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  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 18, 2011
    [Social Media] VIDEO: Facebook vs. Google+
    From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2009
    [Social Media] Lessons from a marketing strategy gone wrong (mine!)
    Something I have preached relentlessly: When you start a social media strategy, it needs to be integrated into your overall business objectives. Remember, social marketing is still MARKETING. Perhaps in social media, "being me" IS the strategy. It's ugly. have not been following my own rules. How did this happen?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] The Top #Nifty50 Men Writers on Twitter for 2013
    Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 4, 2014
    [Social Media] Cold Case: Finding the Right Contact in Inside Sales
    Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. Use the Help of Administrative Assistants.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 8, 2016
    [Social Media] Welcome to Influencer Discovery!
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today!  . Catergory. Demographic.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Social Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it. You want to be seen as a thought leader. Takeaway.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social Media] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology.
  • SCRIBBLELIVE  |  WEDNESDAY, MARCH 23, 2016
    [Social Media] 30 Brilliant Content Marketing Podcasts You Need to Hear
    Social Business Engine. Social Media Marketing. Social Media Social Hour. Social Pros. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a  variety of print and digital publications, and a Contributing Editor to the Visual.ly By 8 a.m.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. Open Your Kimono!
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 19, 2010
    [Social Media] Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake
    Social media is a fascinating and new medium for  business es.  If done right, social media can be an incredibly viral way of spreading the word about your  company , brand, or product. Obviously UCC Coffee understood how Twitter worked as a broadcast tool but not how Twitter worked in the realm of social media.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates.
  • PAUL GILLIN  |  MONDAY, AUGUST 1, 2016
    [Social Media] McCarthy 2.0
    In the age of social media, you’d think we’d insist on more verification of the truth, but that hasn’t stopped Donald Trump from winning his party’s nomination. Personal Social Media TechnologyHe did so without evidence, other than a secret list of names that he never divulged.
  • MARKETING EDGE  |  SUNDAY, JULY 4, 2010
    [Social Media] Independence – Nice Notion But We Are Not Really
    Hitting on a single topic in marketing, social media and business communications. Tags: social media A-listers Independence Interdependence lists social web Disclaimer – this is not a shot at the USA on its birthday. This is not a political commentary because this is the Marketing Edge podcast and Blog.
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] What Does Your Website’s Design Say About Your Company?
    If you’re using social media to help you connect and converse with people — awesome! Are you friendly and personably on social media but your website comes off as impersonal and cold? Tags: B2B B2C Business Content Design Marketing News & Notes Social Media Strategy Dated. Are you dated?
  • SAZBEAN  |  TUESDAY, JULY 27, 2010
    [Social Media] Measuring the Ford Explorer Reveal in Real-Time
    How has the use of social media impacted the Explorer launch? Whether social media has been a part of a successful product launch for Ford Explorer will have to wait until the sales numbers come in. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others.
  • SAZBEAN  |  MONDAY, JUNE 7, 2010
    [Social Media] Should You Use Foursquare for Your Business?
    Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Tags: Business Marketing Mobile Social Media Social Networks Strategy photo by KitAy ). Register Now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Social Media] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Social Media is not a campaign it’s a commitment!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Social Media] 2010 – Welcome to the Age of Customer Service
    Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social Media] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. He characterizes these individuals as having social networks of over one hundred people.
  • PR MEETS MARKETING  |  SUNDAY, MAY 3, 2009
    [Social Media] Blocking Your Twitter Followers
    He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. For me, my goal is to educate people on marketing, public relations and social media. Tags: Social media Twitter block John Welsh What is you goal?
  • MARKETING EDGE  |  THURSDAY, JANUARY 8, 2009
    [Social Media] Doctors’ Grades Help Patients Decide on Healthcare
    The most important indicator to examine social media and understand the impact of rating sites is the powerful element of “intended search” in healthcare. Tags: Hospital social media Twitter search marketing Healthcare Mayo health care Facebook Time 20:53. It is more than likely it is an urgent need.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Social Media] Facebook Changes Don’t Change Challenge
    Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Quick and to the point. Facebook marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm.  I’m even getting inquiries about this supposedly newfangled term: content marketing. By {grow} Community Member Craig McBreen. But here’s the thing.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social Media] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • ONALYTICA B2B  |  TUESDAY, DECEMBER 6, 2016
    [Social Media] Why B2B Brands Should do Influencer Marketing
    Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. BUILD YOUR SOCIAL CHANNELS. Therefore, having a presence on social media is more important than ever if you want to achieve success. SUCCESSFUL CONTENT. SWAY B2B BUYERS.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Social Media] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Yet 58% of marketers say written content is their most important form of social content; just 19% say that of original visual content.”
  • MARKETING EDGE  |  THURSDAY, NOVEMBER 14, 2013
    [Social Media] Disgraceful PR from White House Communications Team
    Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
  • CLIENT BRIDGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Social Media] INFOGRAPHIC: "Liking" Brands on Facebook
    Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users. View Original Article
  • MARKETING EDGE  |  TUESDAY, JULY 3, 2012
    [Social Media] How Content Marketing Allows Big Finance to Look Social
    I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Social Media] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social Media] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Happy Friday! Relax.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 4 Lessons learned from super niche marketing
    The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. And because they know what works best, they ruthlessly cut out what brings few or no results at all, e.g. social media platforms. Lesson: don’t get blinded by the social media hype.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 25, 2013
    [Social Media] Webinar: How to Increase Content Marketing Production by 300%
    And it provides the the much needed fuel for effective social media marketing Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 26, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 26, 2013
    ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • SAZBEAN  |  SATURDAY, JULY 9, 2011
    [Social Media] Top Internet Strategy, Marketing & Technology Links – Week of July 8, 2011
    Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… The Secret 10 Step Guide to Giving Good Social (Louis Gray). Does privacy exist in a world of social networks and sharing? Your 12-Point Skeleton for Social Strategy Preparation (Marketing Profs). GigaOM). Simply Zesty).
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Social Media] How Marketing Can Supercharge Sales with Big Data & Social Selling
    Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social Media] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. asked about story length in light of Eccolo Media's survey indciating IT buyers want longer stories. What's new with customer stories and where are we headed? With five offices in the U.S. Audiences want "snackable" content.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 7, 2014
    [Social Media] Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014
    To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Read it today!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Social Media] The Upside of Creating a Learning Culture at Your Company
    During a chat with Megan, our Digital Content Marketing Manager, she told me that Patrice, one of our inside sales reps, loves social media, particularly Pinterest. Megan picked up on Patrice’s passion for Pinterest, and asked her if she would be interested in learning how social media is used in corporate marketing.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Social Media] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We are Social Media Strategists. We now know the importance of social media with search visibility. We can show how active social engagement contributes to rank. .  . Social Media Optimization. What is a search engine optimization tactician. We are Content Strategists. We tweet, post, and share.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Great webinar for Tampa area dentists and chiropractors is delayed.
    You’ill not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. Why attend? Thank you!
  • AD YOUR COMMENT HERE  |  MONDAY, JULY 30, 2012
    [Social Media] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
    Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [Social Media] Progress, Obstacles and Solutions at Business Smart Tools
    Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart tools conference will have workshops on using Twitter for business, and the ROI of social media.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Social Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. This kind of “social wall” is also commonly used for events to display live tweets as they posted.
  • MARKETING EDGE  |  WEDNESDAY, MAY 4, 2011
    [Social Media] A Mother’s Day Marketing Tip
    Hitting on a single topic in marketing, social media and business communications. social media epic change moms mother's day mother's day giftQuick and to the point.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social Media] 2 Steps to Develop Your Social Recruitment Strategy
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Social Media] Best of 2010 – The Wrong Way to Social Network
    original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. The same goes with Twitter and Facebook and other social networks.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on Bebo.
  • SAZBEAN  |  MONDAY, AUGUST 2, 2010
    [Social Media] The Wrong Way to Social Network
    Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 13, 2010
    [Social Media] Emotional Brand – it’s also important
    Take two long-standing social media examples: Zappos. However, the social media response (or lack thereof) on the part of Motrin was at best weak, and at worst late and irritating for the angry crowd it needed to talk to.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.  
  • SAZBEAN  |  WEDNESDAY, JUNE 30, 2010
    [Social Media] Sazcast Episode 31 – Detroit’s Entrepreneurial growth via the social web with Adrian Pittman
    Detroit’s Entrepreneurial growth via the social web with Adrian Pittman, Director of Development & Partner with Module. Tags: Business Marketing Sazcast Social Media Social Networks Strategy Show notes. Here are the links we discussed in the podcast: Module. Future Midwest. Adrian’s Twitter. TedXDetroit.
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Social Media] How to opt out of Facebook’s new Instant Personalization Program
    Tags: social media facebook Instant Personalization Program opt-out privacy
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Social Media] 3 Qualities of a Community Catalyst – Part 3
    Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo. 1) Energy – yes I know you are a wife, parent, running a business, president of an 1100+ member social media club (insert any one of a dozen responsibilities here), but you still have a few more ounces left for another project, community event, or road trip guest.
  • CHRIS KOCH  |  FRIDAY, APRIL 2, 2010
    [Social Media] How to build emotional engagement in B2B marketing
    This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. But let’s not get too hung up on social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Social Media] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Related posts: What to look for in a Social Media Marketer?
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [Social Media] Twitter, Common Decency and the Corinthian Spirit
    Tags: Beyond Communications Interactive social media twitter
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [Social Media] Capture the data. Release the goodwill.
    Tags: Beyond Communications Interactive data lead generation social media
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [Social Media] Turning the B2B world inside-out. Or is it outside-in?
    Tags: Beyond Brand Communications Interactive B2B communications inbound marketing social media
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Social Media] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. Unfortunately, I wasn’t able to go (not without trying!) Why not have one on Why they switched?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Social Media] 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
    You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Social Media] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    If you’re feeling stuck, check out the performance of your top posts, dive deep into social media monitoring tools , and chat with customer-facing coworkers to get a pulse on what your audience wants to learn. Rather than all of social, perhaps you talk about Twitter specifically. This situation sound familiar? Story angle #1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Split personality. A {growtoon}.
    by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] LinkedIn Changes for Your Company Page
    Do you need help managing your social media profile? LinkedIn social mediaI received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] Gain More Twitter Followers
    At PWB, we can help with social media strategy and execution. social mediaWant more Twitter followers? Use these tried-and-true methods to gain more followers today. First, there are written and unwritten rules for using Twitter. One of the unwritten rules is to follow people who follow you. Want to get noticed online?
  • SAZBEAN  |  THURSDAY, JULY 8, 2010
    [Social Media] 18 Things Online Measurement Can Tell You
    Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. How much traffic is coming from Twitter or Facebook or other social networks. How many people click on the links you send out via Twitter or Facebook or other social networks (requires URL shortener).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Social Media] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] Marketing Automation and B2B Marketing Predictions for 2010
    We likely won’t see mainstream shifts in this ownership until 2011 or beyond. 7) Follow me, Friend me, or List me: in 2010 we’ll see a dramatic shift in the definitions of influence in social media as we move from raw counts (like Followers or Friends) which are almost entirely ignorable, and to a model that comes one step closer to true influence.
  • LEADSLOTH  |  TUESDAY, OCTOBER 20, 2009
    [Social Media] Is Content Marketing the New PR?
    You start defining the personas that you target, and you find out how to reach them through Social Media. Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 15, 2009
    [Social Media] The 1-9-90 rule won't work for Internal Collaboration
    think as Social Media marketers we have to get better at training. Tags: social media Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero. But where is the productivity?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 4, 2008
    [Social Media] MN GOP caucus location search phrase yields Obama google ad - nice
    The numbers of people on social networks might be small compared to the numbers that mainstream media can deliver, but look at the last two presidential elections. Clearly Obama's campaign is honing its web and social networking skills. Now that's really reaching out to the other side. So the issue is does it really matter?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Social Media] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Social Media] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Social Media] We create content and content also creates us
    think my friend J ason Falls put it very well when he stated in the book: “Before the social web, there was always a ceiling or a velvet rope – a limit to where you could go with your influence unless you were somebody famous. by Ian Cleary Related Stories Do you have to cheat to be successful on the social web? Yes, I create content.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social Media] The Top 3 Priorities for 2010 Marketing Budgets
    Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Tweet This!
  • SCRIBBLELIVE  |  TUESDAY, FEBRUARY 16, 2016
    [Social Media] Use the Science of Emotion to Write Better Headlines
    For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. The first is your audience is consuming more digital media than ever before—roughly 5.5 POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.”
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Social Media] I’m Unemployed…What Should I Blog About?
    Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Social Media] “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�
    He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! Here I go again with this movement idea, but McConnell's perspective supports this concept, social networks are more a movement of communities, than a marketplace for your stuff.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Social Media] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}).
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social Media] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social Media] Top 5 Reasons to use Segmentation
    Lower List & Media Costs. In understanding what the best prospects look like, marketers can rent lists and purchase media in a much more targeted fashion.  Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.  
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. What do you think?
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Now what?
  • MARKETING EDGE  |  SATURDAY, JUNE 14, 2008
    [Social Media] A time for dialogue in democracy, an interview with the authors of Millennial Makeover
    have said for a long time that social media is more a movement than a market. The nature of social media and the timing of this technology fits perfectly with the Millennial generation. They are turning to social media, blogs, twitter, Facebook and many others. Time 21:37.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Social Media] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 1) Social Media Manager. Job Description: Do you tweet, share, and post to social media in your sleep? The ability to communicate on social platforms in a consistent, on-brand voice. Definitely! Maybe not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2009
    [Social Media] Authenticity and the new world of "earned media"
    recently engaged in a discussion with Michael Torano , President at Sevens Full (a consultant who works on digital out-of-home advertising), who had some great insights into becoming a successful participant in social media: "The old adage "Content is King" also applies to social networking, social media and online community efforts for business.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Social Media] 10 Fast Facts About Zillow
    But Zillow is a fascinating mix of social media and data. Postlets brought the company a total of 500,000 registered users who share their listings across 13 social media and real estate sites. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zillow hopes to raise around $50 million.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. Include buttons on your website pages that direct visitors to your social media profiles.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Social Media] Google Analytics- Calculated Metrics for Lead Generation Websites
    Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • PR MEETS MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Updates from PR Meets Marketing
      For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social Media] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Credibility boost.
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