B2B Marketing Traction

JANUARY 13, 2016

Approaching your marketing in a one-by-one tactical approach is not cost-effective. Furthermore, when you show them the volume of your marketing tactics that they will provide, they tend to sharpen their pencil even more. Without a plan, your marketing may require a lot of re-work. Here’s an example.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 30, 2014

CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. Marketing isn’t about getting the sale and moving on to the next buyer. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JULY 1, 2015

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Are there new opportunities we can leverage?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 17, 2013

I’m also not surprised by the decline in paid search (we’ve done little paid search since 2005; see my recent post on this, PPC Joins SEO as a Tactic that Should Go ). Add value, tweet other people’s content, and engage with people by having conversations.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue? SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2010

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. What marketing trends are you thankful for?

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2009

Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Invite marketing specialists in your industry and from other industries who can provide new perspectives on and tactics for your marketing. Clear your calendar.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

JANUARY 7, 2010

My clients can more easily maintain the chart if they choose to, which is so important in light of the fact that marketing is an iterative process, ever-changing as we learn about new tactics, new markets, new ways to do things, etc. I list the marketing tasks to be done in a left side column. Do you create a marketing plan each year?

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” Give away as much as you can without diluting sales revenue. ” The answer comes down to three questions B2B marketers can answer for their buyers.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 27, 2011

We buy in, perhaps see a flurry of activity in advertising, search engine optimization, web site updates or whatever tactics were sold in the pitch, and we feel good. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. But, when all is said and done, we fail to get results.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

MARCH 12, 2013

Have a team member report in on a new initiative or on some research on a new tactic that you are considering. In his article, How to Run a Sales and Marketing Meeting , Scott Christ suggests that you keep the meeting interesting by starting with an icebreaker that is not related to business, such as what people did over the weekend, etc.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

JANUARY 16, 2014

CMOs must be open to ideas and new tactics. They need to have a seat at executive management meetings along with sales, finance and operations. Creative/Flexible. Clinging to the past, lack of openness and lack of receptivity to new ideas will limit a business’ marketing results. This is especially true now.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. I look at your total business and marketing strategy before formulating a tactical approach that will work for you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Since 2001 (9-11), business travel and trade show attendance dropped.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. Since 2001 (9-11), business travel and trade show attendance dropped.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. Find out why more businesses are turning to outsource marketing to reduce costs and get better results. Who Hires Us? A new product or company to launch - we’ll assist or just make it happen.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100