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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. This enhancement will help customers make faster transactions, and an overall improved user experience making it easier to buy from you. Let’s dig into it.

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Salesforce Raps Account-To-Account Payments to Ease B2B Cash Flow

Valasys

More and more companies are turning to digital account-to-account (A2A) payment methods to streamline business-to-business (B2B) transactions – the latest pioneer on the checklist is Salesforce, reveals a report published on 1 st of March 2021. US firms can send payments at greater speeds by employing real-time payment systems.

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The B2B customer journey is set on a digital track

Martech

Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce Marketing Cloud

Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? This helps customers ensure they have all the parts they need and encourages them to purchase in one seamless transaction. The result? Your company can do the same.

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How marketing automation empowers your team, and whole org

Sprout Social

Transactional emails such as order confirmation emails, shipping notifications and requests for product reviews after a product is received. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. But to start using automation, you need the right tools.

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What Is a Chatbot? How Is it Changing Customer Experience?

Salesforce Marketing Cloud

Their popularity is on the rise: service organizations have increased their adoption of chatbots — often powered by artificial intelligence (AI) — by nearly two-thirds since 2018, according to Salesforce’s State of Service report. Nearly two-thirds of service professionals credit self-service with easing case volume.