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  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 7, 2011
    [Social Media] Need a quick news fix in a speciality area?
    If you haven’t taken a look recently at Eqentia’s portal  with its 12 channels for business, 17 for technology, 4 for social media and many more, it’s worth a browse.  Eqentia Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Let me know what you think.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 6, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, DECEMBER 22, 2007
    [Social Media] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Marketing Technology
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social Media] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Social Media] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business. Facebook is a powerful tool to market your business and brand. Author information.
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Social Media] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Develop a social media policy.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Social Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [Social Media] Bad service blowback - United Breaks Guitars
    Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. And the main lesson here is not actually about social media, it's about customer service. Four days after posting the video, and 1.3 Obviously the damage is done.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social Media] Thanks (Twitter) Giving (A Great List to Follow)
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Happy Thanksgiving!
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Search and Social: How The Two Will Soon Become One  (Tech Crunch). Five Considerations For Social Command Centers  (Logic + Emotion). How to Create Real Relationships With Social Marketing  (Mashable!). Why You’re Struggling to Measure the Value of Social Media  (HubSpot). GigaOM). ProBlogger). Danny Brown).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Social Media] Do Celebrities “Get” Twitter?
    The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais TwitterFacebook.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Social Media] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? How can we help you Make Good Media? And, by the ease at which you can tell Mark wrote it.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Social Media] Optimize Your Blog for Mobile Devices
    Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Social Media] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. You can do this relatively inexpensively by targeting keywords in educational blog posts, or participating in groups or industry hashtags on social media.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Social Media] Welcome to Blogging for Business Week!
    Social Fresh ). Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides It’s blogging for business week on Webbiquity. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). • 17% of marketers plan to increase blogging efforts this year.
  • SALESFUSION  |  FRIDAY, MARCH 7, 2014
    [Social Media] Content Marketing Basics
    Best Practices Nurture Marketing Social Media [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Social Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • SAZBEAN  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] The Importance of Blog Images to Social Sharing
    Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Social Media] Weinberger Wisdom
    Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Media is frequently mis-characterized as publishing. Media isn’t content.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 21, 2010
    [Social Media] Event Marketing and the Information Concierge Concept
    Tags: Social media Discovery Event Marketing
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
    If you are business skeptical about social media here is a new way to look at it. check in at a restaurant across from the Target Center in Minneapolis, and I see a message from the Timberwolves with a link to the game day media report and offers for that night’s game. Time 19:59. Follow #smbdm on Twitter.
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [Social Media] ROI of Anything - Good Discipline, Bad Crutch
    Tags: marketing social media innovation measurement ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Social Media] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. Social insights help marketers identify current influencers and up-and-coming sources to watch.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Social Media] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Include a call to action that takes subscribers to your social accounts and website. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Social Media] Salesforce.com to acquire ExactTarget
    They previously purchased Buddy Media, a social media platform and Radian6 a social media listening platform. June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Read the press release here. Salesforce.com is expanding their Marketing Cloud offering.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.”
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Social Media] Using analytics to boost your social ROI
    Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. billion in Facebook advertisements.
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 16, 2013
    [Social Media] INFOGRAPHIC: Elements of Inbound Marketing
    From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. View Original Article
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Social Media] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Social Media] Why Brands Should Stop Trying To Be Friends With People
    The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. That is the need to develop a personality.
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Social Media] Statistics That Indicate the Future of Marketing
    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 84% of B2B marketers use some form of social media.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social Media] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 30, 2011
    [Social Media] This is the week that was: When Apple lost its core
    Autonomy’s ‘meaning based computer technology’ has huge potential in an age where we’re awash with unstructured data (the likes of emails, social media posts, video, etc). Social media tip of the week. Social media hilarity of the Week. No big deal you may say. Farewell of the Week.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social Media] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google to Launch Dedicated Google+ Analytics Tool.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Social Media] 10 Things That Can Destroy an Email Marketing Program
    Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › SocialSocial Integration. 2013: The Year of Social Merchandising.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Social Media] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Social networking 101 LinkedIn style. 3) Engage in Groups. Please share!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 27, 2009
    [Social Media] Ten blog posts that mattered
    I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1)   The Social Media Country Club. Calling out the sacred cows hit a nerve. 4)   Social Media Measurement: It’s like being a Great Bartender.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 12, 2009
    [Social Media] Twitter for business: Four breakthrough insights
    I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com , where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Social Media] In an information-dense world, headlines prevail
    My position now is a lot more like that of the average social media user. click less on links posted on social networks now, because I’m spending less time scanning my Twitter feed or G+. I’m more inclined to look at posts from my short-list of trusted bloggers. And it made me ask myself how I’m deciding what to read.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Social Media] Marketing Made Simple TV returns to the air!
    “ We also wish to thank our platform sponsor, Watchitoo as well as our Producer and Director Craig Yaris of Social Ribbit. Scott Monty , Global Social Media leader for the Ford Motor Company (Interviewed live at the Social Media Camp NYC). We are a TV show!) Ted Rubin , the most followed CMO on Twitter.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Social Media] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    You are one of the more social media savvy sales people we know.  How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? A4.  I utilize social media for two things – to be present where my buyer is and to learn more about them. 
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 22, 2013
    [Social Media] SEO Has Changed, So Stop Your Whining
    Getting found online today is about posting great content and engaging with others on social media platforms. SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. Get into Inbound Marketing.
  • BIZNOLOGY  |  TUESDAY, JUNE 8, 2010
    [Social Media] Why you think you have nothing to say
    Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Social Media] The Sales Development Playbook #PeopleMatter #MustRead
    To ride a current social media trend let me put it this way #PeopleMatter.". Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. People is not the only take away though.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Social Media] Savvy Week in Review: July 27
    Who are the Top 15 Thought Leaders in Social Media Today? Operationalizing Social Media: How SAP replicated its successful social media practices across the globe by @toddmwilms via @MarketingSherpa. Another summer month draws to an end. While our first inclination is to scream "Yikes!," Enjoy!
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    10 Things About “Profitable Social Media” Book (Small Biz Trends). The Future of Social: Networks (Spin Sucks). The State of Social Marketing 2011 – 2012 (Brian Solis). Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Socialcast building better businesses with simple social tools (GigaOM).
  • KAON  |  TUESDAY, SEPTEMBER 15, 2015
    [Social Media] Hubspot Inbound Conference Recap 1 of 9
    Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. Use your social platforms as listening platforms.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Social Media] Wake up and Send More Email
    Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. In today’s B2B purchase process, the marketer is no longer in charge.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Social Media] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • MARKETING EDGE  |  SATURDAY, MARCH 27, 2010
    [Social Media] Three, no Four Ways to Drive Blog Traffic
    Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Time 13:18 1) Name drop popular practitioners of business communications and social media, like Shel Holtz, Scott Monty, Geno Church and Maggie Fox, among others.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Social Media] 15 Smart Marketers Share Insights on the Future of the Industry
    Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). Marketers, rejoice. You’ve made it through an intense Q4.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Social Media] Presenting: The Best of Marketing Made Simple TV | “Secrets of the Great Communicators” featuring @NancyDuarte
    Marketing Made Simple TV is a production of  Find New Customers  and is produced and directed by  Craig Yaris  of Social Ribbit. Please note: there is a video issue near the end of the show. Sorry.). Nancy Duarte. In this show, you’ll learn three things: How the great communicators use a special technique to engage their audience.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Social Media] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. Third-party platforms.
  • PR MEETS MARKETING  |  TUESDAY, NOVEMBER 13, 2007
    [Social Media] What do B2B Reporters Read?
    The Center for Media Research recently ran an article about how B2B journalists use Web 2.0 Technorati Tags: Arketi Group B2B Center for Media Research New PR PR Public Relations Web 2.0technology. More accurately, it looks at where these journalists get their information and use the Internet.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Social Media] How to Painlessly Transition Your Company to Inbound Marketing
    Connect Your Commercials with a Social Media Campaign. If you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. anything that can help unify the messaging from your commercial and the content you're publishing to social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Social Media] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. growtoons
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 13, 2012
    [Social Media] Welcome to Lauren Carlson from Software Advice
    She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate. I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Social Media] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of  eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Digg this!
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Social Media] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@ Etherington_CMO ), Chief Marketing Office at Mitel (@ Mitel ), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 2, 2014
    [Social Media] [VIDEO] @CKBurgess and @MNBurgess Discuss @SocialEmployee Revolution at @ConferenceBoard #SocBiz #HR #SHRM
    21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. It was very interesting to see the viewers’ responses to questions regarding employee social media training and established social media policies.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 17, 2010
    [Social Media] SxSw What’s it Good For?
    It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. Some traditional celebrities enjoy being a part of the SXSW social stream.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Social Media] It is a Gift to be a Relevant Marketer
    The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. They attended the presentation to discuss how social media is being used by health care delivery practices. Time 20:52. They showed me the importance of being relevant.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Social Media] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. Happy clients are the key to a growing business. ”  She asked me to send her a draft and I did. She said she loved it and I am so inspiring to her. Thanks, Sophia. This story is about how important attitude is for you.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Contact New Incite today. Photo from Flickr by James Cridland.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Social Media] How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company
    We love comments and those who share on social media. With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders. What do you think?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Social Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • THE POINT  |  THURSDAY, MAY 28, 2009
    [Social Media] Generating Blog Traffic (and Leads) Using Email Subscriptions
    Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Social Media] Don’t Drop Your Drawers on the Web – by John Leavy
    Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized little vigilance is in order. For example: On Twitter. On Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Social Media] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel.  This social media campaign has built tremendous momentum in just a few days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Social Media] Does the social web primarily benefit service companies?
    John and I have had an on-going dialogue about the evolution of socal media and one of his recent comments caught my attention: The people benefiting most from Twitter right now are obviously in the information businesses.  We are all marketers here and we are sharing views and ideas because that’s what we ultimately sell.
  • VOLACCI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Social Media] If Your Online Presence was an Employee, What Would You Put in its Job Description?
    Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . Small Business Administration) to digital marketing principles. 
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 26, 2013
    [Social Media] Wisdom on the Future of Advertising
    Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. advertising marketing Privacy
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social Media] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Social Media] How To Focus On Your Marketing Plan
    Pick your best content from this year along with your best media and plan to fund that to start. Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Hogwash! You
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Social Media] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Share on Facebook!'
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social Media] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 14, 2010
    [Social Media] The new realities of marketing through YouTube
    YouTube is the teddy bear of the social web. Tags: Social Media best practices YouTube and video I recently spent a nice evening at a friend’s house as he showed me his favorite YouTube videos (including the Nike soccer video ) on a giant high-definition TV.  It’s hard to ignore, isn’t it? Small screen is king.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Social Media] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise.
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Social Media] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    How to Fight for More Social Media Resources In Your Company  (Convince & Convert). How Social Login Impacts Ecommerce  (Get Elastic). How Does Social Media Affect Website Search Rankings? Social Times). New GMail ImageFeature Makes Email Marketing More Social  (HubSpot). Who Googled You?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Social Media] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). How to Master the Art of Storytelling to Increase Social Sharing (HubSpot) . GigaOM). Forrester Blogs). All Facebook).
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] In Technology We Trust
    All this was brought to mind when someone asked me why human analysts are needed to augment text analytics for social media listening. Full disclosure: I serve as Chief Strategist for Converseon, one of the few social media listening comp0anies that uses human analysts.] Image by exfordy via Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2009
    [Social Media] Blurring lines between business and family on the social web
    One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. and enjoy all that the social web has to offer. Tags: Marketing Solutions best practices business relationships social media work/life balance Illustration: Christy Tanner.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Social Media] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    How To Build Up Social Media Marketing Like LEGO. Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. Trends Highlighted at Social Media Marketing World. Tips for Improving Your Social Media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] On the web, there are no neutral corners
    When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them down. Corruption on social web ethics Infographics Personal inspiring quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Social Media] The 5 hottest marketing jobs in a digital age
    Survey after survey shows CMOs can’t find the right people to lead programs in social media, content and omnichannel marketing. Alternative media. Straight talk on social media consulting. Alternative media. How can we expect marketing jobs to be impacted by technology over the next few years?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Social Media] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Use Social Media Strategically. Some marketers mistakenly believe that social media marketing is irrelevant for their target audiences. The truth is, your buyers are on social media more than you think: when they wake up, during lunch, when they’re in line, when they get home—the list goes on and on.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Social Media] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Most Used Channels.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Social Media] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Key Ingredient #2: Syndicated Content & Social Media. Serving up web content and social media takes time, talent, and resources that many partners just don’t have on hand. It’s never been more important to examine and improve partner relationships. Key Ingredient #4: Shared Analytics.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Social Media] 2013: The Year of Integrated Digital Marketing
    The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The Maturation of Mobile.
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Social Media] Do you know how to operate in public?
    Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance
  • BIZNOLOGY  |  MONDAY, MAY 24, 2010
    [Social Media] Foursquare in favor of location-based marketing
    Tags: Social Media Marketing business foursquare marketing marketingandadvertising mobilephone
  • BIZNOLOGY  |  WEDNESDAY, JUNE 2, 2010
    [Social Media] Does the Internet show the true colors of your business?
    Tags: Public Relations Social Media Marketing business customerservice smallbusiness yelpinc
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