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  • JUNTA 42  |  THURSDAY, JULY 30, 2009
    [Social Media] Top 42 Content Marketing Blogs Released - Tipping Point Rises to the Top
    39 Eat Media Blog 40 Savvy B2B Marketing 41 Social Signal 42 Web Strategy by Jeremiah Related Posts: Junta42 Releases New Top 42 - "Marketing with Meaning" Leads the Way. Well, after a slight delay to coincide with the launch of the new Junta42 redesign , the Junta42 Top 42 Content Marketing Blogs have finally been released.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee : How Great Companies Make Social Media Work. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Social Media] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    For the sake of this post, we''ll use this past Inbound Hub article that performed well as our main example of one we could transform into an ebook: " The 16 Most Important Social Media Updates of 2012.". 'You may have noticed that some of our blog post topics on Inbound Hub are similar to the topics of the ebooks we develop.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, MAY 14, 2013
    [Social Media] Is content marketing inbound marketing?
    'Content marketing, inbound marketing, contextual marketing, social media marketing, agile marketing, etc. Getting confused? We’re here to help. While some of all these terms cover important changes, most really are umbrella terms. But content marketers will [.] The post Is content marketing inbound marketing?
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Social Media] The Positive Power of Jealousy: Finding Your Direction
    Kerry O’Shea Gorgone  teaches New Media Marketing at Full Sail University. Lessons on building a marketing and social media business Case study: Building a social media career in 12 months The number one business opportunity in marketing today. 'Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist. Laila Ali.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. There were many great stats from the webinar, but I chose only a couple to share in my post Has Your Organization Embraced Social Selling? Monday, November 5, 2012.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” million monthly unique visitors.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Social Media] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. While it seems like the importance of digital marketing – websites, social media, email marketing, SEO, etc. SMBs are practical. SMBs are resourceful. The Takeaway.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Social Media] Expectations and Experience are the New Competition
    Their online behavior and engagement levels are barometers reflective of the experience provided to them by your content, web properties and social media dialogues. For years, B2B marketers have been worried about competitors' products and solutions. Online publishing is the new version of one-upping. It will always be needed.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. BufferApp – If you have lots of content to post to your social accounts at once, Buffer allows you to set a schedule for automatically posting that content throughout the day.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Social Media] B-to-B Marketers: What Type of Twitterer Are You?
    read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter , and thought he hit it right on the head. This entry was posted on Wednesday, March 3rd, 2010 at 9:04 am and is filed under Social Marketing , Twitter. How Do You Measure Social Media Success?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Social Media] Tips to Optimize Conversion of Online Forms
    From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Happily, there’s more here than new labels. across channels.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? We have a lot ofavorite picks for you this week. The Savvy Sisters.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Social Media] 42 B2B Marketing Acronyms and Abbreviations
    May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). SME : Subject Matter Expert.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Social Media] Attend a Free Social Selling Workshop #S20C
    With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. Social Selling B2B b2b sales customer 2.0
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). Sounds familiar again?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Social Media] 5 Sure-Fire Ways to Generate Leads From Twitter
    Social media marketing is often filled with useless metrics. If social media marketing isn’t driving revenue, then it isn’t worth participating in. The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Download it for free! Connect with HubSpot
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] Adam Tinworth: Journalism in a Period of Continuous Change
    For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Adam Tinworth. But it is. Yes and no.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social Media] Who Won a Markie Award?
    Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards. Event Nirvana: McAfee.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social Media] Grow Your Google+ Business Page with the Power of Sharing
    Those kindergarten lessons are no less true in the world of social media. In social media, sharing means reposting the content of others (always with a clear link back to them!) It’s no secret that one of the keys to success in building a good following on social media is good sharing skills. Google
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Use Twitter to Talk Up Your Brand to Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Social Media] Should we have multiple company bloggers?
    Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Having a single point of responsibility is the most flexible and responsive situation that takes advantage of the rapid and real-time nature of the social web. culture, and capabilities of your company.  Advantages.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! FUN ALERT!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Social Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. Let’s Get Started!
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. For example: Video can engage your audience better than other media. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. They express many concerns: What’s the ROI? Your videos get shared more.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Social Media] Lead Scoring: How to pick the right ingredients for high ROI
    What did they receive from you via email or social media? Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. For example, did the person: Download a video? Watch a webinar? Review a price sheet?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Social Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Social Media] What People Get Wrong About Marketing Campaigns
    They may discover you one day because of a piece of content you''ve created, then get distracted, hear about you on social media, then come back months later because of a second piece of unrelated content. In 2013, we noticed a problem with the way social media marketing had evolved. What is going on here? It evolves.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Social Media] Content Marketing Hubs Deliver ROI
    Promote through social media. Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. chose to make my tip about Content Hubs. Content Hub serves to: Generate leads and/or engage prospects by providing a valuable, extended experience.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 11, 2013
    [Social Media] The Biggest Missed Opportunity in B2B Lead Generation
    PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. 'When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] The New Social Buying Journey
    or social selling are the hottest topics at this years conferences and trade shows. Organizations of all sizes are finally realizing they need to have a social presence and some form of social strategy in place. Most of these organizations started with a social monitoring tool (94%) or customer segmentation tool (73%).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Social Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. There have been books written on the topic of using social media for prospecting and sales, so I’m only touching on it lightly here. Don’t worry; you’re only just getting started.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] Are B2B Salespeople Thought Leaders?
    LaurenEHarper: #Social is not a quick fix. Are they active in social media? But how do you show up in a social convo? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. emphasis mine).
  • HUBSPOT  |  TUESDAY, JULY 6, 2010
    [Social Media] How to Create a New Facebook Tab in 3 Easy Steps
    If you are serious about social media marketing, you have probably considered creating extra tabs on your Facebook page. You know about the business potential they carry—companies use separate Facebook tabs to create landing pages, interactive elements and special offers. But how do you go about doing it? Add HTML to FBML.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Social Media] Salesforce.com to acquire ExactTarget
    They previously purchased Buddy Media, a social media platform and Radian6 a social media listening platform. 'June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Read the press release here. Salesforce.com is expanding their Marketing Cloud offering.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 12, 2013
    [Social Media] Best eMagine Posts on Lead Generation
    Pointers for using social media for lead generation. Many B2Bs still think of social media as merely an image/awareness-building vehicle.  But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Social Media] 5 Ways to Create a Culture of Content Marketing at Your Company
    2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. 'The importance of content marketing and inbound marketing are widely known. Basically content is the new SEO.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Enjoy and have a wonderful weekend!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Social Media] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    Coder Dojo Makes Coding Cool for Kids The Paradox of Social Media Popularity. 'By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Social Media] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Extra social media promotion creates more value to search engines. This past month has seen a huge debate about whether or not interactions on Google+ are a cause of better search rankings, or merely a correlation, but nobody disputes that search engines reward social media links to a piece of content.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Social Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. 100 Social Media & Content Marketing Predictions for 2010 - by @juntajoe Joe Pulizzi asked, "What is your prediction for how brand marketers will create and distribute their own content in 2010?" Cheers!
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Social Media] Why salespeople should sell ideas: an FAQ
    No doubt that number has continued to go up—especially with the rise of mobile and social media. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople.
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Sell Big to Small Business
    Watch out because small businesses are only average consumers of traditional media, trying to reach them this way might be a waste of money. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Want to know more?
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Social Media] What to Send Email Contacts in Different Stages of the Marketing Funnel
    case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. Example: Social Media Customer Success Story. For leads that download social media related content, we might send a customer case study focused on social media. Subscriber.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Social Media] 5 Critical Metrics to Measure Business Blog Performance
    Watch Social Media Shares. Social media can be a key driver of short-term traffic. Look at the historic social media shares for your blog posts to determine which types get the most short-term traffic from social media. Business blogging without measuring results is a complete waste of time.
  • ANNUITAS GROUP  |  MONDAY, APRIL 11, 2011
    [Social Media] The B2B Sales Role in the New Buying Process
    Social media has played a pivotal role in the shift of the B2B buying process.  Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media.  I recently had the opportunity to attend the Sales 2.0
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Social Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Social Media] Ten Fantastic Facts About The History of Internet Marketing
    From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure!
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 21, 2011
    [Social Media] Tips on How to Avoid Blogging Mistakes
    recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and How to Fix Them) outlines some items from industry leaders on what they see as the biggest mistakes. Marketing Tips Social Marketing cindy king how to avoid blogging mistakes Social media examiner
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Why Integration of Social and Traditional Media is Important
    But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. Tom Martin , founder of Converse Digital, outlines 6 steps in establishing a social media framework: What’s the goal ? This certainly applies with marketing.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] How to Get More Leads From Existing Content
    We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content. When promoting evergreen content in social media or when linking to it in other content (e.g. Create Landing Pages.
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Social Media] A blueprint for customer service excellence
    This formula holds true regardless of how customers make contact – by phone, email, online or social media.  'Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  It minimises the effort the customer needs to put in. perspective.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 4, 2013
    [Social Media] What’s Happening in the World of B2B Online Marketing?
    Ways to Win with B2B Content Marketing & Social Media. The result of smarter content and social engagement is a more qualified and educated consumer by the time they get to sales discussions which can mean a shorter sales cycle and even an impact on order volume and referrals.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Social Media] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Is it because he has a larger social media following to promote his blog post to? Social Media. 7) Followers & Reach - Some marketers think of their social database like their email database. What is the total count of individuals that your business can reach through social channels? Content. Yipee!
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Social Media] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    Her message was clear: buyer behaviour has changed, so marketing MUST take a new approach (61% of senior level executives are using Twitter and 84% of Fortune 100 companies are using social media). Social media is a noisy space and ‘attention is the new currency’. Creating compelling content is at the crux of it.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JUNE 10, 2013
    [Social Media] Mobile Emails for Small Business
    The next biggest time chunk (almost 15%) is spent on social media apps. 'Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing emails. No related posts. Blog Posts
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social Media] More than TV: Reflections from the Cable Show - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 6, 2013
    [Social Media] Sales and Marketing Co-Creation – The Power of a Cold Beer
    We love to read comments and appreciate those who share our updates on social media. 'At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard Gschwandtner.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 16, 2012
    [Social Media] New B2B Marketing Show to Premier on May 1
    We look forward to bringing you top experts in B2B marketing, sales and social media. We love comments and those who share on social media. New Online Marketing show to Premier on May 1st, hosted by Jeff Ogden of Find New Customers. In addition, we will continue to host Mad Marketing TV, sponsored by Act-On Software.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    Different Types of Ads: There's higher attention and emotional engagement with social media ads than with TV ads or ads on a corporate web page. Take a look at the results of an experiment NeuroFocus ran with a Visa ad on television, on a corporate web page, and on a social media site. What the Study Looked At. The Yahoo!
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Social Media] Can Your Personal Brand Be Too Popular?
    Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, The Social Media Dilemma. Social media claims to be able to put a human face on an entity, a business. Ford realized the value of social media and the rest is the present.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Social Media] because you can't beat free marketing training
    Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Social Media] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Social Media] What Are You Using to Help Identify Topics for Writing Your Blog?
    Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Reading Will Fuel Your Writing for New Business.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Social Media] How Context Strengthens Your Entire Marketing Funnel
    We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Social Media. Do certain types of offers seem to work best in social media as a channel? wink wink).
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social Media] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. With a little art and science we can make marketing human, approachable, and definitely more social
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Social Media] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Marketers are rethinking the way they qualify leads , and the traditional segmentation criteria that have become standard in the lead-buying lexicon (company size, industry, region) are no longer as indicative of likelihood to buy as socialgraphics, which include existence of a website, online review ratings, and social media activity.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Social Media] Twitter for B2B Marketing
    Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. 10 Essential Social Media Tools for B2B Marketers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Social Media] Marketing Strategy: 3 Steps to find the best tactics and results
    This mix of media drove 35% of those non-responsive prospects to pick up their phones and call Sales; 20% of them ended up buying services. B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%. Cindy Humphrey advises going back to marketing basics. Focus on the goal. Shifting Sales’ POV.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Social Media] The Go-to Guide to Creating Email Newsletters People Actually Read
    For example, if HubSpot were to send out a newsletter, we could do one solely on social media for business. In it, we could gather together recent blog posts on social media marketing, events that all social media marketers should go to, and maybe even a quiz of the best social media tools you use.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Social Media] Steps for creating a true lead nurturing program
    Executing Multi-Modal Lead Nurturing: Track all touch points (email, web, phone, social media etc.). Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. Your content should help you become a resource to prospects. multi-modal approach.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Social Media] How Do You Measure Member Engagement?
    think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Social Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Social Media] 7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)
    If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? Not necessarily. How "boring," right? 1) Healthcare.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Why B2B Telemarketing Needs to Change
    People are using the internet and social media more than ever before. B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Social Media] Prime Your B2B Marketing Mind
    This first course is designed to get you thinking about branding and how it's changed in the corporate world due to social media and Web 2.0. It covers branding, how to stay nimble to be disruptive, how personal and corporate brands overlap and social networking etiquette. Well, I am. Know why?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social Media] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Not only does the energy drink producer have a content strategy, it created its own media house to power it. Walking the "Be Human" Line in Social Media by @lisabarone.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Social Media] Is Social Selling in Need of Sales Enablement?
    Today, I’d like to write about some opportunities that surfaced during our analysis of the data that point to the need for sales enablement that can help your company’s social selling initiatives, as many salespeople appear to be struggling to find the value. And, many of them participate on social media. The fact that only 4.9%
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] 7 Sure-Fire Signs Your SEO Sucks
    Your search strategy doesn't consider social media a crucial part. TopRank created a fantastic diagram that illustrated the cyclical relationship between SEO and social media. If you're not posting content you create on social media, you're not giving people a chance to find it. 90s SEO is not on that list.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 20, 2012
    [Social Media] How to Make Your Presentations Wow Like a TED Talk
    He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He blogs at  The Steveology Blog. More importantly, I saw how the TEDTalks sausage was made. Tell a Story. Be Passionate.
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