The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Registration is no longer required.)
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ANNUITAS
MARCH 1, 2016
Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue? Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., closed revenue).
Customer Experience Matrix
SEPTEMBER 1, 2009
Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This allows leads to follow different paths within the same campaign.
LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Segmentation on Lead Source and Search Keywords. Database Segmentation.
SWZD
SEPTEMBER 30, 2019
She said that being able to fully keep track of all marketing touches and lead follow-up activity is difficult given that they are a channel company and rely on partners for lead follow up. She said they will also look at measures of awareness: “You can’t generate leads if nobody knows who you are.”
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.
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