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  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social Media] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? Facebook. Twitter.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Poken and Social Networking – The Perfect Match?
    In essence, similar to the iPhone Bump application , Poken allows you to wirelessly exchange your contact information and social profiles with those that you meet instead of exchanging business cards. If you are active in social media, and you go to a lot of social networking events, Poken is for you. What is a Poken?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Social Media] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world.  But I can also see many companies stumbling around trying to calculate their return on investment while their competitors are establishing a social media foothold. Three reasons why the experts are wrong about social media measurement.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Social Media] 4 New Year's Resolutions for Digital Marketers
    It's no longer enough just to be present on social media channels. Brands and businesses have developed new ways to take their social media initiatives to a whole new level, delivering content to their customers in hyper-relevant contexts. Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% online ad.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 27, 2012
    [Social Media] This is the week that was: The times they are a-changin’
    Time is, after all, the biggest obstacle that gets in the way of a company’s social media efforts. Social media review of the week. About five years ago the B2B marketing community was getting very excited about the whole social media thing. We hold our hands up. But that is of course no excuse. Enjoy!
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Social Media] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social Media a york times article exposing brooklyn based online business pushing add reviews and editorial commentary negative reviews   the original organic search   brian thinks not   intersects seo ranking posting hubspot blog   takes yelp converged interfaces google respected industry blogger
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Social Media] Spur Your Social Results: Customize Images in Canva
    Very often social media managers and marketers are creating content on the fly, in real time. Our social team at Act-On has discovered at least one good answer: Canva. Here you have a library of options to choose from, each tailored for a specific social platform. Social Media Marketing canva social media
  • CK'S B2B BLOG  |  SATURDAY, JUNE 25, 2011
    [Social Media] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
    It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst.   Click here to get the fun InfoDoodle and to learn more about B2B mobile marketing, head right on over here. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Social Media] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Social media marketing thought leader Chris Brogan on blogs: " No matter what, the very first piece of social media real estate I'd start with is a blog.".
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] How do you dicate content across networks? #sCRMchat
    Social CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia. Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company Focus
  • SAZBEAN  |  FRIDAY, NOVEMBER 2, 2012
    [Social Media] 8 Tips to Jumpstart Your Business’s Paid Social Strategy
    Every day, social media plays a bigger (and more expensive) role in the way brands find and court new customers. asked a panel of successful young entrepreneurs to share one paid aspect of their social media strategy that has actually worked. The question is, who’s paying for what — and is it really working?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Social Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” The report concluded that essentially Facebook IS the social web for this demographic. always try to get a sense of where they are with social media with a show of hands.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Ten Use Cases for Content Curation in Marketing
    Assess web and media mentions of and actions by competitors. Assess web and media mentions of their own company and brand. Manage social media participation.  Enable the right person to respond appropriately or lead discussions in social channels. Capture and repurpose social media mentions. 
  • NNC SERVICES  |  THURSDAY, DECEMBER 20, 2012
    [Social Media] 3 Predictions for Where B2B Social Marketing is Heading in 2013
    In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations.  Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and services are altered. 
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Social Media] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. B2B Web Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2009
    [Social Media] Studying U.S. keeps East European marketer a step ahead
    Ever since I connected with Kimmo there have been two things on my mind:  How did he get such a cool name and what’s it like to work in social media in Estonia. Mark:  How has your career path led you to your interest in social media? Mark: What social media platforms are being used in Eastern Europe? 
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Social Media] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • FUNNEL FOCUS  |  TUESDAY, MAY 31, 2011
    [Social Media] SiriusDecisions Recap: The Must-Attend Event for Sales & Marketing Processes
    Social media is becoming mainstream for B2B marketers. In one of their presentations, Sirius stated that companies that integrate social media as part of their marketing strategy have 20% higher response rates to their programs. B2B Marketing Marketing Automation Software Social Media
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2012
    [Social Media] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
    Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. Inbound marketing is no cakewalk. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] What’s next for Klout? Turning a “blunt object” into a useful tool?
    In this video interview, the company’s founder lets us sneak a peak at his company’s journey, the “tip of the iceberg” of data that we see, and a vision of turning a “blunt object” of the current scores into something that will ultimately become more interesting and useful to social media enthusiasts.
  • BLOG MY CALLS  |  MONDAY, MAY 7, 2012
    [Social Media] Conversion Rates: Marketers Shouldn't Forget Phone Calls
    Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. Marketers are obsessed with metrics. They measure everything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Social Media] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. It’s been proven that high income earners read more books than other demographics. Cohen.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social Media] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • MARKETING EDGE  |  FRIDAY, AUGUST 27, 2010
    [Social Media] Seth Godin, Peter Finch, and Your Success
    Hitting on a single topic in marketing, social media and business communications. Tags: corporate marketing marketing digital marketing Linchpin seth godin social web “A linchpin is the. Quick and to the point. “A linchpin is the essential element, the person who holds part of the operation together. quoted from [.].
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Social Media] The Psychology of Social Commerce: An Infographic
    Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce. Social Proof. Some highlights? When making purchase decisions, buyers rely on: 1. Authority.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness
    eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] Nimble Adds Social Data to CRM
    I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Here’s how it works.
  • ANNUITAS  |  TUESDAY, JULY 16, 2013
    [Social Media] Simple Social Selling Secrets
    Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years. Blog B2B Marketing Buyer''s Journey Demand Generation matt heinz Social selling
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] New IBM Study Addresses Major Challenges Facing CMOs
    The rise of social media - 56% of CMOs view social media as a key engagement channel. The Importance of Social Media. This study reiterates the importance of social media and the need for agencies to be better positioned as leaders in this evolving consumer engagement channel.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Social Media] 5 Design Principles That Drive Social Customer Experience Marketing
    Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Design Principles That Drive Social Customer Experience Marketing by Joe Ruiz - Maximize Social Business. … Continue Reading.
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Social Media] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social Media] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social Media] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Social Media] 6 Steps to Practice Your Social Selling Skills
    The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 11, 2011
    [Social Media] HubSpot Innovations for 2011
    Competitors report will provide new benchmarks to compare social media reach for Twitter and Facebook. Hubspot CEO Brian Halligan presents several new features in their inbound marketing software for the coming year. Some of the features include: Content Management System (CMS) will include mobile-ready templates.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Social Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E-mail Marketing Campaigns We all use e-mails as part of our marketing strategy, but have you considered adding social sharing options?
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Social Media] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. For example: 1. Or do you? Maybe you can do all 3 with HubSpot ? Maybe you need both?
  • MARKETING EDGE  |  THURSDAY, JUNE 9, 2011
    [Social Media] PR Problems in Big and Small Packages
    Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Social Media] [VIDEO] Watch @MNBurgess Share the Secret of the @SocialEmployee Revolution With @KareAnderson at @PivotCon #df13
    During the whirlwind of activity that was last month’s Pivot Conference , I had a chance to sit down briefly and talk with Kare Anderson ( @KareAnderson ), who was kind enough to write a nice piece on The Social Employee   (McGraw-Hill, 2013) for Forbes back in August. Branding Employee Branding Social Media Marketing The Social Employee
  • LEADER NETWORKS  |  WEDNESDAY, MAY 5, 2010
    [Social Media] The Social Enterprise Fail Whale
    Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality ” identifying the direction enterprise social software will take in the coming year. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. 2.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? All things being equal, relationships win.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Tips to create effective email marketing templates and why it really matters
    Despite the fact that inbound marketing is hot and that we live in social media times (and as you might know, I’m a strong believer in the endless opportunities of combining and integrating channels such as social and email), email marketing is still crucial. Inbound or outbound: it doesn't. Click title to read more
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Social Media] How to Use VerticalResponse Sign Up Forms to Grow Your Email List
    Email Marketing Tips in 2 Blog email marketing sign up forms Social Media verticalresponse You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. All rights reserved.
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. 2. Mobilize your website and start using mobile media for your business. 3. Keep yourself updated about mobile media and trends. Participate in Social Media! There are 6.8 billion Own a mobile phone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Social Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. He is one of the world's most well-known SEO experts.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative. question from their FAQ page.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] 5 Ways You Can Merchandise the “Masthead Value” of Publicity
    Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. The Wall Street Journal , for example, has high masthead value; the Wall Street Transcript… not so much.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Social Media] Savvy Week in Review - February 25
    Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] Public Speaking Tips and Techniques with CK Kerley
    We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] B2B Content Marketing Statistics
    87% of B2B content marketers use social media. 49% of B2B marketers rate social media effective or very effective as a content marketing tactic. 87% of B2B marketers use social media to distribute content, up from 74% in 2011. B2B marketers use an average of 5 social media sites to distribute content.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] How To Build Referrals With Social Sales
    While this could be a topic for another article, you would also like to be … Continue Reading How To Build Referrals With Social Sales by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Who wants referrals? You do, that’s who. Comments LOL.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Social Media] Marketing Automation Weekly Wrap-up - 2009/08/07
    Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Thank you so much, editor Fiona Vesey!   I also also nominated for the SLMA marketing award for the fourth year in a row! Nothing! What do you think?
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Social Media] Fighting Obesity Is Good for Business
    Some 80% of conference attendees believe that online methods, especially social networking , are critical to corporate wellness success. Encouraging members to post their progress online and promote it via their social networks creates a culture of healthy living. Healthcare Industry Social Media obesity Rick Warren Saddleback Church
  • SAZBEAN  |  SATURDAY, JULY 13, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 13, 2013
    Here are the top Internet strategy, marketing and technology links for the week of July 13, 2013… Most Believe Behavioral Marketing Can Boost ROI (Marketing Charts) Apple And Google Are No Longer Among America’s Favorite Brands (Business Insider) Accepting Guest Blog Posts? News & Notes
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social Media] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Social Media] B2B Email Marketing Best Practices eBook
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Social Media] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Social Media] Do You Treat Your Sales Teams Like The Hunger Games?
    In the post Tom explains many of the typical sales tactics and how they have been reshaped by social media and technology. Set up watchlists on your prospects, find them on social networks that can give you insights to what they are thinking and feeling. The Hunger Games in Sales. Redux. Being the Tribute Winner in Sales.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on  social media strategy  he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Social Media] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. link] pic.twitter.com/5KtZyxfpzJ — Source4Women (@Source4Women).
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Social Media] The Possibilities of Blogging and Blog Marketing Are Underused
    And this in a social media marketing reality in which blogs play a crucial role. recent report from Econsultancy and Big Mouth Media,  the “ Social Media and Online PR Report ”, gives some figures (most of the respondents were from the UK, followed by other European countries and then the US). Fast-forward to 2010.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Social Media] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Austin Finch, Sr.
  • EARNEST ABOUT B2B  |  TUESDAY, JANUARY 29, 2013
    [Social Media] 5 things we learnt from Davos that we thought you needed to know
    Social makes the top table . The business agenda specifically had three key themes: one about creating new value and reshaping business models; another about how to leverage advances in science, technology and medicine; and the final one, how to adapt to the future evolution of social technology. Well kind of. The big 5 . link]. 2.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] [Video] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Social Media] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    People seemed to agree: Google+ just hasn’t found a place in our overly social lives. apart from he “social media explained” board jokeGoogle+ Fails Because It Makes You Feel Like A Losergratpost go.brlnd.nl/ZBE. State of social media. Google+ fails to win over our hearts. So true. OzoBGW. Captn Crunch!
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social Media] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. The Takeaway.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Social Media] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them? Speaking on social + lead gen at 3pm. And we''re going to tell you how. mkYwE.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 2, 2013
    [Social Media] How To Get Started With B2B Content Marketing
    This is where social media can really shine. As social media expert Jay Baer says, “ Content is fire, social media is gasoline.”. sales, customer support, social listening, customers, etc.). In the last ten years, the way people buy has changed dramatically. Interview your customers, too.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] How to Make Social Sell: From Thought Leader to Thought Provoker
    Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Social Media] Marketing Made Simple TV “Television on the Internet”
    We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Check out.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social Media] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. Why use it? Download it today. What do you think?
  • INBLURBS  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Setup a corporate blog to get traffic and sales
    Also it is important that you concentrate on some of the brilliant social networking and bookmarking sites that helps your corporate blog to get search engine traffic. As searching engines started indexing social media content, submitting your corporate blog to social media helps in driving new business leads and increasing sales.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    For example, forms should be simple and ask for only the necessary information. 8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. By Dawn Gadless  | Business Development Director. Always be learning.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Social Media] The True Cost of Not Meeting Your Customers' Expectations [Infographic]
    Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. For businesses, this concept is both intriguing and concerning. Client Services Daily
  • MARKETING EDGE  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] Ipad an Icon of Mobile Power Computing – And What it Means to Marketers
    Hitting on a single topic in marketing, social media and business communications. Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this. Quick and to the point. Time 24:50 We interview St.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Updating and maintaining your business’ various social media accounts is a time suck. If you find yourself following these practices consistently, I recommend taking the next step with the full suite of tips in this presentation I gave at INBOUND, Social Domination: How To Conquer ‘The Big 3’ Social Media Networks.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social Media] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Low online visibility.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Social Media] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    In particular, the focus has been placed on building a strong social media base. The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. Depending on a company’s goals, customer satisfaction through social media can also be tracked.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Social Media] Sales Best Practices include Marketing-Sales Alignment
    Use of social media to identify decision makers. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Keeping existing customers.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] Mad Marketing TV is educating the world – and me
    Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. This is how it happened.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of July 14, 2012
    Ways to Stay On Top of Social Media  (Mashable!). The 10 Commandments of Social Media Etiquette  (CIO.com). 12 Essential Social Media Cheat Sheets  (Mashable!). The Key to Effective Mobile Ads on Social Networks  (Business Insider). How to Choose a Social CRM to Manage Data  (SpinSucks).
  • CLIENT BRIDGE  |  THURSDAY, MARCH 7, 2013
    [Social Media] SLIDESHOW: Marketing That People Love
    Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 12, 2012
    [Social Media] 10 Predictions For The Future of Marketing
    The latest trends in marketing all center around hype and buzzwords like Social Media ,  Content Marketing ,  Mobile Marketing  and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople. Big Mistake!
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 24, 2010
    [Social Media] Savvy Week in Review - September 24
    Five Reasons to Make Social Media Part of Your SEO Strategy by @derekedmond via @MarketingProfs Derek Edmond of KoMarketing Associates explains how social media involvement can boost your online visibility big time. Another week draws to an end and the leaves are starting to fall here in New England. Enjoy! Mark W.
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