Search Engine Journal

JULY 28, 2022

Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.

Transparency 109

Transparency Social Media Twitter Media 109

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform , you will find it much easier to find and target niche audiences.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Navigate the Channel

OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Twitter Fleets (Stories).

Social Media 137

Social Media Media Curation Twitter 137

Search Engine Journal

MAY 26, 2023

Dive into the beta features of Bluesky Social, a new decentralized social media platform that offers a Twitter-like microblogging experience. The post Bluesky Social: Inside The New Decentralized Social Media Platform appeared first on Search Engine Journal.

Social Media 86

Social Media Media Twitter Features 86

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Brand Identity 103

Search Engine Journal

JULY 15, 2022

Want to learn more about engaging and growing your audience on Twitter? Then it's time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal.

Twitter 106

Twitter Analytics Best Practices Search Marketing 106

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 143

Social Media Media Marketing Management Allocation 143

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Where Is Twitter Advanced Search Located on the App?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Search Engine Journal

APRIL 29, 2023

Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter's supremacy. The post Twitter Alternatives: Can These Emerging Microblogging Networks Succeed? appeared first on Search Engine Journal.

Twitter 104

Twitter Features Social Media Media 104

Search Engine Journal

NOVEMBER 5, 2022

Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively appeared first on Search Engine Journal. No two tweet strategies are alike.

Twitter 105

Twitter Effectiveness Brand Identity Branding 105

Search Engine Journal

JUNE 22, 2021

What are the most popular social media platforms in 2021? See what digital marketers need to know about Facebook, Twitter, LinkedIn, and more. The post The Top 10 Social Media Sites & Platforms 2021 appeared first on Search Engine Journal.

Social Media 96

Social Media Media Linkedin Twitter 96

Search Engine Journal

APRIL 12, 2022

Tesla CEO decides not to join Twitter’s board of directors less than a week after becoming the social media company’s largest shareholder. The post Elon Musk Not Joining Twitter Board appeared first on Search Engine Journal.

Twitter 87

Twitter Social Media Media 87

Search Engine Journal

SEPTEMBER 13, 2022

Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The post Twitter Testing “WhatsApp Share” Button in India appeared first on Search Engine Journal.

Twitter 76

Twitter Social Media Contacts Features 76

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Search Engine Journal

MARCH 24, 2023

Is paid verification through Twitter Blue and Meta Verified worth it? The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal. Learn more about the benefits and drawbacks of paying for notability.

Twitter 113

Twitter Social Media Facebook Media 113

Search Engine Journal

APRIL 6, 2023

Learn how the Twitter algorithm helps users and advertisers have a better experience on its platform and the metrics Twitter values most in rankings content. The post How The Twitter Algorithm Affects Users And Advertisers appeared first on Search Engine Journal.

Twitter 93

Twitter Advertisements Advertising Content 93

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. Here are five ways to ensure your social media posting helps your SEO.

Social Media 167

Social Media SEO Media Lead Scoring 167

Search Engine Journal

OCTOBER 19, 2022

Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm Works & Optimizing For It appeared first on Search Engine Journal.

Twitter 104

Twitter Optimization Tips Content 104

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Twitter Twitter offers a Trends section on its app and website.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Social Media 52

Social Media Trends Media Demographics 52

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

Social Media 156

Social Media Media Outgrow Youtube 156

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. In this guide, we’ll break down some easy social optimization techniques for brands big and small. The reality, though?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Social Media Engagement. Media Coverage. they are generating.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161