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Optimizing Your LinkedIn Profile [The Simple Guide]

EveryoneSocial

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. What Is An Optimized LinkedIn Profile?

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How to Use LinkedIn to Generate Leads

markempa

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. What is social selling?

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Want it to completely rewrite an older blog post? Content is still king… but is that reign coming to an end? But there are risks too!

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10 Common Copywriting Templates to Use in Marketing

Hubspot

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

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How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

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