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  • WINDMILL NETWORKING  |  MONDAY, MARCH 22, 2010
    [Social Media] Social Media Book Review: A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
    As a social media book author , I often get asked by others what social media books I recommend. Just a few months ago I wrote a blog post entitled “ Top 15 Social Media Books of 2009 ” which should give you some idea of my recommendations. A Survival Guide to Social Media and Web 2.0
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Social Media] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. Media Contact: Brad Hem.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). ProBlogger).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Skip to main content. Introduction. Privacy.
  • SAZBEAN  |  THURSDAY, JULY 29, 2010
    [Social Media] What is #140conf Detroit?
    Tags: Business Marketing Social Networks 140conf conference detroit Social Media twitter
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 5, 2009
    [Social Media] Throw out the stats. Talk to people.
    I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected. But the whole story, the real story, the true transformational qualities of social media don’t show up on a graph.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social Media] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources.
  • WEBBIQUITY  |  MONDAY, JANUARY 18, 2016
    [Social Media] A Winter Wonderland of Marketing Stats and Facts
    Social media is rising, print is declining. Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 8, 2013
    [Social Media] 5 Keys Ways The Smartest CEOs Use Outside Contractors
    Social Media. A presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. Content Creation. Lead Data and Qualifying.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Social Media] SEO Final Steps: Content Marketing for Small Business Blogs
    Online Content Marketing Social media/networking has become a primary way to promote a blog. Late last year, Nielsen estimated that social media reaches 80 percent of US internet users — so it can be a good way for small business owners to reach them, too. News & Notes
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 12, 2016
    [Social Media] Your Guide To Successful B2B Lead Nurturing in 2016
    You’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? You guessed it:… Lead nurturing. Lead nurturing is […].
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Social Media] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. Going In-House.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Social Media] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social Media] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Social business doesn’t mean a business is social , as some think.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates (Small Business Search Marketing). Twitter tiptoes further into the media business (GigaOM). Social Mobile and Desktop Applications for the Digital Marketer (Socialnomics). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Monetize Your Social Site Without Annoying Your Users (GigaOM). 6 Ways Social Media Can Bring Your Next Event to Life (Mashable!). Pinterest is the Third Most-visited Social Site (Social Networking Watch). AdAge).
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Social Media] The Disjointed Problem of Content Marketing
    As he said, Social media does one thing. We love comments and those who share on social media. Joe Pulizzi. There’s no common agreement on content. Webinars another. And PR something else. It’s as if the church choir was singing from different hymnbooks. What’s important to them? Question everything.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] Building Content Marketing Strategy – 10 Steps
    A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. Become an Expert.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Social Media] Are You Interesting To Me?
    Tags: Business to Business (B2B) Content Marketing Social Media
  • BIZNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Social Media] Misquotes and Memes: Accepting What You Cannot Control
    Putting false words in dead leaders’ mouths and other viral memes with the wrong attribution speak to a larger issue of social sharing and how that relates to your business reputation. Going head to head with a disgruntled customer on a review site, through social media or even on your own site, is unadvisable.
  • BIZNOLOGY  |  THURSDAY, MAY 23, 2013
    [Social Media] Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
    Post the link on your own social media accounts and those of your business. When you first approach a blog about allowing your guest posts, list your social media profiles and explain that you plan to promote your work just as aggressively as the home blog. Be transparent. Ask for topics. Promote the post.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social Media] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • NUSPARK  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Four Keys of Social Marketing for Business
    At this point, all business owners should be aware of the exponential potential that social media has for a business marketing. Tags: Advertising Content Social Media With today’s “Go Green” revolution, not to mention we’re a part of the web era, it is an essential set of tools to reach your customer base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Social Media] Six ways to make money from Empire Avenue
    It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. Your personal share price rises and falls based on your ongoing social engagement, and the activities of your “shareholders.&#
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Social Media] Kittens & Bacon: The Most Viral Infographic Ever
    See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Author: Jason Miller If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Modern Marketing
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Social Media] Double Your Publication’s Visits from Social In 10 Minutes a Day
    Did you know the average person around the world spends 490 minutes of their days consuming media , with 109 of those minutes taken up by the web? Social media is one such tool. With over 74% of online adults using social media, the sea of fresh eyes these networks provide is vast. And neither does social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Social Media] A strategy to keep up with marketing change
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Post on Gray Social Media.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Social Media] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    Wednesday: Christine Rochelle, Integrated Marketing Manager at lotus823, wrote a guest blog post for us on Wednesday, Integrating Social Media Listening Into The Sales Process. Social media is a great way to do so, with Google Alerts, influencer outreach, and visitor intelligence software. The data is outstanding.
  • MARKETING EDGE  |  MONDAY, DECEMBER 22, 2008
    [Social Media] Three Elements of a Winning Blog Post
    His blog post on the Top Rank Blog today is about the best social media podcasts. Provides helpful information for the community (key to all of social media). Giving is at the core of social media, in my mind, and this is a list not just of the popular, but of what the popular hosts listen to.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Social Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Here’s a roundup of what I’ve been musing about. 1, 2015.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 9, 2010
    [Social Media] Groundswell Blook Report, Chapter Six: Talking With the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. The key, is to create and share content through social media and participate in open and honest conversations. If you want to engage in conversation through social media you must be committed for the long term.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Social Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. For example, during the SXSW presentation, Jay shared his statistics on just one post on social media strategy he created almost three years ago. Myth #3: We can just do social media, we don’t need content.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing. At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools. I am also active on Google Plus. Do you?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social Media] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing. At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools. I am also active on Google Plus. Do you?
  • BIZNOLOGY  |  THURSDAY, AUGUST 8, 2013
    [Social Media] Are you trying to help your customers? Or fool them?
    You’ve probably heard about this social media stuff on the Interwebz. Internet Marketing Business CNET Customer social media Photo credit: LarsZi. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Social Media] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • MARKETING EDGE  |  WEDNESDAY, MAY 19, 2010
    [Social Media] The Facebook Privacy Conundrum – Not Limited to Facebook
    Hitting on a single topic in marketing, social media and business communications. Tags: social media digital privacy privacy social web A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social Media] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. by Social Media Dudes. Tables are out; CSS is in.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 11, 2011
    [Social Media] B2B Marketers: People Don’t Buy From Computers
    When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. Marketing Miscellany b2b marketing social mediaTweet. Tom’s point was that webinar and online meeting technology made this possible.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Social Media] Great Events This Week
    Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation On Thursday, June 3, the Mass. Sign up here.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Social Media] 5 Tips for Reaching Your Audience Online
    While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Social Media gives you the opportunity to humanize your brand and actually have conversations with your audience. Converse.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Social Media] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [Social Media] Hey Marketer - When was the last time you talked with a customer??
    Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) Tags: Sales social media Customer In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [Social Media] Time to Replace your Online News Room with Facebook!
    Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media Think about it.
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Social Media] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? The Tuned-out Buyer - not all buyers participate in social media or conduct online searches. Tags: lead generation social media inbound marketing outbound marketing Photo Credit: henrybloomfield.
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 22, 2008
    [Social Media] My Top 5 Blogging Outreach Mistakes
    technorati tags: blogging social media pr marketing public relations pitching bloggers media relations. tags: blogging social media pr marketing public relations pitching bloggers media relations. icerocket tags: blogging social media pr marketing public relations pitching bloggers media relations.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Social Media] 20 B2B Marketing Blogs You Need To Read
    So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.
  • B2B MARKETING ONLINE  |  THURSDAY, JANUARY 20, 2011
    [Social Media] Reduce, Re-use, Recycle - a marketing philosophy
    Messaging Social media content marketingThe three Rs of the green movement can just as easily apply to effective business-to-business marketing. Keeping these three things in mind can help your precious marketing budget go further. Reduce: find your key messages and stick to them Saying less, more often, is the key to being heard.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social Media] Why Budgets are Shifting to Digital Marketing
    Even the staunchest names in traditional media are getting hip with the times. As reported in TechCrunch, Hearst Digital Media is planning on incorporating personalization and responsive design into its new publishing platform. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so?
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 16, 2015
    [Social Media] Social updates businesses should know about
    From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. The post Social updates businesses should know about appeared first on Connecting Element.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Social Media] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. News CEM Clarabridge customer experience management Engagor Folke Lemaitre Nicola Millard Sid Banerjee social customer service
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] 7 Personal Branding Lessons You Learn by Falling in Love
    So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. His personal branding approach is , “Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand” To know more visit www.dramitnagpal.com. Lesson 2) Collaborative mindset.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Social Media] Adam Metz Answers Your Questions: Reaching the Social Customer
    by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] How Twitter Grew From a Microblog Into a Business Tool
    News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. He envisioned using instant messages for social network friends to share status updates. About the Author Nikki Siebel – Nikki’s a native Oregonian who launched her own social media consulting business after baby No.
  • SAZBEAN  |  SATURDAY, JANUARY 14, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 14, 2012
    Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Creating Facebook Timelines As Marketing Campaigns (Social Fresh). Why social media is leading to a new era of identity (Simply Zesty). Social’s Impact on Search – It’s All About Content (Social Times). Internet Marketing).
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Social Media] New Gmail Image Feature Makes Email Marketing More Social
    Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. Email to Catch up With Social; Google to Catch up With Facebook. For instance: Ensure that you have social media sharing links within your emails.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 14, 2011
    [Social Media] Is Your Business Ready for a Google+ Page?
    After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. social mediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Social Media] This is What The Perfect Facebook Post Looks Like
    Content Social Media Social NetworksBuilding conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you? This is What The Perfect Facebook Post Looks Like.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social Media] Stop Negative Public Relations Before It Happens
    Heard the latest example of a company receiving negative public relations via the web and social media? People have access to have their side heard (via social media and the web). 1000 to fix this problem is peanuts compared to what happens when the story gets out to the media (which it did). Fixing the Problem.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 26, 2010
    [Social Media] Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011
    Social media marketing. A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. You may want to read the following: Industrial Website design and management.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Want a Sale? Make the Next Step Obvious
    You’re using social media to network and build relationships. Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). They’re not sure what to do next.
  • MARKETING FINGER  |  MONDAY, MARCH 29, 2010
    [Social Media] Predicting Twitter’s Success in 2006
    Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it. Tags: social media 2006 history twitter When did you first hear of Twitter?
  • MARKETING EDGE  |  THURSDAY, APRIL 8, 2010
    [Social Media] Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture
    Mary Ann O’Brien A Social Media Innovator from the Midwest from Albert Maruggi on Vimeo. O’Brien weaves a marketing and advertising background with social media and mobile marketing to lead this transformation of the communications profession.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Social Media] Does Bit.ly convert for B2B Marketing – a case study
    So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. link ( [link] ) so we could track the response from the social sphere. Twitter does not have an Out of Office feature So at a recent Social Media event we got to. The short answer – heck yeah!
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 18, 2010
    [Social Media] Re# (ReHash) - Rehashing old great posts on Twitter
    The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. What have you found with social media and content timeliness? Tags: Social media Content Why am I writing this?
  • MARKETING EDGE  |  MONDAY, NOVEMBER 17, 2008
    [Social Media] Does Transparency Mean An Open Kimono?
    A misnomer of social media is how some interpret the definition of transparency of information. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Time 12:48. Shel Holtz and John C. Let's take football for example.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 26, 2012
    [Social Media] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
    While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their [.]. Facebook
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Social Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. Social CRM Technology B2B b2b sales CRM crm 2.0 InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. million.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Social Media] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media. 87% of B2B marketers use social media in some form. Here are 20 to get you inspired. Far from it. Email.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Social Media] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. Values and Goals.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). The Social Enterprise – How to Cultivate a Social and Connected Organization (Social Times). 5 Community Types Brands Must Choose From (Social Fresh). What’s Your Lead Gen Weakness? Marketing Profs).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Social Media] Encouraging social web in the workplace may have side benefits
    It provided some evidence that allowing at least some social media employee freedom is good for the workplace. We all know by now that most organizations limit or frown upon the use of social media in the workplace. Tags: Social Media Policy An article in the Harvard Business Review caught my eye.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Social Media] The Business Revolution in Sales Acceleration
    Sales acceleration was created to shorten the sales cycle using tactics, such as immediate response times, increased social media interaction and large databases. Sales acceleration makes the sales funnel more efficient by incorporating social media messaging , tailored outreach and prompt response times.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Social Media] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. Buyers are becoming increasingly social, tapping their network of peers for advice on everything from movies to large scale technology solutions. You know this. Facebook.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social Media] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. Then Guy Winch gave us the formula for “Turning Unhappy Customers Into Fans.&# Sandy Carter compelled us all to become &# Social Businesses.&# I met the best people in the business. Food was all good.
  • WEBBIQUITY  |  SUNDAY, JUNE 2, 2013
    [Social Media] Most Engaging Twitterers in Minnesota
    One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Social Media] State of the Social Web from Dave Linabury #smcd
    Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Social media is not the tools. to bit.ly
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 26, 2014
    [Social Media] Facebook Tag Bombing is the new telemarketing
    It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus. This is a post that is probably going to p**s some people off, but it must be said. I think that is just polite and usually the content is something relevant and interesting. Why would they?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 30, 2016
    [Social Media] Building your badass digital marketing strategy – The American Genius
    Email, blogging, social media, PPC, SEO — and the list goes on. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Brands & Marketers
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 27, 2012
    [Social Media] Pinterest – It’s Not Just for Women
    But if your company caters to men, should you ignore this up-and-coming social network? Every study of the gender divide in social media indicates that the Pinterest phenomenon is driven almost entirely by women. Social Media men pinterest Pinterest for Business ” Why? Your boards are what you make them.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social Media] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks. ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” ~ Social Media Today. Sirius Decisions.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Social Media] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. voters. When Digital Marketing Meets Politics.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 31, 2012
    [Social Media] B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]
    by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 7, 2013
    [Social Media] How Link Building Management Will Change in 2013 & Beyond
    User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Social Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. 75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. It is no secret that the buyer’s process is changing.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Make Your Content Marketing POP with Powerful Images
    As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    How many people have your ambassadors reached on social with brand-relevant content? Total campaign-related activity on social media. How many posts on social contain the campaign hashtag? Total pieces of content posted on social media by your ambassadors. Traffic to brand sites and events. Top participants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Social Media] How to promote your content without being spammy
    Connecting your social properties. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. A few of the ideas include.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Social/Email/Website marketing service. Get the highest ROI
    Opentopic blog >> opentopic.com While many companies/individuals will be able to get you setup and active on social media, email marketing, Google ads, SEO, etc., very few will be able to help you measure and improve your real ROI. What makes us different??? Marketing ROI Cmo marketing roi
  • MARKETING EDGE  |  SUNDAY, MAY 9, 2010
    [Social Media] 8 Ways Marketing Has Transformed – Have You?
    Those functions included journalism, grassroots campaigns, Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media I’ve been in communications for 25 years spanning all types of the functions associated with organizations “getting their message out”.
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