Customer Experience Matrix
MAY 5, 2016
Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. The system can store templates for standard messages such as emails or call scripts, although users are expected to customize these before delivery. Let’s look a little closer.
Customer Experience Matrix
OCTOBER 29, 2015
Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ). But it can also apply segment tags and send out alerts when specified conditions are met. Openprise falls roughly into this second category.
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Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.
Customer Experience Matrix
JULY 21, 2009
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
Customer Experience Matrix
OCTOBER 19, 2010
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Alsa also provides prebuilt templates for standard campaign workflows.
Customer Experience Matrix
SEPTEMBER 7, 2010
Define the email to send, starting either with vendor-provided templates or by uploading a client's own template. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com.
Customer Experience Matrix
FEBRUARY 14, 2011
Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree.
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