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  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] A 13-step crash course in digital marketing
    Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The Who owns social media? magazines, newspapers)?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social Media] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Social Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Pew research on teens and social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Don Imus.
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [Social Media] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda.  My morning routine includes a Twitter dose along with my cup o’Joe.  Twitter recently provided an unexpected 140-character, Public Relations gem.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Social Media] Top 5 Brand Building Strategies for Professional Services Firms
    Dominate the Social Media Space. One of the most highly leveraged brand building strategies available to professional services firms today is based on the growth of social media. Businesses of all types are becoming regular users of social tools such as LinkedIn , Twitter, and YouTube. But how do you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Social Media] The Rise Of Visual Storytelling
    The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And this holds up when you look at how the social world is evolving. How can brands compete? Information Overload. Videos.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
    “He had great experience and industry knowledge, but he just didn’t work out.&# Or at a social media company in NYC, a VP departs after just … Continue reading → Business relationships Demand Generation Fearless Competitor Get Back to Work Faster Leadership Lessons Online Presence
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Target Your Social Marketing with Facebook Custom Audiences
    Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. Custom Audiences is a targeted advertising tool that allows Facebook page owners to upload a list of their email contacts for Facebook to match to social profiles. social media marketing , facebook
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Social Media] 17 Realistic Ways to Get More Website Traffic
    Social media experts like Rebekah Radice are powerful online influencers. Leverage social media. 13) Share your content on social media. I’m pretty sure you all knew about this. 14) Add Sniply or another overlay widget to your social media posts. It’s what makes it go. 11) Advertise… frugally.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 11, 2015
    [Social Media] Using Data in Holiday Planning and Other Data News
    For digital marketing professionals—whether you’re an SEO, social media marketer, web dev, etc.—this This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Want more?
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. But it’s not just that video is big right now – it’s that it’s getting bigger.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Social Media] New Sales Competency – Use Content to Sell
    Social selling” while new and popular, doesn’t yet represent a significant breakthrough in the way B2B sales people sell. As currently applied, social selling is simply a different, and hopefully more efficient way to research buyers, to network, and to conduct some initial touches.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Social Media] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. Steps to Building Your Social Media Framework - by @globalcopywrite. How can it be August already?
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] 10 Things That Can Destroy an Email Marketing Program
    Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. 2013: The Year of Social Merchandising.
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Social Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Social Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 2, 2012
    [Social Media] BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    Social media presence. Written by the sales and marketing expert Jeff Ogden, President of Find New Customers, it shares information on content marketing, lead nurturing, lead scoring, social media and more. Marketing blogging Find New Customers management-best-practices social mediaBlog age. link].
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Marketing Charts and Trends « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] Is a Blog Just a Container?
    Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Social Media] 5 Ways to Increase Engagement With Your Content
    Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). Image via CrunchBase. Is it you?
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Social Media] Master narratives and framing the debate with B2B marketing
    The company defined a new way of thinking about the role of technology in a whole host of social and economic issues. For small business marketers and consultants focused on social media and search, HubSpot's master narrative about the why and how of inbound marketing is beginning to frame the whole conversation. Delivered."
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Social Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). Because it’s real. It’s in the moment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. The reason the sales team loves case studies is it gives them evidence.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Social influence on the rise. Soon, social influence marketing will become a mainstream competency.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Social Media] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Though more individuals will impact your business now, customer control in your business isn''t really a new trend sweeping the world of marketing. 3) Social media will be all about engagement. Not to be a Debbie Downer , but engagement isn''t the only thing that works on social media. Who knows? inbound marketing
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. You want to be seen as a thought leader. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Two approaches to attain large, engaged Twitter groups
    This week I've been featuring the insights of Dr. Ben Hanna and the provocative findings of the social media strategy he is revealing month by month on his B2BOnlineMarketing blog. The first is a view of social media as an interpersonal medium governed by interpersonal rules.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Social Media] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. The folks at Hubspot have done it again! Up from 9% in 2009.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Social Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. – so they flow consistently together and are all attached to the same brand message. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social Media] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. The key word here is novel.
  • VISUALLY  |  THURSDAY, OCTOBER 8, 2015
    [Social Media] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social Media] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social Media] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too.  We won a handful of clients too. Internet game plan – blogging and social media. 5. I’ve been running Find New Customers for five years. There were some long slow periods too. What do you think?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Social Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Social networking 101 LinkedIn style. 3) Engage in Groups. Please share!
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social Media] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Social Media] What are the most reliable content channels to connect with customers?
    consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook. Pinterest.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Social Media] Marketing Automation does not make you smarter, better looking or a better marketer
    We love comments and those who share on social media. Happy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. They suffer from a few problems: Little to no engaging content. No lead scoring. No marketing calendar, budget, etc. What do you think?
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Social Media] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. This Guy Gets Social Selling. Sales and Marketing. Kevin makes some good points. Check out her workshop video below. Suite.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
    Social media and email marketing are two of the digital content marketer’s most powerful weapons. Like the sword and shield to a knight, or a gun and lasso to a cowboy, social sharing buttons and optimized email messages help define the image of the modern digital marketer. Here’s how to do it on Gmail: 1.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Social Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Review: Topsy Social Analytics
    hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy’s Social Analytics will definitely be on my regular list of tools. Have you used Topsy’s social analytics? This chart can also be downloaded in csv format. What do you think?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 But don’t take my word for it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] B2B Marketing Content: Lure or Lasso?
    But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership Tweet This!
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 16, 2009
    [Social Media] The joy of tweets: Twittering Rocks on Bloomsday
    Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an  e-mail from Australia. Tags: Innovation Social Media bloomsday creativity jamesjoyce stephendedalus twitter ulysses Quite natural."
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Social Media] Spray and Pray Marketing 2.0
    And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy!
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Social Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Izzy’s co-owner Jeff Sommers realized [.].
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Social Media] A great year ahead for the Society for New Communications Research
    tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics. The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [Social Media] Healthcare & the integrated channel - Understanding Cancer TV
    As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. More Healthcare and Social Media. Social media is coming to healthcare. Social Media Conference Deep Dive. Time 18:33.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Corruption on social web ethics Infographics Personal inspiring quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2009
    [Social Media] Social Web Ushers in “The Era of Alone”
    The social web has ushered in the &# Era of Alone.&#. Communication also defined our social structures. Even the smallest Medieval village had a town square where people could meet, trade and socialize. This is the Fourth and final segment of a series on “Self and Social Media.&#. Permanently. 
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Social Media] Why SMEs need their own social space
    The SME Community is hugely underrepresented both in the media and to government – a statement that seems ridiculous given that these companies represent 99.8% of all UK enterprise. Tags: SMEs social media Federation of Small Businesses SMEs linkedIn netoworking social media So how can this be? Watch this space.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social Media] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). How Social Media and Mobile Change Pricing Strategies.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Social Media] Jeff Ogden of Find New Customers is one of the best writers in America!
    which was shared on social media hundreds of times. love to read comments and appreciate those who share on social media.  As my friend Jay Baer said so eloquently “Content is fire. Social Media is gasoline.” HubSpot Verified account ? HubSpot. The world needs great writers. Write on! :).
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Social Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. Helping Unlock the Marketing Puzzle.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Social Media] Use Voice and Emotion for Positional Content
    When developing content for your social media channels, it’s easy to go “off brand.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay. Author information.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 1, 2011
    [Social Media] Interview with Dick Axelrod of Terms of Engagement
    Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: Yes.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). ProBlogger).
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Social Media] How to Improve Your Email Marketing With an Integrated Approach
    When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level. Email & Social Media Integration. Email & Search Integration.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google to Launch Dedicated Google+ Analytics Tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Social Media] How to sell stuff on your B2B blog without being annoying
    I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist.  Tags: B2B and social media Blogging best practices economics of social media Right? Frankly I think this defeats the community-building aspect of a blog. Why not?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Social Media] CMOs Speak: The Guide to the New Crazy World of Marketing is released
    We love comments and those who share on social media. The new white paper to help Chief Marketing Officers deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it is penned by Jeff Ogden of the sales lead generation company Find New Customers. Click the image at right to download it. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Social Media] Foursquare case study: Are “swarm parties” in your company’s future?
    When we tentative Brits embrace a social technology and it spreads beyond the early adopters, history shows it is probably well on its way to becoming a multinational phenomenon and is here to stay. This is key: Social media influencers in any area love meeting each other face-to-face, hence the success of ‘tweet-ups’. Enjoy!
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Social Media] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Come up with a marketing strategy. 3.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.”
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Social Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social Media] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Social Media] Content: Not Another Channel
    Social media? Like social media, email, search, media, or direct marketing, they want content to be departmentalized, siloed, circumscribed, and cleanly defined. And that's not to mention the involvement of the aforementioned channels: search, email, media, and social media are just the beginning.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [Social Media] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
    We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. Joe Pulizzi. Jim Burns.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Social Media] 4 Reasons For B2B Marketers To Explore Pinterest
    Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Social Media] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    And for good reason, as this added functionality brings us a new way to share our content socially. . On your website you will display the Send button similar to the Like button, and you may choose to replace your ‘Email a Friend’ button or other social sharing functionality with the new Send button.  It is evolving. 
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Social Media] The Sales Development Playbook #PeopleMatter #MustRead
    To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. People is not the only take away though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2009
    [Social Media] The end of PR as we know it
    I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.  When Mark challenged me to respond to his post on libel lawsuits and social media, I was thrown for a loop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 5, 2010
    [Social Media] Are new business grads getting an “F” in social media marketing?
    They have gone something like this: ME: So do you have any experience on the social web? have spoken to five marketing seniosr from very good schools and only one was on Twitter or LinkedIn and none of them had ever blogged or done social media marketing on a job or internship. STUDENT:  No. Have about 3,000 of them. Digg this!
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