Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate.  The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    Lauren notes that another key macro trend is that sales cycles are longer in a down economy, a trending that is most likely consistent with other down economy cycles. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Achinta offers his industrial clients marketing for engineers by an engineer.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. Unlike in the B2C world where larger volumes and shorter sales cycles allow for a large customer base, things are different in the B2B world, as we know. It’s all about the customer’s experience with your product.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). This is very important for manufacturers and industrial companies since their customers’ sales cycles tend to be long and complex with several people involved in the decision making process. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

B2B Marketing Zone Posts

JUNE 9, 2010

Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Craft Content to the Buying Cycle: Stage 4, the Invested Buyer - The Content Factor , May 3, 2010 Have you ever been solicited by a company that you already do business with?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40