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  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social MediaRecently there have been several blogposts advancing the notion that organic search – and its faithful companion, search engine optimization (SEO) – have come to end of life. Now, I’m probably more skeptical (cynical?)
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Mad Marketing TV is educating the world – and me
    Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 14, 2012
    Ways to Stay On Top of Social Media  (Mashable!). The 10 Commandments of Social Media Etiquette  (CIO.com). 12 Essential Social Media Cheat Sheets  (Mashable!). The Key to Effective Mobile Ads on Social Networks  (Business Insider). How to Choose a Social CRM to Manage Data  (SpinSucks).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Social Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Savvy Week in Review - September 24
    Five Reasons to Make Social Media Part of Your SEO Strategy by @derekedmond via @MarketingProfs Derek Edmond of KoMarketing Associates explains how social media involvement can boost your online visibility big time. Another week draws to an end and the leaves are starting to fall here in New England. Enjoy! Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social Media] Twitter through a fresh set of eyes
    “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. “The part I enjoyed most was how Mark shows how his connections formed through social media and then how those connections built more connections that led to a job in Paris.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 27, 2011
    [Social Media] The crazy, complex world of B2B marketing today
    Robert Carroll, CMO of SDL gave a nice presentation on the exploding choices and options presented in B2B marketing with the avalanch of technologies  and empowerment options like smart phones, social media and online video. Buyers are on the move – new social media choices, new devices like the iPad,  and more.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 6, 2011
    [Social Media] SDL Buys Marketing Automation Vendor Alterian for $107 Million
    On the other hand, Alterian did have some SaaS components to its business, notably SM2 social media monitoring (formerly Techrigy). SDL’s chairman is quoted as saying that “The marketing analytics, campaign management and social media were the big attractions” of Alterian, so presumably the company will keep those businesses.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Social Media] Do You Treat Your Sales Teams Like The Hunger Games?
    In the post Tom explains many of the typical sales tactics and how they have been reshaped by social media and technology. Set up watchlists on your prospects, find them on social networks that can give you insights to what they are thinking and feeling. The Hunger Games in Sales. Redux. Being the Tribute Winner in Sales.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social Media] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Social Media] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. On-site SEO: web pages, page titles, meta descriptions. nuff said.
  • MARKETING EDGE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Social Media] Name Your Favorite “New Small” Technology
    Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. In his [.]
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 3, 2012
    [Social Media] 7 Reasons Why a Social CRM Implementation Plan is Essential to Success in Sales
    Social CRM implementation plans are vital to the success of sales organizations for various reasons. Here, are 7 reasons why a CRM implementation plan is essential for success in business: Social CRM Increases Time/Money Ratio Spending time on developing customer relationship can yield beneficial returns for businesses.
  • CONVERSIONATION  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Social email marketing and content: the trust and relevance vow
    And we now that in the social media age, where email marketing looks more at the needs of recipients, the dialogue and. Content is king. know, you heard it before. In this post, I’ll 'talk' a bit more about email marketing and content. We know that content is crucial in email marketing. Click title to read more
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Social Media] Takeaways from The Great Content Marketing Experiment
    He asked attendees to answer the following questions before the conference: What the single biggest benefit of social media to your brand? That's how many people John was able to persuade to publish content about the experiment - from blog posts to media coverage to videos, etc. could go on, but you get the gist. Yes, John.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Social Networking is on the Increase Among Older Adults
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Networking is on the Increase Among Older Adults So what does this all mean? One in Five (20%) online adults 50-64 say they use social network sites on a typical day.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social Media] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 20, 2013
    [Social Media] 7 Things Content Marketers Can Learn from Standup Comedians
    For now, I will focus on a topic that I have been thinking about: how content and social media marketing can be … Continue Reading 7 Things Content Marketers Can Learn from Standup Comedians by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Social Media] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    Whether your posts are being discovered in social media, search engines, or inside of people''s inboxes, the titles are the first things readers will see -- and they''re the gatekeepers of the excellent content just one click away. What''s the most compelling blog post title you''ve ever come across? Blogging
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Social Media] Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. Just click the button in the show.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 29, 2012
    [Social Media] Emotion vs. Promotion: How to Get a Customer to Buy
    Social Media: Get Your Customers Selling For You. With the advent of Facebook, Twitter and other social networks, consumers have found a venue to not only voice their opinion, but make it known to the whole world (or at least their friends and followers) if they so choose. Promos: Lowering the Barrier to Entry. So what say you?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. didn’t want to just about social media, I wanted to show I could use it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. The same 10 middle aged white guys who headline every social media conference.  Have you heard of Empire Avenue ? Just what we need. 
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Social Media] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Social Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. On the web you are what you publish… What are you? –David Meerman Scott. Content marketing has established as a powerful way to engage customers. It’s up on you.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Social Media] The Utility Of Social Business: 5 Strategic Wins
    Effective social business strategies connect people, processes and technologies in ways that strengthen a company’s competitive position and increases the value of its brand experience -- not to mention the bottom line -- with customers, employees, shareholders, partners and other stakeholders. Strengthen customer loyalty. Pretty basic, huh?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 31, 2009
    [Social Media] Warning: Social media may be hazardous to your health
    A lot has been written about the "danger" social media poses to companies and brands, but what about the real threat it poses to us as individuals? Here are the biggest threats posed by the advent of social media: Risk to personal security. Several companies in America already block social media sites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 15, 2012
    [Social Media] Customer experiences drive change
    Social media offers you an avenue to listen in on the customer’s experiences, and get answers to the questions you haven’t thought to ask. Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
  • B2BBLOGGERS  |  THURSDAY, JULY 8, 2010
    [Social Media] What Matters Most
    Hint: It’s not B2B social media. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. How can we help you Make Good Media? It’s not content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 12, 2012
    [Social Media] 10 Predictions For The Future of Marketing
    The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople. Big Mistake!
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 18, 2012
    [Social Media] INFOGRAPHIC: Social Marketing on the Big 3
    From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 18, 2012
    [Social Media] How to Really Grow Your Blog Traffic
    Tip 1: Social media is next to nothing. Unless you have a massive following and use a media platform to tweet your messages 500 times a day, it’s not worth it. Firstly, a few words about other guides, blog posts, and entire blogs on blog growth. Forget about them. Your growth doesn’t depend on Twitter, or Facebook.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social Media] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social Media] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. For a while, business is thriving. Here’s how: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Social Media] It’s Time For CMOs To Tap Into The Power Of Personalization
    The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] Short Form Video the New Way to be Social
    Short Form Video the New Way to be Social by Jayson Duncan - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. 10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. Fix it.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 15, 2013
    [Social Media] INFOGRAPHIC: The Evolution of Modern Marketing Automation
    From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Hit Your Number Faster with Sales Intelligence
    The comments from current customers and new businesses that stopped by the booth validated that cold calling is dead and without a very targeted message with relevant information from both traditional sources and social media, a sales rep’s chances of getting contact and creating new opportunities is very slim.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social Media] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Social Media] Increasing engagement in content marketing
    For social media content, images can help you stand out from the crowd. The bigger basic in social media, though, is timeliness and repetition. Because most social media is a never ending scroll, you want to put your content out there when your audience is most likely to see it. Start with the Basics.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social Media] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. Fortunately, integrating social media into your email strategy is easier than you might think. Send emails based on social media insights.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Social Media] How to leverage Facebook for business – III
    B2B Web Strategy Social MediaThis is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Social Media] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. Promote on Other Social Media Profiles. You should promote your presence on one social media site on other social media sites. Write a blog post.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Social Media] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. The brands that master their brand journalism tactics produce content that is also frequently picked up by traditional news media outlets through a strategic media relations strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Do you nurture your online personal brand?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Social Media] Savvy Week in Review - January 7
    B2B Social Media Landscape - by @basebot Base One in the UK has created a very cool, clickable look at all things social media (and we're honored to be featured in Twitter Square amongst great company If you're looking for inspiring ways to kick off the new year, look no further. Enjoy! And Happy New Year! Think again.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Social Media] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. Finally, look ahead.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social Media] How Facebook’s Graph Search is Embracing SoLoMo
    Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Graph Search is Facebook’s debut in to the search engine market.
  • SAZBEAN  |  SATURDAY, AUGUST 4, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 4, 2012
    The Post-Advertising Future  (Future Lab) How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle  (Top Rank) How to Capitalize on Web-Generated Sales Leads (Mashable!) News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 5, 2010
    [Social Media] The New Brand Investments
    In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Sample Social Media Plan for B2B companies. Jon Miller.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social Media] Five ways the mobile revolution impacts your blog
    They can navigate to see my books, social media training videos , upcoming social media workshops , and cities where I am speaking next.  In the mobile environment, these calls to action disappear. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. Tweet.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Social Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • BIZNOLOGY  |  MONDAY, OCTOBER 11, 2010
    [Social Media] Do online reviews matter to your existing customers?
    Tags: Local marketing Organic Search Social Media Marketing business businessandeconomy internetmarketing localsearch reviews smallbusiness
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Social Media] If you do just one analysis for your business…
    In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Social Media] Savvy Week in Review: January 28th
    The Savvy Sisters The 10 Stages of Social Media Integration in Business - by @briansolis Be warned, this one is lengthy; but it's worth it. Futurist and sociologist Brian Solis outlines the 10 stages that take a company from the fringe to the leading edge of social media. Social Media Isn't Enough. Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Social Media] A new look at Big Data, Audience and Influence
    During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Social Media] 5 Ways To Influence B2B Group Buying Decisions
    So how can you use social media to influence the group buying decision?  Here are five things to consider as you create social media content targeted at B2B group buyers: 1. Related posts: 8 Reasons Why B2B Social Media is Easier than B2C Although social media is seldom "easy", there are some distinct.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social Media] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Social Media] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • CK'S B2B BLOG  |  TUESDAY, MAY 10, 2011
    [Social Media] Video Q&A: The Mobile Revolution & B2B
    Through the session, I hit on many of the paper's core theme's across mobile adoption, the 'real story' on the mobile revolution, how mobile is uniquely prime for B2B and some very impactful attributes intrinsic to mobile media. B2B Mobile Marketing
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social Media] I Blog for Content, Not for Comments. Surprised?
    Anyone who follows me in social media knows that I am quite “engaging” on public platforms. My view of blogging, and of social media strategy, has undoubtedly been shaped by my primarily B2B experience in sales, business development, and marketing. You don’t have to comment with, “Thanks Neal!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. ” And perhaps it is finally true.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social Media] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Social Media] The Importance Of Storytelling In Social Recruitment
    The Importance Of Storytelling In Social Recruitment by Laurianne Laval - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social Media] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? It would be reductive to say that’s why he won the election, but many commentators believe his team’s brilliant social media marketing was a major influencer.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Social Media] B2B Marketing: Content Mills… …really?!
    They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet!
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] INFOGRAPHIC: The Current State of Social Networks
    From Ignite Social Media, here's an infographic that looks at demographics and other trends among social networks. View Original Article
  • THE FORWARD OBSERVER  |  MONDAY, JULY 1, 2013
    [Social Media] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
    Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. And kick ass. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Social Media] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company?
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social Media] A plan to challenge the Facebook monopoly
    What you must first understand is that technology did not make Facebook the biggest media entity in the history of the world. It is easier for people to move to a new house and a new city than to move away from their social network. In fact, day by day Facebook’s stranglehold on the social networking space grows tighter.
  • B2B MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Social Media] Marketing Communications Explained (with Donuts)
    Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. Marketing B2B Marketing Marketing communications
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] ZenDesk: You Are Their Hero
    We sat down with Pam Dodrill , VP of Customer Support at ZenDesk, to get some insights on the subject from a pioneer in the art of customer appreciation: How important is social media to a customer service platform? Social media venues drive the trend towards corporate transparency. Ah, we love our customers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Social Media] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Social Media] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. And in social media, personalization is kind of what it''s all about. The Pros & Cons of Commenting/Liking as Your Company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social Media] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Buffer Prevents Social Sharing Overload (Small Biz Trends). Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks (Brian Solis). Social Media Tips for Global Brands (Social Times).
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social Media] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • THE TOP LINE  |  MONDAY, OCTOBER 11, 2010
    [Social Media] The future of marketing will be all about customer data
    As I’ve mentioned in previous posts, Boston is rapidly rebranding itself as what Boston Globe columnist Scott Kirsner , and perhaps others, have dubbed as the Innovation Economy.  This week the focus was on marketing. This post focuses on what excited me most as a B2B marketing consultant.  Get it right the first time. Email this to a friend?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Content Marketing 1.
  • E-STORM  |  TUESDAY, JUNE 4, 2013
    [Social Media] New - Twitter Lead Generation Cards
    Twitter Cards are a feature that Twitter developed in 2012 to help your followers discover interactive and media experiences through Tweets.  It is one way to customize the content on Tweets to proactively spread awareness about companies or brands. What is a Twitter Card?
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Social Media] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach. 2) "Learn to love data and, for heaven''s sake, write well." - Ian Lurie, Portent. 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! Life is busy. 13) "Don''t try to do it all.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Reasons You’re Not Generating Leads From Social Media (HubSpot). Internet Marketing Jam).
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Social Media] A Brave New World in Book Marketing
    And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. Does your company create content that does not have a direct sales pitch? And that’s exactly the point.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Social Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling. Stay Tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Social Media] The Time for Twitter is NOW
    Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Related Stories The Twitter Book that changed everything 25 ideas for your social media network strategy The essential guide to building your business through Twitter search.
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