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  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Social Media] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing." immediately knew the world was super hungry for a lot more social media marketing knowledge. That’s social media."
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social Media] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social Media] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Social Media] 4 Tips To Becoming A B2B Marketing Insider (and More)
    And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA.  Want to become a B2B Marketing Insider?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social Media] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here Sell me baby.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] Visual Social isn't Vanity, it's Vital.
    'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), Now, don''t get me wrong, there is a hierarchy of importance when analyzing your social media strategy. test.".
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Social Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Maybe you don’t spend ? of your life online like I do. Linkedin.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 11, 2013
    [Social Media] How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
    We love comments and those who share on social media. 'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. But how can you learn for sure?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Social Media] Old CMOs, New CMOs and Broken Marketing Organizations
    The analytical background might be a surprise, but it makes perfect sense with the current emphasis on search engine marketing and social media. This is the first in a series of posts about CMOs and the challenges they face. It’s no secret that the average CMO tenure is short relative to those of other executives. metrics).
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Social Media] Savvy Toolkit - SEO Periodic Table of Ranking Factors
    It also give you some actionable and logical steps in terms of ways you can use social media to build rank with your site. So I am thankful to Danny and the folks at Search Engine Land for their recent creation of the Periodic Table of SEO Ranking Factors.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social Media] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Severely. Then something magical happened. What's Going On?
  • DIGITAL VOICES  |  SUNDAY, NOVEMBER 14, 2010
    [Social Media] Beyond minimalism in the on-the-go music information experience
    Maximizing the effectiveness of your social marketing activities Identifying & Selecting the right Content Management System for your Website (part 2 of 2). -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Categories.
  • DIGITAL VOICES  |  SUNDAY, APRIL 24, 2011
    [Social Media] Harnessing the actionable web chatter
    The 11 commandments of football – for Managers Maximizing the effectiveness of your social marketing activities. -->. -->. Social Media. social marketing. social media. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! This is probably our fault.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social Media] Attributes of a Thought Leader
    As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. Able to make others receptive.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Social Media] Blogs - The Centerpiece of Content Marketing
    Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs are part of a company's owned media. Extend your brand without paying for third party media. Blogs support an array of media formats. Justifying Blogs: Blogs are easy to use.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Social Media] Fulfill your resolution to blog in 11 steps
    If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Are you Using Blogs to Reach the Professional Tradesmen?
    While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build  thought leadership and branding is better served by blogs. Blogging has become an accepted part of the online media landscape and blogging is easy to do. How Do You Measure Social Media Success?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] Find New Customers is primed and ready for a great 2012!
    Three times a week with our Laugh and Learn with Find New Customers show) Not only is it the most TV-like show out there, I also have world-class guests who are experts on buyer personas, content marketing, social media, lead nurturing and scoring, etc. We love reading your comments and those who share on social media.
  • WINDMILL NETWORKING  |  MONDAY, MAY 12, 2014
    [Social Media] In Sales, Which is More Valuable, Your Brand or Your Accounts?
    by Craig Jamieson - Maximize Social Business. Related Stories What If Your Prospects Are Not Using Social Media? Social Sales 'Let’s face it, we salespeople have a tendency to be nomadic. Really good salespeople are in constant demand and that includes fielding offers from competitors.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Savvy Toolkit: 101 Marketing Charts and Graphs
    This Marketing Data and Research presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook It's the holidays and we're plenty busy, but we couldn't resist a quick peek at this robust collection. But this report isn't just about social media.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social Media] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    2) How to Harness Social Networks to Drive Growth - This video will teach you learn how to harness OPNs (other peoples’ networks) to drive demand and growth for your business. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ).
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Social Media] Merging Social and Mobile to Maximize Your Reach
    If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. Mobil
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Social Media] 5 Tips for Developing Strong Buyer Personas (via )
    In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, … Read More. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Social Media] Is Measurement Always Necessary?
    What if you’re just starting off in social media or a marketing plan and you’re not sure whether it’s working? Learn how to use Google Analytics to measure social media success! As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] Why Every Business Should Be On Pinterest
    Is Pinterest the most sales actionable social network out there? Because the site’s very structure makes it the most sales-actionable social media platform around. Setting philosophy aside, here are some hard numbers in support my contention that Pinterest is the most sales-actionable social network out there.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Social Media] Three Ways Personas Improved My Marketing
    What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Social Media] Facebook Provides New Resource for Non-Profits
    The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media. Free Webinar: Promoting Nonprofit Events With Social Media.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 10, 2013
    [Social Media] What’s Happening in the World of B2B Online Marketing?
    He covers such facets as landing pages, blogging, SEO, Social media Marketing and eMail marketing. I’m a sucker for a good infographic, and Social Media Today doesn’t disappoint. Your Ultimate Guide to B2B Internet Marketing Part 4: Four Steps to Effective Digital Public Relations. B2B Web Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Your personal share price rises and falls based on your ongoing social engagement, and the activities of your “shareholders.&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social Media] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social Media] Facebook Conversations Do NOT Lead to More Views [New Data]
    For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. Once again, we find that conversations have very little (if anything) to do with reach-building social media marketing effectiveness. Biggest Webinar Ever: The Science of Social Media 2011.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [Social Media] Top Takeaways From Blogwell Philly 2010
    To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. “Disclosure is the law.&#
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Social Media] New Tool to Measure Web Presence Optimization
    It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 3, 2014
    [Social Media] Solidify your brand voice for better SEO
    Your search engine optimized (SEO) content and social media copy must sound like a single voice to your customers. You may create a brand persona to serve as a profile for your social media representatives. 'You know how important it is to create an aesthetically uniform brand for your company. Consistency is key.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 3, 2011
    [Social Media] Content Curation. 5 Ways to Succeed, Eventually
    Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Recognize, however, that c ontent curation is a long-term social media strategy. B2B Lead Generation | Content Curation. One of our favorite bloggers is Jay Baer of Convince and Convert. Neicole Crepeau. Saturday.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Social Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags have become a standard part of online conversation and stretch across many social platforms. Mostly this happens on Twitter but permeates into other social media use. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Social Media] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Social Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 23, The Social Consumer: Case Studies and Roundtables.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” million monthly unique visitors.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 15, 2011
    [Social Media] Friday Wrap-Up: This Week in B2B Marketing Tips
    What B2B Social Media Are.And Aren't I feel like a week doesn't go by in which I'm not sharing a post about social media, but the fact of the matter is: it's a hot topic Happy Friday everybody! Please enjoy some of our favorite tips from around the blogosphere this week!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social Media] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Social Media] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. While social media use is growing in Japan, it is not the dominating cultural force for change as it is in other parts of the world. Bowing deeply.
  • WORKFACE  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] Messengers of Trust: Part II
    At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Happily, there’s more here than new labels. across channels.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring?
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social Media] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? We have a lot ofavorite picks for you this week. The Savvy Sisters.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Introducing The Social Business Benchmark ™ Program
    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. Not so fast!
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Link Thought Leadership to Intelligent Client Discovery
    One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. They’ll increasingly realize it’s difficult – if not impossible – to engage decision-influencers/makers in these media without compelling perspectives to offer.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Social Media] The Book: Digital Body Language
    Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] 5 Tips for Awesome Slideshare Content Inspiration
    am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Social Media] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Take the opportunity to take a critical look at which media is the best fit for your content and where it’s likely to get most readership. If you manage social media for your CxO, go to them with ROI numbers in hand. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. thousand?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Social Media] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc., So what? We want to know!
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. Podcasts. Video.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Social Media] Savvy Week in Review - Oct 15
    Research: Social Media at Work by @CYNC_marketing Wondering how IT decision makers and other tech marketers are using social media? How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time! FUN ALERT!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Social Media] The Rise of the Content Marketer « The Effective Marketer
    Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. And scary?
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, FEBRUARY 28, 2011
    [Social Media] YouTube for B2B Marketing – Really?
    We help many companies with marketing and social media strategy. For example: Video can engage your audience better than other media. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. They express many concerns: What’s the ROI? Your videos get shared more.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Social Media] February Mi6 Chart Toppers
    1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. Let’s Get Started!
  • EMAGINE B2B BLOG  |  WEDNESDAY, AUGUST 26, 2009
    [Social Media] So, is it social networking? …or social notworking?
    Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has.  See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. 
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] 5 Tips to Be a Lean, Agile Inbound Marketer
    You need to find your customers, then attract them to your website with the right blend of content, social media, and SEO. 3) Learn From Your Experiments: Make sure your experiments with new content and social media channels result in documented learning. Lean What? What's Lean Got to Do With Inbound Marketing? WRONG!
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social Media] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 3, 2012
    [Social Media] Why Cold Calling emails almost never work
    We love to read comments and appreciate those who share on social media. Ever get an email with the deal of the century? Sure you have. have too. But there’s a problem with those emails. People read them with a finger on the delete key. Cold emails are almost never successful. What do you think?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social Media] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Social Media] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. 'Rocky Balboa.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • HUBSPOT  |  MONDAY, JULY 8, 2013
    [Social Media] 10 of the Best Pinterest Boards to Teach You About Marketing
    This pinboard from The Social Media Room offers a one-stop shop for things like whitepapers, podcasts, and even magazines that will help you up your marketing game. 2) Social Media Education Board. Drilling down a little deeper, this pinboard offers social media education, specifically. you know. Best part?
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] How to Use Stock Photos Without Looking Lame [SlideShare]
    But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. 'Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). Content Creation Design
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Social Media] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social Media] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). Sounds familiar again?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Social Media] 4 Social Ways to Make B2B Direct Mail More Effective
    With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Social Media] Savvy Week in Review - November 13
    Hiring for Social Media: The Ugly Side - by @ambercadabra Amber Nasland shares some social media job descriptions, and many of them have the same thing in common: Companies still don't know why they need or want social media. Happy Friday the 13th! Enjoy and have a wonderful weekend!
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Social Media] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
    Presentations offer a powerful marketing channel that can trigger social media sharing and build your reputation as a thought leader. If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We ignore 99.9% We are all connected.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 18, 2009
    [Social Media] Savvy Week in Review - December 18
    We've got a social media scientist and a series of book excerpts - some business, and some all pleasure. 100 Social Media & Content Marketing Predictions for 2010 - by @juntajoe Joe Pulizzi asked, "What is your prediction for how brand marketers will create and distribute their own content in 2010?" Cheers!
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough.
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Social Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Tips twitter
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Sell Big to Small Business
    Watch out because small businesses are only average consumers of traditional media, trying to reach them this way might be a waste of money. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Want to know more?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze!
  • SALES CHALLENGER  |  WEDNESDAY, MAY 30, 2012
    [Social Media] The Death of Solution Selling
    Once a customer has understood their needs, they are able to quickly assess options and suppliers by tapping into social media, the internet, a network of purchasing consultants, subject matter experts, and industry influencers and quickly zero in on a solution. We believe we are fast watching the death of solution selling.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
    Turning it all on:   Once Philips had a grip on its offering and customer data management, it began to determine lead scoring parameters, gauge buyer interest level, convert anonymous visitors to known visitors, and engage qualified leads through its website, social media and other marketing channels. Michel tells us how.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] Clarity Trumps All In Content Marketing
    Including a CTA that simply says “Click Here to Download” or “Get a Free Article” won’t persuade readers into clicking the same way that “Download Our Free Tip Guide to Generating Leads” or “Register Here for Our Webinar on Social Media Marketing Techniques” will. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 17, 2009
    [Social Media] Marketing Analysis: Foundations for Great Analysis
    One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. In this post, we’ll look at the key foundational elements of good analysis.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Social Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social Media] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Here we go!
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Social Media] The Remarkable Marketing Made Simple TV show
    Yaris of Social Ribbit , is working on new show formats. We love comments and those who share on social media. 'This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show.
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