ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Overview and Methods Traditional sales tactics have long been the backbone of business strategies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy.

B2B Sales 112

B2B Sales B2B Marketing Trends Content Marketing 112

Schubert B2B

MAY 19, 2023

Did you know that more than 70% of marketers use content marketing as part of their strategy? Repeatedly, content marketing has shown that it can be a consistent driver of sales. Proper content marketing can help to establish a brand and catapult them from a […]

Content Marketing 62

Content Marketing Content Marketing & Strategy Marketing 62

Schubert B2B

MAY 19, 2023

Did you know that more than 70% of marketers use content marketing as part of their strategy? Repeatedly, content marketing has shown that it can be a consistent driver of sales. Proper content marketing can help to establish a brand and catapult them from a […]

Content Marketing 62

Content Marketing Content Marketing & Strategy Marketing 62

Televerde

SEPTEMBER 28, 2020

There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Sales would coordinate the actual purchasing of those products. Companies now rely on sales enablement for lead generation and sales growth. Sales enablement is gaining momentum.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Benchmark Email

JANUARY 30, 2023

One of the most critical aspects of a successful business is the alignment of sales and marketing. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? The less they communicate, the harder it becomes for both departments to reach their goals.

Advertising Benchmark 98

Advertising Benchmark Content Email Marketing Marketing 98

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Continue reading → The post How Well Does Content and Marketing Help Sales Teams? New Research] appeared first on Content Marketing Institute.

Research 135

Research Content Paid Search Agency Marketing 135

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Marketing Insider Group

MAY 7, 2018

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […].

Sales Leads 232

Sales Leads Planning Generation Content Marketing 232

Benchmark Email

JUNE 28, 2021

Content marketing has proven to be a reliable way to grow your eCommerce store. Content marketing will help you do this at scale. However, we’ve been… The post 4 eCommerce Content Marketing Strategies to Boost Sales appeared first on Benchmark Email. Look no further — it is your best bet.

eCommerce 97

eCommerce Marketing Strategy Marketing & Strategy Content Marketing 97

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Benchmark Email

APRIL 26, 2021

Marketers actively use psychology to sell. By learning psychology tactics, marketers are able to sell more, connect with customers on all levels, and show that they truly understand their struggles and… The post Proven Psychology Tactics To Drive Sales With Content Marketing appeared first on Benchmarkemail.

Tactics 105

Tactics Content Marketing Content Marketing 105

Avitage

MAY 11, 2018

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does.

Design 120

Design Account Based Marketing Content ABM 120

Avitage

MAY 11, 2018

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does.

Account Based Marketing 120

Account Based Marketing Content ABM B2B Sales 120

DivvyHQ

JANUARY 10, 2022

But this is the equivalent to leading with sales content. This is what marketing content is designed to do. To dig into more of the differences and when to use different types of content, read on! When has popping the question on a first date ever worked? Almost never. You need to charm your prospects.

Content 59

Content Planning Trust Marketing Marketing Prospects 59

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Seismic

APRIL 19, 2021

The cherry blossoms WILL bloom again; the weather WILL get warmer and; Percolate — we hope — will be named a Leader once again in Gartner’s Magic Quadrant for Content Marketing Platforms. . A few other highlights stood out to me from the 2021 Magic Quadrant for Content Marketing Platforms.

Marketing Analytics Tools 72

Marketing Analytics Tools Work Management Planning Marketing Management 72

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Deals Closed.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

KoMarketing Associates

JANUARY 17, 2017

Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Who better to get content ideas from than the sales team itself?

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

DivvyHQ

JANUARY 11, 2022

For business growth, sales and marketing teams should work together and take a hard look at customer experience.

Content 91

Content Marketing & Strategy Marketing Marketing Strategy 91

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Helps Control the Narrative. Who doesn’t want that.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. The sales department is one of the best resources for the marketing team to create and visualize new ideas ! Schedule Monthly Meetings with Sales Managers. Schedule Monthly Meetings with Sales Managers.

Top of Funnel 159

Top of Funnel Work Management Marketing Management Copyright 159

PathFactory

MARCH 31, 2023

The post Aligning Sales and Marketing teams with Content Intelligence Webinar appeared first on PathFactory.

Webinar Metrics 52

Webinar Metrics Content Marketing 52

DivvyHQ

JANUARY 18, 2021

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not ever know if your efforts are paying off without defined goals.

Content Marketing 112

Content Marketing Content Marketing & Strategy Marketing 112