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  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Social Media] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Key Ingredient #4: Shared Analytics.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. but it''s hilarious.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Social Media] 5 Signs You’re Buying SEO Snake Oil
    Today getting found online is all about offering valuable content that is shared by others on social media. We can also provide an SEO audit of your website and social media activity and make recommendations for improvements. Or, did you actually pay to get your website demoted from the results or even delisted?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Social Media] Social Data, Structured Data & No Data: SMX East 2013
    At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. From no data, to big data, to social data, and structured data, the topic was everywhere! Social Data. Last week I headed south to New York City to speak on a panel at SMX East.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Social Media] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Social Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. Establish expectations.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 4, 2010
    [Social Media] Interview: Content Production with Vanessa Rhinesmith – Part I
    How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  You mentioned the idea of conducting what you called “pre- social media” activities.  Vanessa Rhinesmith. Establish expectations.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Social Media] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Social Media] Savvy Speaks: Google Plus What?
    So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? I’m the one who write about hog-tieing Social Media and Goggle+ was one of the reasons for that post.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Social Media] Pinterest – It’s Not Just for Women
    But if your company caters to men, should you ignore this up-and-coming social network? Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business ” Why? Your boards are what you make them.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] My $50 Per Month Social Sales Tools Box
    There sure are a lot of free applications that are well designed for social sales tools that are available on the marketplace these days. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Social Media] Content Marketing Masterclass: Content chaos & social sea change
    Opentopic blog >> opentopic.com What next for content marketing and social media? Even the role of social media, for so long the avenue for. As content marketing’s effectiveness has been proven out, the sheer volume of content being created is growing at breakneck speeds. Marketing ROI Cmo marketing roi
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. The more others share about you and your content, the better your website performs.
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 20, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 20, 2011
    [Social Media] Several B2B Perspectives on LinkedIn’s IPO
    With this week’s IPO of LinkedIn, which happens to be social network site that seems to be most synonymous with B2B social media, we could not ignore it. We round out this week’s posts with a couple perspectives on why social media matters to business and how it fits into your life. from B2B Voices.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook AdminMost Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. Users can still use the top drop down arrow (#1) to choose the Page they wish to administer. This is where I get a little excited.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] What Marketers Can Learn From Charlie Sheen
    Charlie has a consistent story wherever, whenever, whatever type of media you see him in. Be “#Winning” In today’s era of social media, people want to connect with people, not faceless corporations. Branding social media brandingCharlie Sheen seems to know a thing or two about marketing.
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [Social Media] Growing brand awareness with the Olympics
    Click on the free white paper here to get some information on social media monitoring that can help you focus your ads. News & Notes Social Media Social NetworksThe 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams.
  • WRITESPARK  |  TUESDAY, JULY 6, 2010
    [Social Media] Is It a Case Study or Just a Testimonial?
    Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Case Studies Sales Materials Social Media case studies case study customer quotes customer stories customer story success stories success story testimonial white paper
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Social Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaVideo Timeline. Mi6 Thoughts.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 18, 2011
    [Social Media] B2B Online Marketing Content: How Much Should You Give Away?
    One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging. Inbound Marketing b2b content marketing social media
  • CHRIS KOCH  |  WEDNESDAY, JULY 28, 2010
    [Social Media] Do too many cooks spoil the blog?
    individual employees can blog as long as they adhere to the company’s social media policy. Tags: Blogging Brand, Reputation, and Positioning B2B marketing Blog Brand Brand Management marketing Social Media Image via Wikipedia. In part, this is an issue of control. Multi-author is part of traditional branding.
  • B2B MEMES  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] Wine, Roses, and Oil: PR and the Truth
    Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency CB: Public relations?
  • DIGITAL BODY LANGUAGE  |  MONDAY, FEBRUARY 22, 2010
    [Social Media] Google, Display Ads, and B2B Marketing
    With its heavy investments in social media, with the new Buzz platform , and the full Twitter feed, as well as the algorithms to understand these in real time, Google is in an enviable position. Tags: Social media Buying Process information exchange search What does this strategy mean for B2B marketers? A lot.
  • REPUTATION TO REVENUE  |  THURSDAY, DECEMBER 3, 2009
    [Social Media] More evidence that give-to-get is the key to success
    Investing in social media skills, tools, and initiatives to help share the wealth of knowledge and experience that lies throughout your organization. Tags: Marketing Reputation Strategy doremus executives financial times give-to-get marketing social media survey thought leadership not sales pitches). Photo: sekimura.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social Media] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Social media are too important these days to your marketing and promotion to discard, so avoid even looking like you are clickbaiting!
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Social Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. Rather than all of social, perhaps you talk about Twitter specifically. This situation sound familiar? Story angle #1.
  • THE POINT  |  MONDAY, SEPTEMBER 28, 2009
    [Social Media] 6 Easy Steps to Increase Leads from Your Corporate Blog
    Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] How To Become A Social Business
    I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” What are the traits of successful social marketers ? Strategy
  • SAZBEAN  |  TUESDAY, MAY 10, 2011
    [Social Media] Developing a Mobile Strategy
    Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). Marketing Mobile
  • SAZBEAN  |  THURSDAY, MARCH 24, 2011
    [Social Media] The Rise of Social Commerce
    It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Social Media] K’s Top Five for the Week – February 27
    Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. The Biggest Question When Using B2B Social Media by @ardath421. Tweet. Enjoy!
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social Media] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media? Yes or No? Lots more.
  • NUSPARK  |  SATURDAY, JUNE 19, 2010
    [Social Media] B2B Marketers Unsure of Twitter Effectiveness
    Tags: Social Media
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Social Media] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 5, 2009
    [Social Media] 13 Top Books for CMOs - Recommended by The CMO Club
    The New Influencers: A Marketer's Guide to the New Social Media. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Business Stripped Bare: Adventures of a Global Entrepreneur. Leading Change.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 6, 2010
    [Social Media] What B2B Marketers Can Learn from B2C Stories
    Inbound Marketing Marketing Implementation Role of the CMO Social Media/Web 2.0 Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. It was engaging. And they all lived happily ever after.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 17, 2011
    [Social Media] How important is the size of your social network?
    As much as we’d like to say that size doesn’t matter, it really does when it comes to your social network, and directly influences your “reach.&#. social mediaReach ? “Ok, bigger is better then!&#. The balance for you is that of course, you want the greatest possible potential.
  • SAZBEAN  |  TUESDAY, AUGUST 10, 2010
    [Social Media] Be Ready to Respond if You Ask for Feedback
    Tags: Business Content News & Notes Social Media Social Networks eCommerce
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Social Media] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Action : No easy way to retweet a post, or share to other social sites. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. There are plenty of VAs who specialize in social media management. Related posts: 4 Time-Saving Tips for Social Media Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 23, 2015
    [Social Media] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
    Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? Again, I was very engaged in their emails and social channels, and they knew that. But don't worry, this post will not include any movie spoilers. Of course they have an email list.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Social Media] How to Create an Infographic in an Hour or Less [5 Free PPT Templates]
    For the sake of time (our mission is to create an infographic in under an hour after all!), for my infographic, I''m going to choose a compilation of stats we''ve already aggregated in a previous blog post: " 18 Fresh Stats About the Current State of Social Media Marketing.". Usually. Seriously -- don''t throw in the towel just yet.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 1, 2013
    [Social Media] Concrete actions toward creating more a more civil social web
    Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? How can we help you Make Good Media? And, by the ease at which you can tell Mark wrote it.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Social Media] NextPrinciples Offers Integrated Social Marketing Automation
    Social marketing is growing up. It starts when a new medium is created – email, Web, now social. These are commercialized into “point solutions” are perform a single task such as social listening, posting, and measurement. marketing automation nextprinciples omni-channel marketing social listening social media marketing
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Paving Media Cow Paths
    It’s easy to sign on to any social platform these days, but having an account and using it appropriately are two different things. Social media has turned the corner in the last two years. Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Social Media] How to Implement The New Rules of Marketing and PR
    We will feature stories about social media innovators from the Midwest who are attending SxSw. We are also doing some fun events and playing with neat gadgets during the week. I am road tripping to Austin with Social Media Breakfast Minneapolis/St. Time 22:50. – Analysis paralysis is a function of group think.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Social Media] 3 Ways to Grow Your Business With User-Generated Content
    This user-generated content can be shared  across your different channels , including emails to your customers, your social media channels, and throughout your website. User-generated content is a powerful tool for building social proof, and it’s one of the most effective ways to build trust on social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Social Media] How Your Startup Can Overcome Content Marketing Challenges
    These businesses post opportunities for projects ranging from social media management to content marketing. Inbound.org is an online community for inbound marketers, includng growth hackers, developers, content marketers, and social media specialists. Beginnings are hard. Mistakes Are Amplified For Startups. Guess what?
  • I-SCOOP  |  FRIDAY, MAY 24, 2013
    [Social Media] Social, content and PR: connecting the human dots
    Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing, storytelling and social media take center stage. Welcome to the age of the human voice and the integration (or rather: connection) of social, content and […].
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Social Media] How & When People Use Their Favorite Devices [Infographic]
    Same with watching television: A person might watch a TV show, and then hop on social media via their smartphone to discuss what's happening. I know, I know. It's little depressing to think about how much time we spend staring at screens on a daily basis. Productivity Office Life Daily IGSS
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Social Media] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
    Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. But Twitter is dying, and it’s all because of you.
  • ACT-ON  |  WEDNESDAY, DECEMBER 2, 2015
    [Social Media] Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
    Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. Brand ambassadors and the pitfalls of social media: Earlier this year, Kim Kardashian caused an uproar in the pharma community. Pharmaceuticals. But why? Alcohol and Tobacco.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Social Media] How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company
    We love comments and those who share on social media. With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social Media] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Will they know what to do next?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, SEPTEMBER 4, 2010
    [Social Media] No budget? Apply guerrilla marketing ideas to the social web
    In essence, the social web was providing my content. But the most fun guerrilla social media tactic had nothing to do with business, it involved my band, Jabooda. FedEx had become our own personal social media network! Tags: Case studies Social Media Strategy facebook Remember, I had no budget!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Social Media] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    by Neal Schaffer - Maximize Social Business. Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. What the heck is a Top … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Social Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Demand Generation Podcasts
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Social Media] Remarketing Advertising Strategies with Google Analytics
    Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.  It’s proven to work well as a tactic.  Keyword Remarketing.  Mobile.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Social Media] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social Media] Inbound Marketing: Are You Attracting Quality Leads?
    The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Social Media] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, SEPTEMBER 11, 2009
    [Social Media] Marketing Automation Weekly Wrap-up - 2009/09/11
    It’s definitely a media type that has been under-utilized recently and has some compelling benefits: [link] Stuart Wheldon on B2B Magazine with a post about SaaS, Social Media, and the economics of educating buyers. Tags: marketing automation Social media data management B2B Marketing
  • PR MEETS MARKETING  |  TUESDAY, APRIL 7, 2009
    [Social Media] Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials
    Recently laid off – how to leverage social media to create your digital persona and brand while judiciously networking to find the opportunities right for you. Social Media. Social Media. Social Media.  . Tags: Uncategorized Social media Me 2.0 wouldn’t really add anything.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social Media] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Social Media] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This data supports the argument for investment of marketing time and resources in blogging and social media. Why, you ask?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Social Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Include a call to action that takes subscribers to your social accounts and website. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Social Media] How Marketers Should Engage Their Mobile User
    Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. By focusing on your mobile engagement, it will allow you to better segment your content for your users via email marketing, social media, and web to app experiences. Don’t let this deter you.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Social Media] Book Review: Social PR Secrets
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website. Lisa Buyer. times more visibility.”
  • SAZBEAN  |  TUESDAY, MARCH 13, 2012
    [Social Media] 10 Commandments for Effective Online Social Networking
    Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. Social media engagement is a conversation, and participation is the currency required. Pull, Don’t Push. ” 2.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 27, 2012
    [Social Media] We’ve Enhanced VerticalResponse Social!
    To bring you the best possible social media marketing features, we’ve made a few enhancements to VerticalResponse Social – Yes, already! . Now you can: Create social media campaigns for blog posts you haven’t published yet. Add or delete a new social destination. Edit link titles and summaries.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] Mind the Gap between Marketing and Value
    The big story about The Gap (you might call it "The Gap Flap," although of course I never would) is how a fierce outcry in social media forced The Gap to take down its new expensive logo in favor of the old one that its customers love. No, you say, it is about the power of the social media, right? The Gap. Well, perhaps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 10, 2009
    [Social Media] Can Twitter read your mind?
    The social media consumer research applications being developed right now represent the most exciting, dynamic aspect of marketing I have seen in my career. Tags: Internet marketing research advertising social media innovation twitter One friend tried it and said it recommended the very car she was going to buy. for free.
  • B2B MEMES  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] Personal vs. Corporate: Six New-Media Principles, No. 3
    In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. But in the social media world, they have an increasingly personal and direct connection to their readers. Six New-Media Principles: Introduction.
  • MI6 MARKETING AGENCY  |  THURSDAY, JULY 28, 2011
    [Social Media] Top Marketing Posts, week of Jul 11
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Why Social Media Isn’t Just Another Marketing Tactic. Helping Unlock the Marketing Puzzle.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, MARCH 24, 2011
    [Social Media] Content marketers: throw out your editorial calendar!
    The first recommendation in Accenture’s publication, Social Media:  Rewriting the Rules on Content Management , is to throw out your editorial calendar.  Shocking!  Through content curation, marketers can harvest timely, relevant topics from news articles, blog posts and social mentions.  Shocking! 
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Social Media] Change is in the Air
    This includes highlighting how PR is an integral way to drive tangible results that address marketing objectives. I’ve also written extensively about social media and virtual events/meetings. Tags: marketing pr Cece Salomon-Lee PR Meets Marketing Social media It’s an exciting time. For the past 3.5 Thanks!
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  TUESDAY, APRIL 15, 2008
    [Social Media] Taxes and Twitter a great combination for H&R Block
    Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Time 13:04. Enjoy this podcast.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Social Media] [INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz
    Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. The 7 Traits of the Social Employee” is the second in a planned four-part series in support of The Social Employee.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Social Media] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Tech-savvy.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social Media] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 billion. Cognitive Technology
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Social Media] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Social Media] Tips & Tricks for Searching Google Like a Pro [Infographic]
    usually have this thought after trying variation after variation of pretty specific search terms, like "recent social media statistics," without finding what I''m looking for. Sometimes, I wish Google would just read my mind. You just have to know what those tricks are and how to use them. Productivity Office Life Daily
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