Writing on the Web

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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

And some are committing writer suicide by proposing samples and topics unsuitable for my audience (“ Abraham-Lincoln-Vampire-Hunter-Slays “?!). The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present.

Blogger 100
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The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. The trick is to say what you mean in a powerful way. Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. A Quiz: Test Your __ Smarts.

Business 100
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Better Blogging: Messages that Inspire Desire…

Writing on the Web

Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? But on a blog or Web page you have an opportunity to do more, go further. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. Write about your buyers’ challenges.

Sample 100
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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. Excellent products and services that deliver much more than expected, worth the price. At the other end of the list would be a customized white paper.

Paper 100
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Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

Sample outline process: Pick a topic, say ‘how to be a better boss.’ Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Yesterday I began a series of posts on how to write an expert ebook fast and efficiently. Here’s how I suggest you start with an outline in 11 steps.

Barriers 100
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Business Blogging: How to Optimize Older Posts

Writing on the Web

The screen-capture image at the top is a sample from Chip Scholz’ LeaderSnips blog showing how at the end of each post you can provide suggestions for related posts. Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. It uses the YARPP plugin.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy.