Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Customer Experience Matrix
MAY 5, 2016
Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. The system can store templates for standard messages such as emails or call scripts, although users are expected to customize these before delivery. Let’s look a little closer.
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