Remove Pricing Remove Salesforce.com Remove Tagging Remove Template
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Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. The system can store templates for standard messages such as emails or call scripts, although users are expected to customize these before delivery. Let’s look a little closer.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ). But it can also apply segment tags and send out alerts when specified conditions are met. Openprise falls roughly into this second category.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Alsa also provides prebuilt templates for standard campaign workflows.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Nor is pricing based on AdWords-style bidding: clients pay a fixed fee ranging from $10 to $30 per name depending on the level (senior executives cost more than department managers). Define the email to send, starting either with vendor-provided templates or by uploading a client's own template.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree.