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3 Tips to Help Content Marketers Understand Sales Cycles

Biznology

Photo credit: Wikipedia. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Tune your frequency to your buying interval and sales cycle. 'Tune #blogging frequency to your buying interval and sales cycle. It doesn’t sell. It teaches. It’s “subscribe.”. It teaches.

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking. Campaigns may be the worst offender of leaps of faith.

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Bubble in the Funnel

ViewPoint

At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Their “reward”? No more support in 2017.

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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. If you are targeting relatively narrow industry verticals, or certain job titles, and especially if you experience long sales cycles, it may be wise to buy prospecting names for multiple use and import them into your database, rather than renting them serially for each prospecting campaign.

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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate.  The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today. 

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren notes that another key macro trend is that sales cycles are longer in a down economy, a trending that is most likely consistent with other down economy cycles.    However, in this cycle buyers may be seeking to make deeper assessments than in past downturns. 

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