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  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] The Power of Social Network – Trust
    “Jeff, I know you so well from social media, you’re like an old friend.&# Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. Someone I never met considers me an old friend?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] The Mi6 Chart Toppers, November 2010
    Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Observation: Many brands, especially those in hitech, see traditional media, trade publications and websites as the primary area to generate publicity. But, Facebook is the social media juggernaut and can’t be ignored.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Social Media] Making Your Brand Stand for More than Just Your Company
    One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.  As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Learn how to use Google Analytics to measure social media success! What then?
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Social Media] Social Marketing Strategy 101: Are you ready?
    Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. Conclusion.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social Media] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Time 29:58. The short answer is be generous. Schmaltzy?,
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social Media] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Are You a Social Small Business or Anti-Social? The Beginner’s Guide to Social Media  (Mashable!). The 6 Types of Social Media User – Which Are You? Social Times). How to Optimize Your Headline for Better Search Ranking  (Social Times). Social Media is Going Corporate  (Social Times).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2010
    [Social Media] Don’t Forward This To A Friend! – Email Marketing Best Practice
    Instead, why not have the offer of your email shared in social media?  Quickly learn how with this post on creating custom social media links for your landing pages and emails.  At Marketo we have seen time after time that good content will be shared by email recipients without using Forward-to-a-Friend links. 
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. With the limited headcount and budgets of many marketing organizations, this is easier said than done.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. Promote on Other Social Media Profiles. You should promote your presence on one social media site on other social media sites. Write a blog post.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social Media] Tweet with Other B2B Marketers on B2B Chat
    Manager, Marketing Programs at Marketo; Anol Bhattacharya ( @b2bento ), CEO of GetIT Comms; Jeremy Victor ( @jeremyvictor ), the founder of Make Good Media and Editor In Chief of B2Bbloggers.com; and Ksenia Coffman ( @kseniacoffman ), marketing manager at Firetide. This weekly conversation is moderated by Andrew Spoeth ( @andrewspoeth ), Sr.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social Media] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social Media] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Social Media] MarTech Conference: Some Random Impressions and Interesting New Vendors
    In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. These are used to help guide creative development and media placements, but not to target individual consumers.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Social Media] Savvy Week in Review - May 27
    The World's Most Incomplete List of Social CRM Experts by @funnelholic. My Social Media Hangover by @BrennerMichael. Michael Brenner shares his recent social-media overload experience and gives us all pause. If you are in the US, Happy Memorial Weekend! We'll see you on Tuesday!
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. By working to encourage, enable, and / or enhance the Twitter activity around your organization, you can bridge the search-oriented and social-oriented paths of the buyer’s journey into a single, shared stream.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 16, 2012
    [Social Media] Recent eMagine Website Launches
    eMagine is committed to providing you with educational information about the things we know best – B2B website strategy, SEO, PPC, Design, Engagement, Online Marketing, Social Media and more. From time to time, we’d like to show you some examples of our success, by announcing some of our recent website launches. Web Desig
  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Social Media] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    Here are the top Internet strategy, marketing and technology links for the week of June 25, 2011… Behind the Scenes on 8 Innovative Social Media Campaigns  (Mashable). Kids Flock to Social Nets, but Few Advertisers Dare to Follow  (AdAge Digital). Social Media Priorities Funnel  (Grow Map). Mashable). Penn).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We are all connected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social Media] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] Sales and Marketing Collaboration – Selling Power TV featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. Buffer. Jeff Ogden, TV Talk Show Host of Marketing Made Simple TV addresses the typical complaints sales leaders have with marketing such as. not enough qualified sales leads. content that lacks clarity and punch. lack of collaboration between sales and marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter
    Tags: Twitter content content strategies Content strategy human interest king kings make sense microblogging Online Communities online social networking platforms real-time web realize reason why recognize ReTweet Retweet.com Social Media Marketing Social network tweet Web 2.0
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. by Social Media Dudes. Tables are out; CSS is in.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Social Media] Brave New World of Media Pitching: Twitter
    I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. For this issue, it's how people are using Twitter for media outreach and relationship building.    . Have you used Twitter for media/analyst relations? It's how do we pitch people in general?  . del.icio.us
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Social Media] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. People can see you’re fat. Or bald. Or hairy. Or gray.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Social Media] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Social Media] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. Use social media. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. Social media is gasoline.”
  • THE CONTENT FACTOR  |  TUESDAY, JUNE 22, 2010
    [Social Media] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. Tags: Business to Business (B2B) Social Media Social Network Content read more.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The 19 Best Content Marketing Blogs From 2014
    In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. 53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. I am always looking for “creative commons” images I can use without registration. Because.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] What People are Saying About Restaurants
    My friend Jason Falls posted this presentation on what people are saying about restaurants on social media, based on conversational research conducted by Social Media Explorer. Marketing Strategy
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social Media] I Blog for Content, Not for Comments. Surprised?
    Anyone who follows me in social media knows that I am quite “engaging” on public platforms. My view of blogging, and of social media strategy, has undoubtedly been shaped by my primarily B2B experience in sales, business development, and marketing. You don’t have to comment with, “Thanks Neal!”
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Social Media] 10 Customer Experiences You Need To Deliver Today
    You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • INBLURBS  |  WEDNESDAY, MAY 30, 2012
    [Social Media] How to reach B2B Executives? Get mobile!
    The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable. 2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Social Media] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.
  • FATHOM  |  TUESDAY, APRIL 29, 2014
    [Social Media] Social Advertising Trends in 2014
    As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. The post Social Advertising Trends in 2014 appeared first on Fathom. Retail / E-commerce Social Media Pinterest. Instagram. Twitter.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 3) Facebook is. 4) Facebook is for. 5) Facebook should. 6) Facebook ads are. 7) Twitter is. 8) Twitter is for. 9) Twitter should. Well, Google''s kinda like that person for all of us. Sometimes, they''re hilarious.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social Media] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Social Media] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Social Media] CMO Leadership and B2B Lead Generation Lessons in 2014
    How Social Marketing Has Changed B2B Demand Generation. Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 25, 2013
    [Social Media] The 5 Most Viral Moments of 2012
    None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things. The monumental day for the social media site with 3 billion users went viral because Facebook built up enough conversation around the decision. Hurricane Sandy.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Content Marketing Echo Chamber
    Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
  • LEADER NETWORKS  |  THURSDAY, FEBRUARY 3, 2011
    [Social Media] Six Reasons Firms Build B2B Customer Communities
    The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is nothing more eye-catching than a community for a popular TV show, a cool consumer-facing site for coffee lovers or a sports team.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Social Media] New Focus Needed for B2B Marketers
    Peter stressed that community marketing enables us to be more customer-centric and noted that that this philosophy (noting that this idea has been around since the days of Thomas Aquinas- a long, long time) and social can help engage these customers and address what ails them. The Focus launch via Twitter. Conference. And few ?about
  • SAZBEAN  |  THURSDAY, JULY 29, 2010
    [Social Media] What is #140conf Detroit?
    Tags: Business Marketing Social Networks 140conf conference detroit Social Media twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2009
    [Social Media] Throw out the stats. Talk to people.
    I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.  But the whole story, the real story, the true transformational qualities of social media don’t show up on a graph. 
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social Media] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Split personality. A {growtoon}.
    by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Social Media] Why Your Blog Beats Your Website to Your Prospects
    After attending a social media seminar sponsored by HubSpot, Wendell decided to launch a blog called, BankNotes that was integrated with his website. social media marketing Influence them with information well before they are ready to buy from you. We are looking for information. We are not looking for a vendor.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [Social Media] Some Recent Posts about B2B Social Media
    As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. As always, let us know in the comments below if you have seen any other recent posts about B2B social media that resonated with you. Five tips for B2B social media marketing.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. Open Your Kimono!
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Social Media] Are You Interesting To Me?
    Tags: Business to Business (B2B) Content Marketing Social Media
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. Share email.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Social Media] The Resurgence of Email Marketing
    McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps. Limited and outdated, email marketing seemed to get lost in the shuffle of spam, and was being under-favored in an increasingly social media-focused market.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Social Media] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Social Media or/and Website for Lead Generation: What’s the key to success?  (The Strategy Web). You DO know what to say in social media  (Search Engine Guide). Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing). 3 Key Questions Content Marketers Should Be Asking  (Social Fresh).
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • MARKETING EDGE  |  MONDAY, MAY 30, 2011
    [Social Media] Sorry Military and Your Families
    Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Social Media] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? How can we help you Make Good Media?
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Social Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.  I look forward to connecting with you. We love blog comments and appreciate those who share on social media. You can find Jeff Ogden, President of Find New Customers , nearly everywhere. YouTube. LinkedIn.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Social Media] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts. We all know that sources of website traffic can vary greatly from business to business.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Social Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Social Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Social Media] Are you using the wrong lead-gen model?
    They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. Probably not.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • FIFTH GEAR ANALYTICS  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] The Business of Being Social: 34 Years in Review and Looking Ahead.
    In social media marketing, there is something for everyone, whether B2B or B2C. Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. There is so much social data out there, and as my friend Barb likes to say.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] How Twitter Grew From a Microblog Into a Business Tool
    News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Social Media] 4 Google Chrome Extensions For Digital Marketers
    Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts. Google Chrome extensions offer some great tools to help with digital marketing. Following are my top four Chrome extensions for marketers. MOZBar.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Social Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Here’s a roundup of what I’ve been musing about.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Social Media] How to get more Sales and Customers with Inbound Marketing
    The most widely used inbound marketing strategies are blogging, creating business leads through social media, Search Engine Optimization and Web marketing. Social Media marketing. Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. 3) Committment. Author: Chris Herbert. Groundswell is broken down into three parts. ROI of blogging.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Social Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeShare email.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Social Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 14, 2013
    [Social Media] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
    Improving leads with social and business intelligence. We love to read your comments and appreciate those who share on social media. In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Qualifying leads and lead scoring. Lead distribution.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Social Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. On the web you are what you publish… What are you? –David Meerman Scott. Content marketing has established as a powerful way to engage customers. It’s up on you.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Social Media] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Social Media] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    and now we are introducing Social Selling to the vocabulary of sales leaders. In the case of Sales 2.0, it was more of a wake up call to sales people that the game is changing and the internet and social media hold a lot of value in the buying cycle. The Next Evolution is Social Selling. sales productivity social sellin
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Social Media] The Balance in Communication Power Between Brand and Consumer
    The power of the consumers in social media can be deceiving. It is a really straight forward and natural assumption, but it presents quite an interesting opportunity for the brands working in social media. Tags: Social media marketing communication social media marketing Taylor Elwood
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Social Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Podcasting
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Not only does the energy drink producer have a content strategy, it created its own media house to power it. Walking the "Be Human" Line in Social Media by @lisabarone.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Social Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Tom’s point was that webinar and online meeting technology made this possible.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Social Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation On Thursday, June 3, the Mass. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Social Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Converse.
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