Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

LEADership

MAY 5, 2014

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. It’s all about the customer’s experience with your product. Its benefits are not limited to start ups.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

B2B Marketing Zone Posts

JUNE 9, 2010

Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Smashmouth Marketing , May 25, 2010 If you’re like me, last night you spent over four hours consumed with watching the finale to the television series LOST.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40