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  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Enjoy and have a wonderful weekend!
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Social Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. 100 Social Media & Content Marketing Predictions for 2010 - by @juntajoe Joe Pulizzi asked, "What is your prediction for how brand marketers will create and distribute their own content in 2010?" Cheers!
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough.
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Sell Big to Small Business
    Watch out because small businesses are only average consumers of traditional media, trying to reach them this way might be a waste of money. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Want to know more?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Clarity Trumps All In Content Marketing
    Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Social Media] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Social Media] How to Promote Your Old Lead Gen Offers So They Feel Brand New
    You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. How to Re-promote Your Offers on Social Media. Your social media channels are going to be one of your biggest weapons in the continued promotion of your offers. hours.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Social Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Social Media] Local Marketing Q&A with Expert Blake Denman
    From telemarketers "guaranteeing" first page "placement" on major search engines to social media "experts" touting there horns about likes, follows, branded hashtags, etc. So they''ll create social profiles, and frankly, don''t do much after that. 'Blake Denman founded RicketyRoo in FebROOary of 2009. Can I click to call?
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Social Media] The Remarkable Marketing Made Simple TV show
    Yaris of Social Ribbit , is working on new show formats. We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Social Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Social Media] Can Your Personal Brand Be Too Popular?
    Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, The Social Media Dilemma. Social media claims to be able to put a human face on an entity, a business. Ford realized the value of social media and the rest is the present.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Social Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social Media] Start With Relevant, Aspire To Remarkable
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] 5 great resources for social marketers, and one bad one
    Social is just a channel. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. NOW is a legitimate framework for social media success in an organization.  For example, NOW begins with an emphasis on the importance of a company culture that enables social media.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. With a little art and science we can make marketing human, approachable, and definitely more social
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] 5 Key Takeaways from the “Past, Present, and Future of Content Marketing”
    The event, held here in Boston, featured Ann Handley , Chief Content Officer at MarketingProfs; Jessica Gioglio , Public Relations and Social Media Manager at Dunkin Donuts; Tim Washer , Senior Marketing Manager of Social Media at Cisco; Margot Bloomstein , Brand and Content Strategy Consultant at Appropriate, Inc.;
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Social Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. 10 Essential Social Media Tools for B2B Marketers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Social Media] Marketing Strategy: 3 Steps to find the best tactics and results
    This mix of media drove 35% of those non-responsive prospects to pick up their phones and call Sales; 20% of them ended up buying services. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Cindy Humphrey advises going back to marketing basics. Focus on the goal. Shifting Sales’ POV.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    In fact, we’ve even seen this transferred to some social media channels with DM spam. The rise of the Web and social media has made it easier for customers to control the situation. Social media has just made it easier for the customer to have the megaphone, or direct red line phone to the business.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Social Media] What People Read This Week (in Between Watching World Cup Games)
    'The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 20, 2013
    [Social Media] Digital Marketing: How to craft a value proposition in 5 simple steps
    We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Social Media] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 31, 2013
    [Social Media] The Cost of Misaligned B2B Marketing
    Social media marketing. For example, if your social media team is posting wins but your white paper downloads have fallen off, something is out of whack. When alignment is discussed in marketing, the usual application is to sales and marketing alignment. And I've been in the business environment for quite a while.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    Her message was clear: buyer behaviour has changed, so marketing MUST take a new approach (61% of senior level executives are using Twitter and 84% of Fortune 100 companies are using social media). Social media is a noisy space and ‘attention is the new currency’. Creating compelling content is at the crux of it.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Not only does the energy drink producer have a content strategy, it created its own media house to power it. Walking the "Be Human" Line in Social Media by @lisabarone.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 8, 2012
    [Social Media] Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
    is the first in a new blog  series where we tackle and debunk common myths in email and social marketing. Email Marketing email marketing myth busters small businesses Social Media spam filters subject line the nielsen company 'Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? What you learn may surprise you!
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Social Media] Is Social Selling in Need of Sales Enablement?
    Today, I’d like to write about some opportunities that surfaced during our analysis of the data that point to the need for sales enablement that can help your company’s social selling initiatives, as many salespeople appear to be struggling to find the value. And, many of them participate on social media. The fact that only 4.9%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Social Media] Why This Blog Post Went Viral
    The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). Many, many more people wrote to me, both on and off social media, to say how much the post resonated with them. 'By Cas McCullough, {grow} Community Member. This one? 20 minutes! It was human.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Social Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages To say I’m looking forward to this opportunity is an understatement.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”. 2011 was about … owning our accountability.”.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] How Marketing Can Collaborate with Sales to Create Engaging Content
    Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Go prospecting.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” News & Notes
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. It was a yummy day.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 31, 2014
    [Social Media] We’re Doing it LIVE! reddit LIVE!
    by Jesse Aaron - Maximize Social Business. Related Stories The New Influence of Points and Voting on reddit How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit. 'Real-time updates. What does that mean to you? Or keeping track of breaking news as it happens? Reddit
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Social Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. Where do you start?
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. Writing is a skill.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Social Media] Tweet “Type” as a Means for Threading the Approval Needle
    Other Twitter Topics:       The Graying of Facebook       Multiple Account Layering Strategy        Social Media: Not Just for Kids        Email The Scoopdog Team. Read time = 3-4 minutes)   In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. 
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] FAQs About our Fall Marketing Expert Webinar Series
    We''ve had titles about inbound marketing, PPC, Facebook ad buying, retargeting, mobile marketing, mobile landing pages, call tracking, Google Analytics, direct mail, web design, landing page optimization, conversion optimization, social media marketing, SEO, Google Authorship, and everything in between. That''s what it''s about.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Social Media] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Social Media] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Is this the end for website design? Of these, 58% believe that they don’t need one (Source: Serif).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Social Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. Sure you do. My answer?
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Content Management Lessons Learned
    Yesterday, I spoke at the Financial Services Social Media conference organized by Haymarket Conferences in London and presented on the belief that content is an asset. Repetition is not just okay but required : Social streams continue to grow with more content. More brands and people continue to use social networks.
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Social Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. For some of us, that continues to be email.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Social Media] Using RebelMouse to enhance your live events
    'As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Social Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. Is Social a Source for B2B Leads?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data).
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Social Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] How To Become A Social Business
    I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” What are the traits of successful social marketers ? Strategy
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Social Media] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). mentioned why getting internal buy-in for social media is important last year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Facebook Advertising for Dummies (Wiley)
    But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.”  1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. Value proposition - why should I believe in you?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Social Media] Savvy Week in Review - November 20
    Is Social Media a Marketing Thing - by @ConversationAge Will social media be the biggest bubble since the dot-bomb, or will it pave the way for a paradigm shift in how we do business? Valeria Maltoni of Conversation Agent thinks B2B companies are sitting on a goldmine of an opportunity in the social arena.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. Checklist of questions: Who is our target audience?
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Social Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 23, The Social Consumer: Case Studies and Roundtables.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Social Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Social Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Social Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. I lost my domains. Shame on me.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] 4 Ways to Create Customer Devotion
    Really Use Social Media…. For many businesses, the wish is that social media was more along the lines of “set it and forget it.” But Warady insists that one of the keys to building customer devotion is using social media the way it was intended to be used: with time, attention, and engagement. Trustmark?
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Social Media] A Dozen B2B Marketing Mantras for 2012
    Learn the newest social media techniques and apply them with relentless consistency. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  Here is a sampling that might give you some ideas for improvement in the coming year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social Media] Who Is Your B2B Customer & How Do They Find You?
    How Does Your Market Use Online Media? This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Mobile Media Ads. Social Media Profile Engagement.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Social Media] 12 myths vs. reality on Search Engine Optimization (SEO)
    SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Social Media] Influence: Facts, Opportunities and Threats of Influencer Marketing
    The fact that we tend to trust it, is a normal human psychological phenomenon which is becoming ever more evident and even grows in social media times. Harris Interactive concluded in a recent study that 60% of respondents valued the opinions of others on social media, only 25% did not agree. say and think. In my opinion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Social Media] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. I get to “meet” the parents, grandparents and kids of my social media friends. But week by week I have been falling in love with Instagram. It is just pure, pressure-free, lovely, creative fun.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Social Media] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the biggest thought leaders in social media marketing, Chris Brogan frequently updates his blog with original thoughts and comments in the industry. Social Media B2B. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. Chris Brogan’s Blog.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Social Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Shucks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Social Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
    This is an example of social donor management , the methodology that is aimed at connecting the social activity and data of your alumni with your advancement team''s fundraising efforts. And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Social Media] Twitter Launches New Follow Button for Websites
    For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Want to increase your business' reach on Twitter?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] Inbound Marketing Is About Much More Than Getting Found
    You’ve got a killer blog , search optimized content, and an active social media community. Tired of being interrupted by irrelevant marketing messages, buyers began driving their own research – taking to search engines and social media sites to get the information they needed to make their purchasing decisions.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 2013: The Year of Integrated Digital Marketing
    The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The Maturation of Mobile.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] 5 Reasons Why Your Facebook Page for Business Needs Help
    My bet is out … Continue Reading 5 Reasons Why Your Facebook Page for Business Needs Help by Scott Ayres - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'It’s the year 2013 and pretty much every business either has or feels the need to have a Facebook page.
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Social Media] How to Archive Your Twitter Feed in Under 5 Minutes
    'Twitter is the most instant of the mainstream social media tools. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. twitter , social media marketing But, perhaps you want an organized archive of your Twitter presence.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Social Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. Don’t worry; you’re only just getting started.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] 2 Keys for Terrific Ecommerce Customer Service
    But with all the social media, mobile marketing, texting and other new communication trends, online retailers sometimes ignore the most useful communication tool: the telephone. Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat orders, and loyalty.
  • SAZBEAN  |  MONDAY, JUNE 25, 2012
    [Social Media] Customer Relationships – Online Consumers Favor Public Feedback From Brands
    Online consumers tend to be far more positive about brands that respond  to their comments or complaints via public forums or social media channels  rather than direct feedback methods such as email or phone calls, according  to a report by Maritz Research. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with.  What if someone asked you what your last words would be? So how do you create that trust? know it has for me.
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Social Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Tips twitter
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