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  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 12, 2015
    [Social Media] Content Commoditization is Coming — Prepare Your Brands!
    Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. by Justice Mitchell - Maximize Social Business. Author information.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Social Media] Vital statistics for B2B marketers – The case study
    Back in June, Earnest began its very own social media experiment. Each week the social web turns up a whole plethora of facts and figures – occasionally insightful, sometimes jaw dropping and now and then, just plain bemusing. Various media coverage. ‘Do you think B2B social media is not worth it?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Social Media] 5 Tips for Marketing Podcasts with Social and SEO
    In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information. Podcasting
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. Include buttons on your website pages that direct visitors to your social media profiles.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Social Media] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Social Media] How to Use Location Targeting in reddit Advertising
    How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Reddit
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social Media] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media? Yes or No? Lots more.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2016
    [Social Media] The Most Fun Class Ever
    Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood. They laughed and trash-talked each other and had a great time.
  • REPUTATION TO REVENUE  |  THURSDAY, MAY 14, 2009
    [Social Media] The new, new marketing: Health tech coalition may point the way
    The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously.  But social media was "new" in marketing five years ago. I'm all for it, of course. responses.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Social Media] How to Brand Your Business on a Budget: A 6-Step Guide
    Understanding those things helps you determine what kind of media your personas are consuming, what motivates them, and where they “live” online. Its overall online presence increased by 343%, with website traffic alone seeing a 63% boost. 3) Have a consistent social media presence. you get the picture. What does it entail?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social Media] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. Everybody wants their content to go viral. Even an individual blogger?
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Social Media] Content Marketing Masterclass: Content chaos & social sea change
    Opentopic blog >> opentopic.com What next for content marketing and social media? Even the role of social media, for so long the avenue for. As content marketing’s effectiveness has been proven out, the sheer volume of content being created is growing at breakneck speeds. Marketing ROI Cmo marketing roi
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 15, 2015
    [Social Media] Social Selling is a Hot Topic, But Even Savvy Reps Have Questions
    On October 8th, we hosted a webinar with Barbara Giamanco, a social selling expert and a pioneering thought leader and consultant on social selling.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking. Tweet.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Social Media] Brand Choice: “vision of perfection” or “perfect visibility”
    A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. That is no longer possible, as social media ensures that anything noteworthy can be highlighted by communications outside of your control.
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 25, 2010
    [Social Media] Dynamics of Influencers
    One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space. There is much agreement with that, but there is also the sense that this is somehow new within the world of social media. Tags: Influencers Social media
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Social Media] Service Economics in a "Something Failed to Go Right" World
    What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Then, however, if you look at the set of problems that might surface in social media you see that these three criteria are not met.
  • MARKETING EDGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Social Media] The Mayor of Twitterville Talking Change
    Social media can bring people together, case in point, Albert Maruggi and Shel Israel. They would have little chance to break bread except for their new found common ground called social media. Israel reflects on the change social media has made on the initial meeting between individuals. Time 24:46.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Social Media] Savvy Wrap Up: July 29
    Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. Social Media Feedback as Customer Prophecy by @markwschaefer.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Social Media] B2B Marketing Myth-busting, Redux
    Myth No. 2:  Social media is a flash in the pan.   B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [Social Media] Some Recent Posts about B2B Social Media
    As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. As always, let us know in the comments below if you have seen any other recent posts about B2B social media that resonated with you. Five tips for B2B social media marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Social Media] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    But I also have to thank a couple of other people who make the show go: Craig Yaris, now of Social Ribbit. good example of how this benefited me is when my friend Basil Puglisi organized Social Media Camp NYC. Jon Ferrara ,  Nimble.com  - Social CRM (6/14/2012). Melonie Dodaro , Top Dog Social Media (9/27/2012).
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] Savvy Week in Review - February 3
    Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. Here's how you can boost the value of your blog and social media engagement. February is upon us, and the days are getting longer. Here's why you need to craft them with care -- and some tips on how to do it.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Social Media] Savvy Week in Review: December 9
    Although this article is specifically targeted to Facebook it could apply to any social media open comment situation. Social Media Tip: Using the New YouTube Layout by Meredith Darling @merdar via Social Media Delivered. Happy Friday! Check out this short video post to see what is new. by @ leeodden.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2009
    [Social Media] A great B2B marketing learning opportunity!
    Dr. Hanna has an extraordinarily rich and diverse experience in B2B online marketing than any other person I've known: Currently VP Marketing for Business.com where he oversees all aspects of marketing and brand strategy, including online marketing, public relations, social media, direct marketing and events.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Social Media] 5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
    That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Social Media] Case Study: Improve Search Rankings With Social Media and Website Optimization
    blogging, social media, video) before trying out another. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Produced an online video about social media marketing. Created a LinkedIn group.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Social Media] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment.  Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. It is a word that I used to hate because it sounded so grandiose. 
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Social Media] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 2, 2016
    [Social Media] Are you making six of the most common digital marketing mistakes?
    From online campaigns to social media and e Commerce, digital marketing has become an integral element in the way consumers. Assuming you have answered positively to the long-standing debate as to whether digital marketing is the new norm, you finally accept that online marketing is overpowering offline brand building.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Social Media] 16 Remarkable Web Analytics Guides, Tips and Techniques
    This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others. Which Google Analytics (GA) metrics are most important?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  is simple. 
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Give the Emperor some underwear Ed
    There’s no doubt that the latent power of social media in B2B is potentially huge. In the latest B2B Barometer study 78% agreed that B2B social media is more than simply a passing phase. Furthermore, 70% plan to increase spending on social media over the coming year; 1 in 10 significantly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Social Media] Creating the beautiful blog with Stanford Smith
    Click here if you can’t see the video interview with Stanford Smith of Pushing Social. recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. How we engage with our audiences beyond comments.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Social Media] Savvy Toolkit - CMI's 100 Content Marketing Examples
    Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Social Media] Savvy Week in Review: April 29th
    This succinct and sensible post gives you some solid tips on how to milk an interview for all its worth and come away with a bunch of content for social media and other venues. Success on the social web? How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Hold up, people. Typical.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • MARKETING EDGE  |  MONDAY, MARCH 12, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • B2B MEMES  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] Is a Blog Just a Container?
    Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? I don’t think so (and, again, I’m not saying that Tinworth thinks so either).
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Social Media] 5 Ways to Increase Engagement With Your Content
    Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). Image via CrunchBase. Is it you?
  • B2B MEMES  |  WEDNESDAY, MAY 26, 2010
    [Social Media] Monetize Your Typos
    while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Social Media] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). Because it’s real. It’s in the moment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. The reason the sales team loves case studies is it gives them evidence.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] My $50 Per Month Social Sales Tools Box
    There sure are a lot of free applications that are well designed for social sales tools that are available on the marketplace these days. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Social Media] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Are you trying to optimize your title for social sharing? Using media in your tweet is a great way to engage your followers. Image Credit: Medium.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Social Media] How to think differently about B2B Content: Interview with Florence Quinn
    Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. They’re all becoming media that we’re interested in.”. Maybe it’s the service of technology,” she says. Quinn asks.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Social Media] The Growth of Video and Mobile Marketing; Key Stats and Trends
    Videos can be posted for free and linked via social media and email marketing. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments. Companies need to understand this paradigm shift and adapt. Video Posts
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [Social Media] Small Businesses: Is Your Website a Novelty or a Utility?
    The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. This is not surprising to me.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 3, 2012
    [Social Media] B2B Public Relations: 7 tactics to pull more leads into the funnel
    Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Use social media to promote it.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). B2B Marketing Social Business CMO collaboration marketing Life was good.
  • PWB MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Social Media] Five Tips in Choosing a Perfect Domain Name
    If you like what you see and want even more advice on your social media and interactive marketing programs, contact us. B2B Marketing social mediaFor most of our assignments, a domain name is already part of the equation. The problem with coming up with a domain name isn’t the registration process. Avoid hypens.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Social Media] Ideal Customer Persona – made with Social Data
    What if there was a way to build the ideal customer persona by using social data? Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!
  • SAZBEAN  |  MONDAY, FEBRUARY 21, 2011
    [Social Media] Review: Topsy Social Analytics
    hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy’s Social Analytics will definitely be on my regular list of tools. Have you used Topsy’s social analytics? This chart can also be downloaded in csv format. What do you think?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Social Media] Top 10 Posts on B2B Lead Gen for 2010
    In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Social Media] Old Spice Viral Campaign Increases Sales
    It will be interesting to see if Old Spice continues to converse with customers via videos and social media or if this was just a limited-time campaign.  If it is a limited-time campaign, time will tell if Old Spice can keep it’s sales lift or if it falls after people lose interest. According to The Nielson Co. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social Media] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 But don’t take my word for it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Social Media] B2B Marketing Content: Lure or Lasso?
    But also you can think of this as where you can use your content in other social spaces. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Social Media] Spray and Pray Marketing 2.0
    And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social Media] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social Media] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy!
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social Media] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? question of intent.
  • MARKETING EDGE  |  THURSDAY, JULY 21, 2011
    [Social Media] Google + Dust Ups and Corporate Social Perspectives with Geoff Livingston
    Hitting on a single topic in marketing, social media and business communications. marketing social media Brands Chris Brogan Geoff Livingston google plus google+ google+ for businessAnd yes. Quick and to the point. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine.
  • MARKETING EDGE  |  THURSDAY, MARCH 10, 2011
    [Social Media] Are You a Whining Consumer Who Doesn’t Pay Full Price? Join the Crowd
    Hitting on a single topic in marketing, social media and business communications. marketing small business social media technology Free Economy Phil Simon small business technologies The New SmallQuick and to the point. Picking up where Chris Anderson, the author of the book Free, a tome about the free economy.   In [.]
  • MARKETING EDGE  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Boxers or Briefs? Manpacks Has The Answer
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Social Media] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments.
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Social Media] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Quick and to the point.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • MARKETING EDGE  |  THURSDAY, JULY 1, 2010
    [Social Media] Is Your Company Social At Its Core?
    Hitting on a single topic in marketing, social media and business communications. Tags: small business social media customer loyalty location targetting mobile marketing social tactics Izzy’s Ice Cream is a premium, delicious ice cream. Quick and to the point. Izzy’s co-owner Jeff Sommers realized [.].
  • MARKETING EDGE  |  MONDAY, APRIL 19, 2010
    [Social Media] Here’s What New Media Broadcasting Looks Like
    Hitting on a single topic in marketing, social media and business communications. Tags: Social Media Innovators Midwest new media Mashable New Journalism Techcrunch Interview with Danny Schreiber of Silicon Prairie News(download video here or play it below on the page). Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 18, 2009
    [Social Media] Five Ways Facebook Can Get You Fired!
    Can your social media activities cost you your job? So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Tags: Social Networking Facebook social media You bet they can, and it’s my mission to show you how to avoid that fate!
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Social Media] A great year ahead for the Society for New Communications Research
    tremendous amount of research is being generated by the members of SNCR, which is helping business and political leaders grasp social media’s unique characteristics. The Society of New Communications Research named its 2008 fellows today , and I’m lucky enough and honored to be one of them.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 15, 2008
    [Social Media] Healthcare & the integrated channel - Understanding Cancer TV
    As the consumers of information fragment their consumption across a variety of media, so too has sophisticated media properties built new outlets for focused topics. More Healthcare and Social Media. Social media is coming to healthcare. Social Media Conference Deep Dive. Time 18:33.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Social Media] [Video] The Rise of Social Selling
    Have you heard the term "social selling" yet? Basically, it starts with social media -- which is simply user-created content. Social selling is about what you do with this content. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Social Media] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” It's kind of like TV.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Social Media] How Marketers Should Engage Their Mobile User
    Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. By focusing on your mobile engagement, it will allow you to better segment your content for your users via email marketing, social media, and web to app experiences. Don’t let this deter you.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social Media] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Social Media] The Awesome Power of Guest Posts in Content Marketing
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever!
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 14, 2011
    [Social Media] Our Favourite Posts, Week of August 8th
    He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Some quick handy stats about social media and lead generation. Helping Unlock the Marketing Puzzle.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Social Media] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    by Neal Schaffer - Maximize Social Business. Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. What the heck is a Top … Continue Reading.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social Media] Being of Service Matters More than Being Social for Media Relations
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Social Media] New Facebook Verification Badges Highlight Dire Need for Disruption
    Social Networks Are All Smooshing Together, One Feature at a Time. All the social networks are starting to look the same. The social networks are starting to look the same, and they''re starting to make changes with the brand -- not the user -- in mind. The Time for Social Media Disruption Is Now. Here''s why.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    If marketers know one thing it’s that social media is huge. That was the takeaway from the panel “Social Capital: The Billion Dollar Digital Future,” which took place yesterday at South By Southwest Interactive. Companies are largely defining influence and social media success on their own. Who knows? Share email.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Social Media] 10 TED Talks to Watch to be a Better Marketer
    From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership. 1. Alexis Ohanian: How to Make a Splash in Social Media. Simon Sinek: How Great Leaders Inspire Action. Too good to be true?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social Media] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Social Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Marketing Technology
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Social Media] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business. Facebook is a powerful tool to market your business and brand. Author information.
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [Social Media] Bad service blowback - United Breaks Guitars
    Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. And the main lesson here is not actually about social media, it's about customer service. Four days after posting the video, and 1.3 Obviously the damage is done.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Social Media] How Marketing Can Collaborate with Sales to Create Engaging Content
    Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Go prospecting.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Social Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Social Media] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets: It’s important to note that these survey results don’t mean that content creators should abandon mediums such as blogging or podcasting, as these content outlets will continue to provide value over time.
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