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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? If you have a corporate Twitter account and someone sends you a message, you better respond and quickly.

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The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. Marc Jacobs is using Twitter and Instagram to find its next spokesperson. Tag your photo #CastMeMarc (opt into T&C) & enter to win! Ultimately, Google is in the content ranking business.

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How Publix Loves Their Customers in Social Media

Convince & Convert

million Facebook fans, 193k Twitter followers, and 13.3k Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. If you could do a Skype call with any living person, who would it be? She has helped grow their social presence to a whopping 2.5 My Publix Story.

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How to build a better business with B2B social listening

Sprout Social

People don’t take the time to tag you for no reason. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. The takeaway? Why, though?

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

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How to Fix a “Broken Brand” with Social

Convince & Convert

The Lightning were the first team to add RFID tags to their jerseys for season ticket holders. The tags give the wearer a discount on merchandise and refreshments, plus it puts a whole lot of blue back in the stands. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. million viewers.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Email: Traffic from email marketing that has been properly tagged with an email parameter. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Other: If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic.