Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.
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Hubspot
NOVEMBER 18, 2010
Want to be able to measure your Twitter ROI? Soon you’ll be able to, right on Twitter. Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Screenshots are via Mashable. Summit in San Francisco.
Smashmouth Marketing
MARCH 19, 2009
Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 damphoux : Tom Barrieau of IDC admitted he has twitter envy.
Smashmouth Marketing
MARCH 6, 2009
Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0
Industrial Marketing Today
MAY 7, 2010
See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. How has your role changed? Leave your comments below.
Industrial Marketing Today
APRIL 26, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, to be successful with social media, you have to provide real value and that usually comes from great content.
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