Biznology

OCTOBER 4, 2018

Smarter is to see what your Visitor ID system can do–they typically match to NAICS code (or its predecessor SIC), so why aren’t you categorizing your content around what you can learn about the visitor? You can call it theme or subject or pick your favorite word.

SIC 139

SIC Personalization Content Marketing Content 139

Biznology

MAY 31, 2018

Well, that won’t help, because you need to follow a standard for your coding that matches the standard that the Visitor ID technologies use, which is usually the ancient Standard Industry Classification (SIC) (last updated in 1987) or North American Industrial Classification Systems (NAICS).

Tagging 156

Tagging Classified Ads SIC Automation 156

Biznology

JULY 30, 2012

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Biznology

AUGUST 26, 2013

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Account name, address. Phone, fax, website. Contact(s) information.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. This matrix is frequently called the “sweet spots” for marketing.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Targeting and List Selection – 50-70% of success. The start of the process is targeting who is likely to want your product or service. 1-10, 11-25, etc.) that you believe should be interested in your product/service.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

AUGUST 19, 2015

The first level targeting matrix is usually industry code (SIC or NAICS) and company size. You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers. This matrix is frequently referred to as the “sweet spots” for marketing.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80