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  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [Social Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages To say I’m looking forward to this opportunity is an understatement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Social Media] Why This Blog Post Went Viral
    The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). Many, many more people wrote to me, both on and off social media, to say how much the post resonated with them. 'By Cas McCullough, {grow} Community Member. This one? 20 minutes! It was human.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Social Media] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    01 – Jay Baer, President of Convince and Convert and Author of The Now Revolution , believes that the path to an organization’s social media success can never be paved by a single expert, “ It’s about distributing social media responsibilities across the whole enterprise.”. 2011 was about … owning our accountability.”.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Social Media] Should B2B Marketing Be More Visual?
    It proves, once again, the impact of visual media on the human experience. One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. Indeed, one doesn’t even need to be literate.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 11, 2011
    [Social Media] SIIA CEO Interview Featuring Umberto Milletti
    Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 Core cloud applications (email, CRM, ERP, etc.) Sales 2.0 customer 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Social Media] 6 Tips For Building a High Quality Blog Following
    Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” News & Notes
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Social media sites. Oddly, just the option of sharing on social media gave the perception that the content was more worthwhile. Podcasts. Video.
  • INBLURBS  |  FRIDAY, JUNE 29, 2012
    [Social Media] How to Build a Brand through Inbound Marketing
    With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums. Businesses are always interested to increase the reach of their brand to get in front of future customers. Brand building can be a though thing if not done the right way.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Social Media] Who Won an Eloqua Markie Award
    Social Media Innovation. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Social Media] A 7-Step Plan for Getting Started with Content Marketing
    Of course, social media provides so many ways to listen. Here's a great Slideshare from Stefan Betzold on social media monitoring tools (thanks to Mark Schafer for bringing this to my attention on his blog, {grow} ). A few years ago, my husband and I were preparing for our daughter's arrival. Where do you start?
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Social Media] Writing is a Critical B2B Marketing Skill
    Things like blog posts, commenting in discussion groups, sharing on social media, creating articles for nurturing programs, email messaging and more. The Internet, publishing technology and social media will only demand more fuel (content) to feed the beast. " a guy at a cocktail party was asked. Writing is a skill.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Social Media] Tweet “Type” as a Means for Threading the Approval Needle
    Other Twitter Topics:       The Graying of Facebook       Multiple Account Layering Strategy        Social Media: Not Just for Kids        Email The Scoopdog Team. Read time = 3-4 minutes)   In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. 
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 9, 2013
    [Social Media] FAQs About our Fall Marketing Expert Webinar Series
    We''ve had titles about inbound marketing, PPC, Facebook ad buying, retargeting, mobile marketing, mobile landing pages, call tracking, Google Analytics, direct mail, web design, landing page optimization, conversion optimization, social media marketing, SEO, Google Authorship, and everything in between. That''s what it''s about.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social Media] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Social Media] The Social-Shake-Up: A New Breed of Marketer is Coming
    All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] Why PR Doesn't Drive Sales
    There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. but success is typically measured by the number of hits and more recently, the number of shared media hits on Twitter and Facebook. Why PR Doesn't Drive Sales. Create remarkable content.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Social Media] Facebook Launches Customized Calls-to-Action for Apps
    Calls-to-action and social media are two crucial components of your inbound lead generation efforts. If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. But is there another way to do it for the rest of the world? What Are the Details?
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Social Media] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Is this the end for website design? Of these, 58% believe that they don’t need one (Source: Serif).
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Social Media] Simplify and entertain, Mr. B2B seller – a great example
    Just the Facts: BtoB Magazine’s inaugural  2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service  RapidResponse™ , for their superior use of social media. In the vast ocean of companies that sell products and services to businesses, all boats look alike. Sure you do. My answer?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 12, 2013
    [Social Media] 5 Reasons Why Your Facebook Page for Business Needs Help
    My bet is out … Continue Reading 5 Reasons Why Your Facebook Page for Business Needs Help by Scott Ayres - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'It’s the year 2013 and pretty much every business either has or feels the need to have a Facebook page.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Content Management Lessons Learned
    Yesterday, I spoke at the Financial Services Social Media conference organized by Haymarket Conferences in London and presented on the belief that content is an asset. Repetition is not just okay but required : Social streams continue to grow with more content. More brands and people continue to use social networks.
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Social Media] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. For some of us, that continues to be email.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Social Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 5, 2013
    [Social Media] Using RebelMouse to enhance your live events
    'As part of Syracuse University’s 2013 Commencement ceremonies, we used a great tool called RebelMouse to curate social content and present it to our larger, global audience. The Tool: Allows for curation of user-generated social content from across a variety of platforms, using a variety of functions (hashtags, search terms, etc).
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Social Media] The Mi6 Tweekly: Week of June 21, 2010
    RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. Is Social a Source for B2B Leads?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Social Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Social Media] From the Intern Desk: A Guide to Digital Marketing Acronyms
    They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – lucky you! Synecore uses an RSS feed to syndicate posts from our “Marketing Technology for Growth” blog to sites such as Business2Community , Social Media Today , and Technorati.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social Media] Savvy Toolkit - B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    Every social media channel is seeing increased adoption, often by 15-20%. This week, the Content Marketing Institute (CMI) and MarketingProfs released B2B Content Marketing: 2012 Budgets, Benchmarks and Trends (Stephanie and I were two of the authors, so we had an up-close-and-personal look at the data).
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Social Media] Savvy Week in Review: June 24
    10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava. Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy! Blogging Like a Big Baby by @markwschaefer. Sometimes it's best not to know everything.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Social Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? This is equally true with your B2B marketing efforts. Lack of knowledge.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social Media] Why Your Personal Brand Represents Your Career Insurance
    This is why everyone needs to be active on social media and, ideally, to have a blog which demonstrates your expertise – like Fearless Competitor. Share on social media. We love to read your comments and appreciate those who share our blog posts on social media. You would have to update your resume.
  • B2B VOICES  |  WEDNESDAY, MARCH 31, 2010
    [Social Media] Show me the CNNMoney!
    After all, they’re running a business and we need to help them do that — whether that’s driving revenue or building our reputation ( Shannon Paul has a great post on this topic Social Media and the C-Level ). mentioned why getting internal buy-in for social media is important last year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] Facebook Advertising for Dummies (Wiley)
    But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.”  1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2009
    [Social Media] Savvy Week in Review - November 20
    Is Social Media a Marketing Thing - by @ConversationAge Will social media be the biggest bubble since the dot-bomb, or will it pave the way for a paradigm shift in how we do business? Valeria Maltoni of Conversation Agent thinks B2B companies are sitting on a goldmine of an opportunity in the social arena.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Social Media] 7 Examples of Brands That Pop on Pinterest
    Sure, Oreck may be a more boring, industrial-type product (not a brand you would typically think of following on a social media site), but then again, you haven’t see how clean its floors are. Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology. Oreck.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social Media] Who Is Your B2B Customer & How Do They Find You?
    How Does Your Market Use Online Media? This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Mobile Media Ads. Social Media Profile Engagement.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Social Media] Content Strategy Ain’t Just For Large Companies
    But with the rise of internet connectivity, mobile access and social media, content development and delivery has become affordable for even the smallest company. Because of web and mobile access and the rise of social media, small companies truly can compete with larger companies. The answer is yes and no. Photo Source.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Social Media] SEO & WP: Killing it in 2012 – WordCamp Boston
    Social Media Detection (Learn which social media networks are your users logged into). This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. Analytics.
  • CK'S B2B BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Social Media] Video Interview: Mobile Marketing At The PPAI Expo
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. While leading two mobile marketing sessions at the 2012 PPAI Expo  in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social Media] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. Checklist of questions: Who is our target audience?
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social Media] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Social Media] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. I get to “meet” the parents, grandparents and kids of my social media friends. But week by week I have been falling in love with Instagram. It is just pure, pressure-free, lovely, creative fun.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Social Media] Twitter Launches New Follow Button for Websites
    For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. People who follow your social media accounts are more likely to engage with your brand, retweet your content , and become fans and evangelists for your company. Want to increase your business' reach on Twitter?
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Social Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
    This is an example of social donor management , the methodology that is aimed at connecting the social activity and data of your alumni with your advancement team''s fundraising efforts. And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social Media] B2B Marketing Events Around The World - Mar 2011
    London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 23, The Social Consumer: Case Studies and Roundtables.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Social Media] From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
    In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. am astonished by what I didn’t know then compared to what I know today.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 16, 2011
    [Social Media] The Panda Update: Unique Content Rules, People
    All kinds of things, from social media signals to whether people have blocked a site using the Google Chrome extension, now play into how a site ranks. Tweet I attended the SEMNE meeting last night that featured Eric Enge of Stone Temple Consulting. Eric talked about the ramifications of Google’s Panda Update.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 17, 2013
    [Social Media] Why You Shouldn’t Assume when Signing Employment Agreements
    We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. 'Employment agreements can come back to bite you, big time. learned that the hard way. Shame on me. I lost my domains. Shame on me.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Social Media] 23 Awesome SEO Blogs Everyone Should Read
    Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. Distilled Blog - The team at Distilled provides insights and musings about the intersection of search and social media.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] 4 Ways to Create Customer Devotion
    Really Use Social Media…. For many businesses, the wish is that social media was more along the lines of “set it and forget it.” But Warady insists that one of the keys to building customer devotion is using social media the way it was intended to be used: with time, attention, and engagement. Trustmark?
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Social Media] Which Social Networks Should You Be On? [Marketing Cast]
    As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Which platforms should one be active on? Where Is Your Target Audience?
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Social Media] 12 myths vs. reality on Search Engine Optimization (SEO)
    SOCIAL MEDIA HAS NOTHING TO DO WITH SEO: Social media has everything to do with SEO. Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Social Media] Inbound Marketing Is About Much More Than Getting Found
    You’ve got a killer blog , search optimized content, and an active social media community. Tired of being interrupted by irrelevant marketing messages, buyers began driving their own research – taking to search engines and social media sites to get the information they needed to make their purchasing decisions.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Social Media] Influence: Facts, Opportunities and Threats of Influencer Marketing
    The fact that we tend to trust it, is a normal human psychological phenomenon which is becoming ever more evident and even grows in social media times. Harris Interactive concluded in a recent study that 60% of respondents valued the opinions of others on social media, only 25% did not agree. say and think. In my opinion.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Social Media] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the biggest thought leaders in social media marketing, Chris Brogan frequently updates his blog with original thoughts and comments in the industry. Social Media B2B. Thanks to Beachhead Marketing , here is their list of top B2B marketing blogs to follow. We’re honored to be listed here. Chris Brogan’s Blog.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Social Media] Beer Brewing and Inbound Marketing: The Surprising Similarities
    It takes time to develop your strategy, especially while considering every element – email, website copy, social media, blogs, etc. Social media gives businesses a chance to interact with their audience in a funny, professional, or informative way. 'Ah, beer. Don''t Expect Results Over Night. Have Your Own Flavor. Shucks.
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    We're seeing a huge shift in the way the social media and search marketing worlds are adapting to suit the needs of its users. Currently, when you search for a phrase like “ Social Media ” or “ Marketing ,” you see “Top Images” on the left side bar in addition to “People” and “Top Videos.” Plain and simple. Uh oh.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] What’s Your New Role as a B-to-B Marketer?
    With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. Value proposition - why should I believe in you?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Social Media] 3 Steps to Create an Effective Local Franchise Marketing Strategy
    Savvy franchisors nowadays look to leverage the web and social media to strengthen marketing and branding efforts, and in turn boost lead generation and sales at the local level. Do you address local websites and social media adequately? You need to have a clear strategy that strikes the right balance. ” 2.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 2013: The Year of Integrated Digital Marketing
    The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The Maturation of Mobile.
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Social Media] How to Archive Your Twitter Feed in Under 5 Minutes
    'Twitter is the most instant of the mainstream social media tools. There are a number of social media services and analytics programs that provide such features, but if you want the raw data. twitter , social media marketing But, perhaps you want an organized archive of your Twitter presence.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] 2 Keys for Terrific Ecommerce Customer Service
    But with all the social media, mobile marketing, texting and other new communication trends, online retailers sometimes ignore the most useful communication tool: the telephone. Acquiring new customers is much harder than keeping existing ones. Providing terrific customer service will encourage repeat orders, and loyalty.
  • SAZBEAN  |  MONDAY, JUNE 25, 2012
    [Social Media] Customer Relationships – Online Consumers Favor Public Feedback From Brands
    Online consumers tend to be far more positive about brands that respond  to their comments or complaints via public forums or social media channels  rather than direct feedback methods such as email or phone calls, according  to a report by Maritz Research. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 15, 2011
    [Social Media] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search, social media, content, blogging, and more with our websites. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social Media] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with.  What if someone asked you what your last words would be? So how do you create that trust? know it has for me.
  • PAUL GILLIN  |  SUNDAY, JANUARY 2, 2011
    [Social Media] How to Change a Saved Twitter Stream to Chronological Order
    Or replace hash tags like “#sm&# with “social media&# to make the conversation accessible to the uninitiated. If you’ve ever tried to transcribe a Twitter chat or conversation thread around a particular keyword or hash tag, you know that converting the chain to chronological order can be a real hassle. Tips twitter
  • INSIGHTIQ BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Social Media] A Marketing Reflection: Quaero's 2011 Webinar Recap
    In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Aside from Google+ entering the field (which hasn't yet picked up quite as much steam as many, including myself, originally projected), as I read from another blogger, the buzz was less about, "What's new in social media?"
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Social Media] Marketers Need Return On Marketing Investment Now
    That’s why it’s pretty revolting that some ‘thought leaders’ (and I won’t mention names anymore or even link to them), especially in the social media space, keep repeating marketing ROI leads to failure (!). He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Social strategist Nick Westergaard of Brand Driven Digital wrote a post making the case for not removing blog comments. As an alternative to on-site comments, you could encourage people to comment on your posts via social media. 'By Kerry Gorgone, {grow} Contributing Columnist. Comment spam is bewildering to me.
  • BEYOND  |  MONDAY, AUGUST 19, 2013
    [Social Media] The Key To Social Selling: Be Nice
    'Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 31, 2010
    [Social Media] The Content Marketing Sweet Spot
    Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. You can download the report for yourself here.
  • SAVVY B2B MARKETING  |  SUNDAY, JANUARY 10, 2010
    [Social Media] I Thought I Knew More Than You about B2B Marketing, But I Forgot
    Now, I'm a big believer in social media for B2B marketing, but only if it's part of a combined inbound and outbound strategy with a business website at the hub. Large agencies have formed their new media teams and are hiring talent I'm sure, but it's no longer a land of the giants where the little guys live on scraps. Thanks!
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social Media] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Social Information. Usage : 86% of B2B firms are using social, compared to 82% of B2C.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Social Media] An Interview with Sean Geehan, CEO and Founder Geehan Group
    A:  Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social Media] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Social Media] What Are the Top-10 Marketing Books?
    There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Social Media] 10 Top Insights On B2B Marketing From 2013
    hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I Bonus: A Day In The Life Of A Social Sales Person. Plus one bonus post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Social Media] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. way to help students?  Solve tech problems? It will work!
  • FUNNEL FOCUS  |  FRIDAY, APRIL 8, 2011
    [Social Media] Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
    EM: What role does social media play in demand generation and how can you incorporate that into your strategy? CR: I have another soapbox rant here: Social media is an important part of demand generation, but do not let it distract you from basic blocking and tackling of demand generation. Very simple, right? We’re done.”
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Social Media] Which Marketing Messaging Types Resonate the Most? [CHART]
    Here’s proof : You can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Why Local Marketers Should NOT Care About Clicks
    They''re better than clicks, traffic, form fill-outs, social media leads and even foot-traffic. 'Clicks don''t matter. Traffic doesn''t matter. CTR doesn''t matter. If you''re in the local marketing world--as an agency or a local business--the ''traditional'' metrics you''ve gotten used to for success no longer matter. At all. Period.
  • BLOG MY CALLS  |  FRIDAY, AUGUST 17, 2012
    [Social Media] Are Webinars Worth It?
    These are new leads that hear about the webinars via social media, a guest presenter or our website. It seems like webinars are all the rage right now. Every time I open up my inbox I have 6 invitations to attend webinars about some marketing or sales related topic. Usually I don't open the emails. Our Webinar Experience.So Yes and no.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Social Media] Break Yourself of 4 Misguided Marketing Habits
    Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Write.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Social Media] Wisdom from the Most Influential PR Professional of the Century
    In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mr. Burson:  Social Media is part of a continuum that started really with the printing press, with moveable type.
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 27, 2013
    [Social Media] A blueprint for customer service excellence
    This formula holds true regardless of how customers make contact – by phone, email, online or social media.  'Relationships matter in B2B.  But for many B2B businesses it’s simply not commercially viable to individually account manage each customer.  It minimises the effort the customer needs to put in. perspective.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] 10 Signs Something is Missing from your Marketing Strategy
    Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Is your marketing strategy missing something crucial?
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Social Media] Context Marketing in Context: Beyond Inbound and Content
    few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. It isn’t combining channels such as social media and email. Today, things evolve faster.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Social Media] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Content and social media have become successful ways to get attention from future buyers. Participate in industry related social media groups and forums. On the web you are what you publish… What are you? –David Meerman Scott. Content marketing has established as a powerful way to engage customers. It’s up on you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Social Media] Why CMO’s Need To Be More Involved in Ecommerce
    Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. If the $42.3 But online is a big place. So where to even start if you haven’t yet…started? One word: data.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Social Media] What Were the Biggest B2B Marketing Disruptions of 2011?
    Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The good news is that many marketers realized they can’t – and shouldn’t – blindly adopt every new social platform that comes along. Google.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Social Media] Big News: Marketing Made Simple TV relaunched today – bigger and better!
    We love to read your comments and appreciate those who share on social media too! 'Marketing Made Simple TV today relaunched – bigger and better than ever! Click to share on Twitter.  Check out the new offerings from Marketing Made Simple TV here. Please RT. link]. Today it is also: World-class video content creator. Please RT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] Key to digital marketing success? Be less digital.
    One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. And it was a one-way ticket. Sure, it was efficient.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Social Media] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Social Media] The New 4 P’s of Marketing
    Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Social Media] If you do just one analysis for your business…
    In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Neicole   Crepeau  a blogger at  Coherent Social Media   and the creator of  CurateXpress , a content curation tool. She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] Why Do So Many Marketers Fail at Content Marketing?
    Or, they start sharing stuff on social media because they''re supposed to. Every blog post, video, social media update, and even landing page edit require approval. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Yes, yes they are.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Social Media] Inbound Marketing, The Uber List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Work through them.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Social Media] Inbound Marketing, The Über List for Outbound Marketers
    Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Work through them.
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