generation. Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Social Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 3) Facebook is. 4) Facebook is for. 5) Facebook should. 6) Facebook ads are. 7) Twitter is. 8) Twitter is for. 9) Twitter should. Well, Google''s kinda like that person for all of us. Sometimes, they''re hilarious.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 25, 2013
    [Social Media] The 5 Most Viral Moments of 2012
    None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things. The monumental day for the social media site with 3 billion users went viral because Facebook built up enough conversation around the decision. Hurricane Sandy.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [Social Media] Some Recent Posts about B2B Social Media
    As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. As always, let us know in the comments below if you have seen any other recent posts about B2B social media that resonated with you. Five tips for B2B social media marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Content Marketing Echo Chamber
    Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
  • SAZBEAN  |  THURSDAY, JULY 29, 2010
    [Social Media] What is #140conf Detroit?
    Tags: Business Marketing Social Networks 140conf conference detroit Social Media twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2009
    [Social Media] Throw out the stats. Talk to people.
    I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.  But the whole story, the real story, the true transformational qualities of social media don’t show up on a graph. 
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Social Media] Why Your Blog Beats Your Website to Your Prospects
    After attending a social media seminar sponsored by HubSpot, Wendell decided to launch a blog called, BankNotes that was integrated with his website. social media marketing Influence them with information well before they are ready to buy from you. We are looking for information. We are not looking for a vendor.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • LEADER NETWORKS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Six Reasons Firms Build B2B Customer Communities
    The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is nothing more eye-catching than a community for a popular TV show, a cool consumer-facing site for coffee lovers or a sports team.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Key Ingredient #4: Shared Analytics.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social Media] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Social Media] Are You Interesting To Me?
    Tags: Business to Business (B2B) Content Marketing Social Media
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. Open Your Kimono!
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Social Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Social Media or/and Website for Lead Generation: What’s the key to success?  (The Strategy Web). You DO know what to say in social media  (Search Engine Guide). Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing). 3 Key Questions Content Marketers Should Be Asking  (Social Fresh).
  • MARKETING EDGE  |  MONDAY, MAY 30, 2011
    [Social Media] Sorry Military and Your Families
    Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Social Media] The Resurgence of Email Marketing
    McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps. Limited and outdated, email marketing seemed to get lost in the shuffle of spam, and was being under-favored in an increasingly social media-focused market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 24, 2014
    [Social Media] Online Marketing: So many experts – who will you call first?
    Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.]. General
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